How to Maximize Lead Generation for Hotels
People usually set high standards for their living spaces, and it takes time to persuade them that your rooms meet those fairy tale standards. To win their hearts, hotel lead generation is very important. A well-planned digital marketing strategy will help to win over people and create leads. This blog is all about tips and tricks to find and acquire your future clients and guests and turn them into loyal customers.
Read our blog “Why Social Media Is Necessary For Hotels And Resorts”
A Good Hotel Lead Generation Plan
For successful lead generation, let’s peep into these:
1. ACQUIRE A HIGH-QUALITY LEAD
Turning Leisure travelers to leads is where the sales and marketing team should show their excellence. For this, the sales and marketing crew should have an understanding of who they’re targeting. Automating the process of generating and nurturing leisure traveler leads could keep alluring the guests. At this time, the sales can focus their time and energy on higher-value leads, like wedding and event planners that will fill venue space as well as rooms. Having a hospitality CRM can help to speed up this process.
2. LEAD GENERATION QUOTA
A Lead generation quota is an opportunity to demonstrate the value of your marketing team. This quota might also help you to review and measure the effectiveness of a team’s work.
3. USE MARKETING AUTOMATION
Sometimes lead generations are better done by automation to ensure they’re completed consistently and efficiently. Let’s include 3 steps for this:
1. Map out your hotel lead nurturing process.
2. Automate the process in a personal way to the message recipients.
3. Use your hotel CRM software to automate those processes.
4. USE RETARGETING CAMPAIGNS
Always remember the marketing principle that most people need to hear your message seven times before they decide to buy your product. A retargeting campaign helps to follow your leads through their favorite online mediums and assure that most leads come back to book, or at least respond to your sales team.
Some Dynamic Digital Marketing plans for Lead generations are:
1. Content marketing for hotels
Content marketing is a great marketing tool to craft compelling content varying from blog posts to videos which will enchant users who search for useful information. The content you create should benefit your users in some way. Don’t simply fill your pages with unnecessary images and videos. If you get well established in this, then a bundle of users will come to your site to view your content, and the trust factor is born there. Use things like gated content, where users have to submit their emails to view the content and thus driving to hotel lead generation.
2. Search engine optimization
Search Engine Optimization or SEO is a social media strategy that helps users to find your site in the first place in the search list. SEO is simply the optimization of your web content to rank in Google search results. As Google is the first and the best place for people to find your site, you need to use search engine optimization (SEO). There are several factors that make Google view your web pages more positively. Including relevant keywords is the main way to enhance SEO when it comes to written contents. For example, “hotels in [your city].” So these keywords can drag your content to viewers to leads. SEO can also be enhanced by earning backlinks, where third-party websites in the hospitality industry link to your content. When Google sees that your site has several backlinks, it ranks your site as reputable.
3. Pay-per-click
In pay-per-click (PPC) advertising, Google will rank your content organically where you pay to run an advertisement at the top of search results. Here, you have to pay for an ad when someone clicks on it, making a PPC commercial. On clicking a PPC ad, you’re directed to a landing page on the business’s website, where you’re encouraged to make a purchase or sign up for something. In PPC, whenever a keyword is searched, Google will display the ads of the highest bidders for that keyword.
4. Social media marketing for hotels
As social media is the foremost place where the average user spends nearly a third of their internet time, it’s one of the best marketing tools for lead generation in hotels. Here we create a social media account and post engaging contents for an effective lead generation. In social media marketing, you can target very specific groups of users with your ads based on various demographics and geographical location. As here, more visitors are drawn towards your site through social media ads, more leads are likely to be born.
5. Email marketing
Email marketing is another fantastic hotel lead generation tool for personalization and retargeting. This can be accomplished by including email capture forms on your website in various forms, from pop-ups to sign-up bars. Here we encourage users to submit their emails to receive discounts, blog contents, latest updates etc. By submitting their email, the visitors are automatically becoming leads. Here you should start sending them emails aiming to convert them.
6. Web design
Website is one of the most uncomplicated ways to generate leads. If people are looking for your hotel, that’s where they’ll most likely go to your website, which is the central marketing hub online. Rather than written content, you should also incorporate calls to action (CTAs) throughout your site.
Other Methods of Generating Leads are:
LANDING PAGE CONTENT FOR POTENTIAL LEADS
Now you have understood your potential hotel sales leads and how to enchant them to your site, you need to retain them with a strong content marketing strategy. For that, you need to know more about your target demographic, their important amenities, their information absorption pattern etc.
QUICK RESPONSES BACK TO LEADS
Engaging leads is as important as generating leads. To keep it quick, make sure your hotel sales team has call scripts and template emails to ensure they can make follow-up consistently.
GENERATE MORE LEADS
Some online and non-digital places to generate and guide more leads are:
- Word of Mouth Referrals
- A Good Community Member
- Hotel Social Media Management
- Co-Marketing
Read our blog “The Growing Need Of Digital Marketing For The Hotel Industry”
How can Sayone Digital help you?
Sayone Digital can always back you with a team of digital marketing experts who are well-versed in lead generation for hotels. We have well-planned, well-executed strategies that enhance hotel sales lead generation campaigns. Contact us for more help in generating hotel sales leads.
FAQs
1. How do hotels increase daily rate?
Hotels should look into ways to raise the price per room in order to raise the ADR. Hotel managers concentrate on pricing techniques in an effort to raise ADR. This covers cross-selling, upselling, and gratis services like a free shuttle to the nearby airport.
2. What is the latest trend in hotel services?
One of the newest trends in customer service in the hotel sector is virtual support. Through the use of voice commands, it provides a better customer experience by speeding up response times, consolidating several tasks into a few minutes, changing the condition of a room in a matter of seconds, and more.
3. Which tool is used for lead generation?
The best lead generation tool, OptinMonster, makes it simple to turn visitors into leads and customers. What kind of website you run and the kind of leads you seek are irrelevant. The ideal approach for developing campaigns to gather high-quality leads for your particular requirements is provided by OptinMonster.
Contact Us Now for Any Kind of Digital Marketing Services
Read Also
Why Social media Is Necessary For Hotels And Resorts
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The Growing Need Of Digital Marketing For The Hotel Industry
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