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Digital marketing techniques for real estate industry

digital marketing techniques

Digital marketing techniques for real estate industry

With more homeowners now using the Internet for buying and selling homes, the real estate industry must have an active online presence.

The real estate industry now uses the digital mode for advertising, buying, and selling properties. Therefore, you should have a stronger digital presence to scale your business to greater heights. However, are there benefits that the real estate industry enjoys with digital marketing? 

In this article, we attempt to list some benefits digital marketing has brought to the real estate industry.

    1. Better Exposure

If you are a real estate professional and you use digital marketing, you can get instant exposure to an audience that reaches beyond the local population. This audience can be specifically those who are interested in your products/services. This is particularly useful for the real estate industry professionals where people residing anywhere can invest in your properties. 

Depending on different factors such as cost, size, and location, among others, realtors can get connected with the desired audience group online who will not be able to get in touch with you if there were no online means. 

    2. Cost-friendly means

Setting up an online business website does not cost you the sun and the moon. Digital marketing is more cost effective than traditional marketing methods. Also, digital marketing makes for a wider audience, as mentioned before, better customer retention, two-way communication that is instantaneous, and much more.

    3. Reporting & Analytics

The results that traditional marketing brings in other than sales are not easy to compute. It is not the same as digital marketing, however. It’s the opposite of digital marketing. All the results in digital marketing can be quantified, measured, and tracked. This makes it easy for the real estate professionals involved to understand the performance of their digital efforts. They can make informed decisions and optimize the efforts, performance, and results.

    4. Enhanced Customer Relationship

The evolution of new technologies and their use in digitalization now allows facilities such as automated replies in your absence, minimal or no paperwork, 24/7 chatbot-based customer service, better transparency, etc. All of these have freed up time for realtors who use them and they spend the extra time enhancing relationships with their customers. This is not possible if the realtors use offline methods of digital marketing.

    5. Strong Online Presence

The way to build your brand is to have a strong online presence. Digital marketing helps realtors to build their brands with relatively less effort and time. This saving gives them an edge over their counterparts and they can manage to stay ahead in the race.


Real Estate digital marketing

Real estate digital marketing techniques

If you are looking to gain an advantage with your real estate digital marketing game, here are a few techniques that you can incorporate.

  • Have an impressive homepage for your website. First impressions matter and therefore your homepage should be in tip-top shape.
  • Next is about the listings on your website. Make sure the listings are easy to access. The pictures should be clear, the site should allow walkthroughs, and the pictures should have detailed descriptions. You should all the hotspots near the property and provide access to Google Maps and Google Earth.
  • Capture the photographs of the properties with help from a professional photographer. 
  • Focus on the best UX you can offer to your visitors.
  • Include lead magnets like ebooks for free downloads or other valuable information.
  • Ensure that you do your SEO correctly so that your site ranks high on the search engine result pages.
  • Set your site up for social media (Facebook, Instagram, and LinkedIn).
  • Use appropriate hashtags to reach out to an audience beyond the local population.
  • Share news useful to your website visitors.
  • Add social share buttons to your property page buttons

How SayOne Digital can help

SayOne Digital is a 360-degree digital marketing agency that will provide end-to-end digital marketing solutions tailored to your brand requirements. They work with passion and commitment and honesty and transparency to place your business on the path of growth.




  1. How digital marketing can be used in real estate?

Making a website, placing advertisements on social networking sites like Facebook or Twitter, and updating content frequently to your blog are some typical digital marketing techniques for real estate enterprises. These strategies can assist you in connecting with more prospective buyers and sellers and reaching a larger audience.


  2. What new technology is impacting the real estate industry?

Internet of Things (IoT)

The way we live is changing in a number of ways thanks to smart houses, apartments, and devices. The Internet of Things (IoT), which powers smart gadgets in general, is one of the most important trends in property management.


  3. How do I target my real estate audience?

Examine the demographics of those who have actually purchased your properties to identify your target market. The most efficient way to find out what your clients want and what will appeal to them is frequently by establishing direct contact with them.

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