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How Digital Marketing Benefits the Travel Industry

Digital marketing for Travel Industry

How Digital Marketing Benefits the Travel Industry


The extent of digitization in today’s times is showing up everywhere, including in the travel and tourism industry. Digital marketing for the travel industry is continuously evolving. Today, from dreaming about the place that you would want to visit to booking the travel tickets, booking the hotel stay, making the payments, and booking the tour itinerary, every activity happens online. Digitization is deeply intertwined with every activity related to travel and tourism. Therefore, digital marketing is a necessity for any business that is involved in travel and tourism today.

Digital marketing offers a number of advantages to the travel and tourism industry. In this article, we attempt to briefly discuss some of them and how important they are to the growth of the travel industry.

Digital and traditional marketing

Traditional marketing is basically one-sided in that the consumer learns about the products through print and visual advertisements. They purchase the product based on how impressed they are with the information that reaches them. They do not have a chance to respond, ask questions, or voice their opinions.

Digital marketing removes this cover for the public and gives as much of a strong voice as it does to the business that it markets. The marketing in this case is not dependent only on the transactions but also on the relationships. Positive feedback on the product or service is crucial to its success.

Let us now take a look at what benefits digital marketing bestows on products and services related to the travel industry.

Exposure on Search Engine Results

Today, it is imperative that businesses belonging to the travel and tourism industry invest in SEO and SEM so that their websites are listed at the top of the search engine listings. This is the only way in which you can get the people who matter the most to you to take notice of your website. Jumping onto the SEO bandwagon is important because it is the one method to boost the number of potential visitors to your travel website.

Travel marketing – Helps to increase customer engagement

Digital marketing has indeed made the world a smaller place to live in. Today, your travel business can have the latest customer from any nook or corner of the world. The analytics systems are so advanced that you can learn about the likes and dislikes of every single potential customer even before they purchase your product or service. You have the liberty of connecting with them at any time of the day or night.

Listening to the customers’ concerns and replying to their queries improves customer engagement. This activity generally starts during the period when the customer is researching your product. This can continue well into the post-sales period. Taking good care of the customer always translates into loyalty, and eventually the customer keeps coming back to you every single time.

Digital marketing leverages social media presence

A majority of travel brands have different social media handles; that is, they are present on Facebook, Twitter, and Instagram, among other social media networking sites. Digital marketing can be directed at leveraging these different social media handles for promotion as well as enhancing customer engagement.

Travel companies can communicate with each of their customers via their social media accounts. This includes providing additional information and answering queries. You can even route the information to potential would-be customers. By providing interesting information and posting good-quality photographs, you can help customers get a better idea of where to travel for their next holiday.

Displaying positive reviews from clients who have utilized services builds up goodwill and improves popularity. Ad campaigns featuring different destinations, new and contemporary themes, and how your brand provides unique services can help to increase your popularity in the digital space. Content is king, and content marketing is important in the digital realm. It is crucial to field high-quality content to stay noticed in the web space. Thus, in more ways than one, using social media channels is perhaps one of the most effective methods of digital marketing for the travel industry.

Personalized travel experiences and Digital marketing

Digital marketing tools are improving by the day. There are so many advanced analytics tools present that help to analyse the online data of travellers in myriad ways. But what is the end purpose of analysing this collection of data? Travel companies use this data purposefully and create personalized experiences in terms of the services and facilities you offer to each of your customers. This can be done on a small or large enough scale and allows you to service your customers with just what they need. Moreover, with these tools, it is also possible to measure the overall market sentiment for your brand. You can then take the necessary steps to tweak the sentiment in your favour.

Final Thoughts

In short, digital marketing for the travel industry has helped the sector to keep pace with the latest tools and technologies in this ever-changing world. For business owners in the travel and tourism sector, it is important to learn to adapt quickly and jump on board the digital marketing bandwagon for your business to stay afloat and become relevant and successful during these competitive times.

SayOne Digital

As the leading digital marketing agency in India, SayOne Digital focuses its efforts on growing in the travel industry. Whether it is about increasing the top line of your business, improving website traffic and conversions, or implementing SEO and voice search optimization, our professional team can help you achieve your goals quickly.

Digital marketing experts at SayOne will provide all digital marketing services to grow your business. We will provide our services for FREE for the first 30 days to give you a feel of the possibilities. If you are satisfied with the results, we will sign an agreement with you, laying out clear-cut targets. We offer our services at highly competitive rates (one-tenth of the rates charged by our competitors). Besides, we are committed to submitting customized reports on a weekly or monthly basis to keep you updated on the progress of the implementation of digital marketing strategies and outcomes.


