Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh

Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus


info@your business.com

184 Main Collins Street West Victoria 8007


Growing Role of Prop-Tech in the Digital Transformation of the Real Estate Sector

The Growing Role of Prop-Tech In The Digital Transformation of Real Estate

Growing Role of Prop-Tech in the Digital Transformation of the Real Estate Sector

Prop-Tech involves the implementation of emerging technologies like home matching tools, virtual reality, drones, building information modelling (BIM), and data solutions to enable decision-making.

All business sectors from grocery stores to large enterprises are joining the digital transformation bandwagon. The real estate sector cannot stay away any longer. Ever since 2019, property technology, or Prop-Tech has seen tremendous growth as real estate agents, property developers, facility managers, and even residents’ welfare associations started adopting disruptive Prop-Tech solutions. Digital transformation coupled with Prop-Tech solutions will unlock substantial value for property buyers and sellers in the coming years because of the following reasons:

It makes communication easy

The biggest benefit of implementing digital transformation and Prop-Tech solutions is that it makes internal communications easy and convenient. It enables the flow of information in an orderly manner and makes all relevant correspondences in one place. This, in turn, helps to reduce friction in workplaces caused because of poor communication and enhances project management systems. These are critical aspects as far as real estate developers who operate on tight deadlines and marginal profits are concerned. Integration of solutions such as Outlook, Microsoft Teams, and Google Meet can ensure orderliness to the flow of communication.

Making the Most of Data In Real-Time

The biggest advantage of the digitalization process is the generation of huge amounts of data. Which provides in-depth insights into business operations. Data makes predictions easy as it enables businesses to understand when the number of visitors will peak or on which days footfall will be the highest. This helps managers plan for eventualities and allocate resources prudently. Furthermore, the use of powerful APIs helps aggregate data from multiple apps as well as tools to provide information in real-time data on one dashboard. This way managers, tenants, and landlords can keep themselves updated on all the happenings.

Read our blog “How To Promote Your Real Estate Business Through Digital Marketing?”

Increased Efficiency and Productivity

The real estate sector was dominated by legacy systems and businesses that believed that the norm was reputation and trust. Top-class business process management solutions that are available today are changing the way real estate businesses are conducted. This, in turn, is helping agents and developers unlock substantial value with gains in efficiency and increase in productivity. A large number of developers have started implementing building information modelling (BIM) solutions to monitor their projects. On the other hand, a few agents have started providing virtual walkthroughs to help prospective buyers take a look at properties if physical visits are difficult due to the pandemic or any other reason.

Access to Key Metrics

Integrated Prop-Tech solutions add substantial value for facility and property managers by way of accurate tracking and reporting of staff attendance, incidents, patrolling logs, etc. This enables the decision-making process. Some of the key metrics that are tracked are:

  • Quality issues
  • Rework costs
  • Customer satisfaction scores
  • Forecasting sales and costs etc.
Advanced Analytics

Implementation of advanced analytics applications across prospecting, sales, marketing, and project management is becoming increasingly important for real estate agents and property developers to beat the competition. Advanced analytics is nothing but business intelligence (BI) and enables customer relationship management.

Read our blog “How To Attract More Clients With Local Digital Marketing For Real Estate Agents”

Final Thoughts

Today, real estate businesses look totally different because of digital transformation, and no real estate market player can afford to ignore Prop-Tech solutions.

How SayOne Digital Can Help

As a specialist in enabling the digital transformation of real estate businesses in India, we can help you take your business to the next higher level of success. Our digital marketing experts are adept at effective Prop-Tech solutions that drive growth.

1. How PropTech is changing real estate?

The process of buying and selling properties has been made easier by PropTech. While it’s simple for sellers to market their properties, purchasers can search for and compare a variety of properties. In a similar vein, financial transactions and the rental process have both improved in efficiency and transparency.

2. What is the future of PropTech?

Proptech will have a significant impact on the real estate industry in the future and has the ability to radically disrupt and change it. Property owners and tenants can do virtual house tours from the comfort of their own homes.

3. How can technology help the real estate industry?

By bridging communication barriers between the various stakeholders in your company, such as buyers, sellers, and real estate brokers, technology makes it simpler for you to keep your stakeholders informed.

Contact Us Now for Any Kind Digital Marketing Services

Search Engine Optimization

Content Marketing

Paid Search Marketing

Social media Marketing


Read Also


How Does Digital Marketing Aid The Retail Business

How To Promote Your Real Estate Business Through Digital Marketing?

Does PPC Work For The Real Estate Business?

Transformation Of The Real Estate Industry By Digital Marketing

What Are The Different Ways To Get More Leads With Real Estate Social Media Marketing

Top Platforms For Placing Effective And Creative Real Estate Ads

Inbound Marketing Strategy For Commercial Real Estate Businesses

Advertising Options For Real Estate Agents

Impact Of Digital Marketing On Real Estate

No Comments

Post a Comment

Fill out the form to start your free trial

    Ebook Download

      Comparative Analysis of Digital Marketing Service Pricing across Countries in 2023

      You would certainly want to know how much money you should be prepared to set aside as a budget if you are a business looking to partner with reputable and trusted digital marketing agencies in the UK and the USA. In this brief eBook, we make an effort to provide a useful tool that will assist you in budgeting your costs for digital marketing in the upcoming year.

        Digital Marketing Strategies For The Healthcare Industry

        Are you looking to expand your healthcare business? If so, you are at the right place at the right time. This is the best time to join the digital marketing bandwagon. Just like all other industries, the healthcare sector is also facing immense competition.

          Digital Marketing For Pharma Companies

          If you are the owner of a pharma enterprise, you would have by now realized the place of digital marketing in the overall marketing strategy of the organization. The pharma and the healthcare industry are being transformed much like how the retail, airline and telecom have changed.

            Digital Marketing for Doctors and Healthcare Institutions: A Basic Guide

            Is digital marketing for doctors and healthcare institutions required at all? In today’s healthcare market, it is not easy to acquire patients. This is one of the greatest pain points for doctors, physicians, and healthcare institutions

              Looking For a SEO Intern or Fresher

              0 - 1 years

              No of positions : 5

              Kochi (Remote during the Pandemic)

              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
              • Designs, builds, and maintains our social media presence.
              • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
              • Identifies trends and insights and optimizes spend and performance based on the insights.
              • Brainstorms new and creative growth strategies through digital marketing.
              • Plans, executes, and measures experiments and conversion tests.
              • Collaborates with internal teams to create landing pages and optimize user experience.
              • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
              • Identifies critical conversion points and drop off points and optimizes user funnels.
              • Evaluates emerging technologies.
              • Provides thought leadership and perspective for adoption where appropriate.

              Required Candidate profile
              • Good communication skills.
              • Should be able to work as an individual contributor with minimum guidance.
              • Able to work as a self-starter with autonomy.
              • Should Have a high sense of responsibility, be communicative, self-organized, and open-minded, participate in user functional requirement studies.

              Key Skills
              • Social MediaDigital MarketingSEM
              • Off Page Seo
              • Database Marketing
              • Marketing Campaigns
              • Display Advertising
              • SEO On-page Optimization

              Software Trainee

              sayone logo

                Supported formats are 'doc', 'docx', 'pdf', 'png', 'jpeg', 'jpg' maximum size 3MB