Digital Marketing Techniques for Hotels
The hotel industry is undoubtedly the most vital and competitive element of the travel, tourism and hospitality domain. It’s a unique branch of the hospitality industry that provides customers with shelter and cuisine services. This industry is undeniably one among the worst affected sectors due to the pandemic. Embracing digital marketing is a proven way of getting more customers on board amidst the global epidemic.
As digital marketing is globally recognized as the online promotion of products or brands, the hotel industry has stepped into the wide world of digitization. Digital marketing in the hotel industry is all about the alluring activities done in the digital space to attract people to your hotel. Recently the demand for digital marketing in hotels has become increasingly high with Social Media Marketing, Search Engine Optimization etc. that makes the website appear top in search results. Our goal is to manifest a solid online presence and generate hotel bookings. We help tourists to discover your hotel before they even know about its existence.
Effective Digital Marketing Channels for Hotels
Digital marketing channels are platforms used to outreach your target audience with all available facts and figures about your brand, product, or service. These channels allow you to help your customers with any questions or challenges and help them to come closer to your market. Some are meant for certain types of audiences, while others are set up differently depending on their capability. To achieve specific goals, there are certain marketing channels that implement the best practices. Your goal is all about generating leads, raising brand awareness, enhancing conversions etc. for grand sales.
1. SEO
Search Engine Optimization is the process of arranging a website’s content to improve its appearance in search results. A strong SEO always aids you to be visible online for relevant search terms. Search engines must be able to sense your site and crawl into your content. For this, the site must be stable and quick to load.
2. Websites
Websites provide a dedicated platform where you can educate audiences about your brand, products, and services through engaging content. This requires a profound knowledge of your target audience and an effective content marketing strategy.
3. Google Ads
Google Hotel Ads that appear at the top of search results are an excellent tactic to draw customers. Discovering the features that are alluring to potential customers will enhance messaging across other digital platforms. Google Ads bring your business to life by captivating the audience.
4. Facebook
Facebook is a powerful advertising tool, though there is no guarantee that the customers are ready to make a booking. Retargeting your website visitors with incentives will help to determine which is more likely to seal the deal and engage existing customers with loyalty bonuses for furthermore benefits.
5. Mobile
Mobile apps are a profitable marketing channel, as smartphone users are spending 90% of their mobile time using apps and games. Thanks to geo-targeting strategies where location information is used to recommend products or services more conveniently.
Read our Blog “5 MAIN DIGITAL MARKETING CHANNELS”
Digital Marketing Strategies for Hotels
The challenge with hotel digital marketing is to realize the growing complex tactics while competing on an ever-growing playing field. Have a glance at some effective digital strategies that can be implemented to increase direct booking at your hotels.
1. Recognize your customer journey
Lend your ears to your customers. As the customer becomes aware of you, then consider their options before implementing the purchase. According to google, there are five different phases that travel customers flow through. They are Dreaming, Planning, Booking, Experiencing and Sharing. Understanding this customer journey can promptly improve the relevancy and effectiveness of your digital marketing.
2. Revenue Management Data
The hotel revenue management audit’s Market Segment will provide excellent insights for your digital marketing strategy. Various ways to segment your market, includes demographics, group size, length of stay and affluence. If you are expensive then focus on quality, service and luxury or if cheap, you can push price and value.
3. Earn Metasearch
The key to earn metasearch is to grade your budget and efforts on the appropriate channels. Google has evidently made great strides in the metasearch market. Google Hotel Ads will dominate the market with their budgets, brand and ownership of so many technologies.
4. Facebook Ads
Facebook is an effective advertising tool as it can retarget website visitors. Retargeting means you can advertise to people who have viewed certain pages on your website in a particular period. You can also retarget people who had viewed a location, a room type, or even those who failed to complete a booking. Thus you can target that group in the ‘booking’ phase but are not yet ready to commit. They might be awaiting a better deal, a bit uncertain if your hotel will meet their needs.
5. Balance Form & Function on Your Website
As your website is the first impression that many guests will have, you need to ensure that it exceeds expectations. Achieve the wow-factor across all devices, as 40% of travel site visits come from mobile. Consider your website user experience in the same way as your hotel guest experience. Just own a sleek and stylish website that matches your brand.
6. Trade your experiences
Sell the location and experience just as much as the accommodation, when people are ‘dreaming’ and ‘planning’. Ponder on everything including a cafe, shopping mall to trekking areas. You can trade these experiences as extensions of your own offer throughout your hotel digital marketing.
7. Brand collaboration
To formalize a brand collaboration, promote local activities in your hotel digital marketing, so that you can learn which appeals most to your target customers. Every link from a partner’s site hikes your domain authority and enhances your SEO.
Read our blog “HOW DIGITAL MARKETING BENEFITS THE TRAVEL INDUSTRY”
Accomplishing a successful hotel digital marketing is all about building brand awareness, finding the right customers and generating bookings. If digital marketing and revenue management fall hand in hand, better results can be acquired from digital marketing.
How SayOne Digital Can help you
SayOne Digital is a digital marketing agency and is the perfect choice for any business that is looking to make a footprint in the digital space. They provide advanced digital marketing solutions for their clients in all the key areas of the business.
FAQs
1. What are widely used technique to boost sales of hotel?
Group bookings, direct bookings, destination marketing, cross-promotional sales, guest reward plans, and revenue management techniques are the six fundamental hotel sales strategies. Upselling, cross-selling, bundles, promotions, re-marketing, and local collaborations are possible additional room-selling strategies.
2. What is hotel marketing mix?
The phrase “hotel marketing mix” refers to the methods and apparatuses a marketer use to shape demand. The Four Ps – product, price, place, and promotion – can also be used to describe it.
3. What is the best promotional tool in hospitality industry?
From a marketing perspective, loyalty programs are always essential, but in the hospitality business, when there’s a real chance that guests will stay with you just once and never return, they reach totally new heights.
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