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Senior Business Analyst

4 - 6

No of positions : 2

Kochi (Remote during the Pandemic)


Primary responsibility of Senior Business Analyst provides strategic business analysis services to business partners. The focus of this position is to work closely with the business units to gain an in-depth understanding of customer's business strategy, processes, services, road map and the context


Demonstrate up-to-date expertise in Information Systems and apply this to the development, execution and improvement of action plans by providing advice and guidance to others in the application of information and best practices

Support and align efforts to meet customer and business needs

Manage customer relationships and expectations by developing a communication process to keep others up-to-date on project result

Stay current with customer needs and strategies; utilizing formal and informal written communication methods (for example, emails, PowerPoint presentations, executive updates, task lists, updates) to communicate updates and findings; and facilitating project meetings and presentations to all types of diverse audiences (for example, senior management, Customers, technical staff)

Lead or participate in multiple projects by completing and updating project documentation; managing project scope; adjusting schedules when necessary; determining daily priorities; ensuring efficient and on-time delivery of project tasks and milestones; following proper escalation paths, and managing customer and supplier relationships

Provide leadership to team members and peers by collaborating with others; articulating ideas and viewpoints to senior management, peers and others; identifying and initiating projects; managing resources; driving the resolution of issues, and holding self and team accountable for results

Identify, create and facilitate process design changes by conducting business and systems process analysis and design at a complex level; focusing on quality improvement and data management; ensuring data is reliable and valid; developing process improvements or re-engineering and recommending elimination; integrating new systems and processes with existing ones; and partnering with internal and external customers to ensure systems provided meet the long-term business strategies

Provide and support the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes and new responsibilities

Provide project-level analysis – producing required project analysis documentation (business requirements, scope matrix, use cases, sequence diagrams, future state proposals, UAT plan)

Collaborate closely with developers to implement the requirements, provide necessary guidance to testers during the QA process

Elicit and clearly document business and systems requirements

Assess business process and system inefficiencies

Identify ways to increase adoption and customer satisfaction

Demonstrated fluency in business processes and process differentiation

Ability to analyze and synthesize business requirements, including recognizing patterns and conceptualizing processes

Assist with and test implementation for all payer and vendor relationships to ensure data transfer collection, quality and reporting relationships are working appropriately down to the market level to ensure market team member and provider experience is appropriate

Create and maintain issue logs, meeting minutes, meeting schedules, project summaries and updates.

Create and maintain project schedules by developing project plans and specifications, estimating time and resources, monitoring milestone completion, tracking all phases of the project lifecycle, providing timely reporting of issues that impact project progress, coordinating actions and resolving conflicts

Meet with project team regularly to review project deliverables and deadlines


MBA (Operations/Project Management/ Systems) and B.Tech graduates are preferred but not a constraint for the right candidate.

At least 4 to 6 years of experience as a business analyst in the IT Services industry.

Must have experience working on large scale projects as well as handling day-to-day operational requests from the business.

Strong project management, ability to successfully manage multiple tasks at any given point, strong relationship building skills & communication skills

Understanding of Indices, fundamentals and analytical data, returns level data etc.

Senior Business Analyst


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    Business Analyst

    0 - 2

    No of positions : 5

    Kochi (Remote during the Pandemic)


    A junior business analyst will be assisting senior analysts and other stakeholders in gathering, validating, and documenting various system information and needs.


    Create and design specifications as per client requirement after consulting with the sales and project management team.

    Liaise with senior analysts and project managers to document business processes effectively. 3. Ensure that various appropriate infrastructure elements, including documents, periodicals, manuals, policy documents, etc are kept up to date and are available

    Explaining technical jargon to non-technical/commercial teams

    Simplifying requirements, so they are easily understood across the whole team. 6. Outline requirement specifications with the use of standard templates for both used cases and detailed software. Prepare User stories, Use Case documents, flow chart and feature gathering . 7. Supervise requirements traceability information and record requirements status in the course of the project.

    Monitor changes to baseline requirements with the use of effective application of change control processes and tools.

    Make contributions in the development of Test Plans and Test Scripts, and also perform test execution as required.


    Have the ability to plan, organize, and structure work.

    Highly skilled in Excel, Word, and other word processing software programs. 3. Showcase good analytical and evaluative skills in tasks.

    Highly skilled in Excel, Word, and other word processing software programs.

    Showcase good analytical and evaluative skills in tasks

    Showcase good written and oral communication skills.

    Ability to multitask.


    Good presentation skills to convince the stakeholders

    Being proactive to achieve team goals and good leadership skills

    Have good interpersonal skills.

    Must possess strong customer service skills

    Excellent written and verbal communication

    Business Analyst


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              Looking For a SEO Intern or Fresher

              0 - 1 years

              No of positions : 5

              Kochi (Remote during the Pandemic)

              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
              • Designs, builds, and maintains our social media presence.
              • Measures and reports performance of all digital marketing campaigns and
                assesses against goals (ROI and KPIs).
              • Identifies trends and insights and optimizes spend and
                performance based on the insights.
              • Brainstorms new and creative growth strategies through digital marketing.
              • Plans, executes, and measures experiments and conversion tests.
              • Collaborates with internal teams to
                create landing pages and
                optimize user experience.
              • Utilizes strong analytical ability to
                evaluate end-to-end customer
                experience across multiple channels and customer touch points.
              • Identifies critical conversion points and drop off points and optimizes
                user funnels.
              • Evaluates emerging technologies.
              • Provides thought leadership and perspective for adoption where appropriate.

              Required Candidate profile
              • Good communication skills.
              • Should be able to work as an individual contributor with minimum guidance.
              • Able to work as a self-starter with autonomy.
              • Should Have a high sense of
                responsibility, be communicative, self-organized, and open-minded, participate in user functional requirement studies.

              Key Skills
              • Social MediaDigital MarketingSEM
              • Off Page Seo
              • Database Marketing
              • Marketing Campaigns
              • Display Advertising
              • SEO On-page Optimization

              Software Trainee


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