5 key social media marketing trends for better reach
Social media, being a part of our day to day lives has become a boon for businesses to flock to its customers with creative business ideas. Social media marketing trends is an undeniably powerful strategy for boosting your business to reach on the right platforms. No doubt why 59.3% of the global population uses social media as there are plenty of opportunities to use it in various ways, including videos, customer service and social listening.
In 2023, the primary goal of most marketers will be to increase brand awareness and brand loyalty by improving customer service. It’s the pandemic that has paved the way for most consumers to shift to an online-first purchasing experience. Reaching new audiences will become the number one social media goal for businesses. To increase your social media presence, you must be consistent in your posting, leverage buzzy contents, and invest in high-quality creative assets.
This blog will help you in how to stay on top of the latest social media and marketing trends and excel in your business in a digital world. Let’s watch the top trends that digital marketing leaders must incorporate into their strategies as we head into 2023.
Top Social Media Marketing trends in 2023
E-commerce is a digital commerce element that uses social media to promote a seamless path to the purchase of products and services. It reshapes how people should buy and sell, which provides platforms and brands with new opportunities for revenue streams. E-commerce is expected to reach new heights in 2023 than in the previous years.Online shopping will become quite normal for everyone. In fact, 98% of the whole global consumers are expected to shift their purchase plan to social media, according to Sprout Social. In order to emerge as a leading online shopping site businesses should focus on creating alluring clicks of the product to attract the audience. For this your most popular item should be the nucleus instead of a full storefront to start.Remember Metaverse shopping is also emerging to dominate the e-commerce world. For example, the Roblox’s storefront with Forever 21, enabling users to buy matching outfits with their avatar.
Paid advertising remains the bedrock for social commerce success, despite the constant change in strategy and direction of social media platforms. Paid ad formats on platforms such as Facebook and Instagram platforms have a high impact in social commerce. To activate social commerce, paid social advertising serves multiple purposes and can be executed through many ad formats. Its success must be primarily measured in revenue uplift and ROI, with brand awareness and engagement as secondary measures of success. Digital marketers must Focus their efforts on paid social media advertising through a combination of paid shop now ads and shoppable content formats that drive the optimal path to purchase.
2. AI will come to the mainstream.
Artificial intelligence, or AI, has been incorporated into social media sites for years, and was widely used when it made a splash with image-creating AI tools on TikTok and various apps. In 2023, AI is expected to be the main engine of innovation as more organizations adopt the technology to harness the full potential of data and support teams across a business. Mobile users will be able to explore AI-generated image galleries and integrate them into their projects and when handled wisely, the technology expresses the unending human creativity.
3. Instagram and Twitter
Though Instagram and Twitter aren’t new to the social scene, they are expected to show a higher engagement growth than all other social platforms in 2023. We have found that 75% of marketing professionals plan to invest heavily in Twitter and 64% plan to invest more heavily in Instagram, in 2023. We’ll see more marketers invest in these platforms as Twitter and Instagram continue to succeed.
4. Augmented reality will go mainstream
Technologies such as virtual reality (VR) and augmented reality (AR) will integrate with social media to offer more engagement with customers in2023. While VR adoption is in its baby stages, AR is now widely used on Instagram and Snapchat to enhance the visuals shared. Snapchat uses photo filters to turn people into animals, appear to have makeup, wear sunglasses or have other appearance alterations as an example for AR. Remember there are more AR applications than just photo filters. For example, consumers can see how the furniture fits in a room, virtually try on sunglasses or even try dresses to see which color suits the most.
5. Influencing Marketing
Influencer marketing is nothing new, but it’s going a great way as Social media is full of influencers promoting brands. Investing in Influencers is comparatively cheaper as compared to other forms of advertising or marketing campaigns, with higher results. Influencers can help companies to do more than just generating leads. Influencers can also help with customer engagement and promote customer loyalty. According to a survey, 90% of marketers found influencer marketing to be effective. LinkedIn is also a social media platform offering influencer marketing. LinkedIn offers a Creator Accelerator that helps creators build their communities with the help of influencers.
Additionally, to foster deeper relationships with your existing audiences, you’ll want to engage with your followers through interactive elements such as polls, Q&As, and live videos. In short, marketing fundamentals aren’t changing but the method of connection is. So always be relevant, real, and available on every platform that your viewers are on, and tell stories worth sharing.
Read our blog “Why Social Media Is Necessary For Hotels And Resorts“
How can Sayone help you?
As a social digital Marketing company, the best thing we can do is to continue to research trends, online consumer behaviors, and your team’s social media data to determine which trends or strategies to lean on and how to navigate unprecedented online scenarios. Companies can also use social media to help with crisis management communications and listening to people on their platforms. This perfectly crafted content will help you stay ahead of the curve and drive results for your business.