Advertising Options for Real Estate Agents
To become an effective real estate agent, you have to master the art of sales and marketing. Only this would provide you with a constant stream of new leads which is so essential for the survival of the business.
The important aspect of any real estate business is the generation of new leads. For this, you will have to advertise your products/services. That is, you would have to place your advertisement somewhere. But what exactly are you going to advertise?
What are you going to advertise?
While you may have a specific amount of money budgeted for your real estate business, you have to first have clarity about what the advertising for your real estate firm is going to get you. The only answer to this is that you advertise to generate new leads. New blood is required for any real estate business to survive in the long run.
You also have to know where you are going to send those leads that notice your ad and may want to buy or sell a house through your firm. The ideal place you will be sending your leads to will be your company website. The website will also help you to catch more information about your potential clients. Therefore, the very first step is creating a real estate company website and this should be ready even before you start the business.
Read our blog “How To Create A Solid Commercial Real Estate Marketing Strategy”
Most popular forms of Real estate advertisements
The most popular types of real estate advertisements
A majority of advertisements appear on a screen today, on a smartphone, or on a computer. However, these are not the only options for promoting a real estate business.
1. Digital text ads
A digital text ad includes only text. You can see them on Google with a headline, a sentence or two explaining what you would find when you click on the hyperlink, and the link that takes you to a website/landing page.
Text ads are basic and are good if you know what exactly your audience is searching for. Then you provide the information straight in your text.
Text ads are inherently short. Most companies providing text ads (Google) have a character limit. Therefore, so you’ll use language that captivates the reader’s attention. Your ad has to be very focused on what you are trying to say.
2. Display digital ads
A display ad adds visual imagery to capture a viewer’s attention. Real estate agents generally use display ads (or video ads) because a photo best shows a home for sale.
You can make display ads like banner ads stretching across the top of a page. Other display ads are pop-ups. As long as such ads have an image that attracts viewers to click through to a website, it is considered a type of display ad.
Read our blog “DIGITAL MARKETING PLANS FOR REAL ESTATE AGENTS”.
3. Video ads
Video ads are those in which your images move. These ads are popular with real estate agents because you can walk viewers through the inside of a house instead of simply saying it in words.
You’ll find several video ads on social media platforms and YouTube. However, they are very popular on Facebook and Instagram.
4. Print ads
Any ad that exists outside a screen is a print ad. Print ads are the ones you find in daily newspapers and magazines. They can be accompanied by artwork, gorgeous photos, and clever wordplay. A print ad can be mailed to homes in the neighborhood or printed on a billboard that you see on a highway.
Read our blog “Types Of Digital Marketing Agencies That Serve Real Estate Professionals”
Real estate agents – How can they start advertising
The first step is to set up your real estate website so that you have a place to direct those who are viewing your ads. The question to answer is to determine the type of leads that you are trying to reach. The third question to answer is where to send those leads to – your website landing page/listing page/neighborhood guide.
If you want to help buyers in the market, then your ad has to target people who are trying to buy a house, and you have to design your campaign accordingly. As an example, a buyer will likely search Google for information about the cost of a house, how to save to make a down payment, or which houses are listed for sale. They may also be looking for information about the neighborhood where they want to move into.
A seller, however, may be interested in home improvement information, such as that about altering the flooring or roofing. Creating a video ad and uploading it on YouTube will be a good way to reach these clients.
Real estate advertising – Facebook and Instagram
Facebook and Instagram are two places where people spend a significant amount of time every single day. These are the prime candidates you can have as targets for real estate advertising. Whether you’re looking for buyers seeking homes for sale/information about how to buy, or sellers who want to know their house’s worth, they can be found on these two social media platforms.
Facebook and Instagram are the best media where you can be placing your visually appealing ads. These platforms have inbuilt messaging tools that you can use to start conversations with your page visitors and get an idea about their interest levels. You can even host a virtual open house or buyer seminar or a Facebook event and then advertise this event on other social media platforms.
Conclusion
As a real estate agent, you should aim to have a pipeline that constantly trickles new leads to you. In this context, your agency cannot do without advertisements to let new prospects know what your agency does.
How SayOne Digital can help
From setting up websites for real estate agents to undertaking social marketing services, SayOne Digital is a full-service digital marketing company. They will help you to increase your brand’s visibility in the digital space and achieve a higher ROI.
FAQs
1. Which media is best for advertising?
This is a sustained effort, but given that email marketing is one of the most successful forms of advertising your business can engage in, it’s worthwhile.
2. Is Google ads good for real estate?
The good news is that, providing the campaigns are set up properly, Google Ads is one of the few platforms that can target a qualified real estate buyer precisely. So let’s begin with a strategy for PPC campaign optimization for your real estate company.
3. Which advertisement is most commonly used?
The audience watches advertisements on television, second only to the internet. Television can be viewed in rural locations where connectivity is still a problem. Budgets, a lot of time, and money are needed for television advertisements. However, television advertising stick in people’s minds and are worthwhile.
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