Inbound Marketing Strategy for Commercial Real Estate Businesses
Inbound marketing is a strategic method in which valuable content is created to align with what your target audiences need. This serves to improve customer relationships in the longer term.
Commercial real estate businesses of today may struggle because they still use traditional marketing methods. Sending mailers, paying for print ads, or renting billboards may not bring much in returns today. If you are doing this it may cause you to become frustrated.
Instead of the traditional “outbound” marketing strategies of the past, modern companies are employing “inbound” digital marketing strategies to attract ready-to-buy and qualified potential customers to come to them to buy what they want. In this article, we attempt to provide a brief idea of what inbound marketing is and some examples of how they are brought into effect for a commercial real estate company.
An overview of inbound marketing strategy
Inbound marketing acknowledges the fact that Internet has changed how people buy. When customers want to buy something, they first start by gathering relevant information. They do not want to talk to a salesperson like in traditional methods. They want to decide on their own at their own pace.
A majority of B2B consumers explore a minimum of three pieces of content online before making a purchase. They make use of search engines for the same. They type in the required questions and look for pages that provide suitable answers. Also, learn as they read and move closer to a purchase decision.
If your business page provides them with the answers, the audience will begin to trust you. As they build more trust, they will want to buy from you. This is the essence of any inbound marketing strategy. To benefit from this type of strategy, you must provide complete, transparent, and honest answers to their questions.
If you belong to the real estate industry, your prospective clients would be using the search engine to get information about properties, regulations, etc. Such prospects become automatically more qualified than the ones who came across your information via traditional advertising methods.
Examples of inbound marketing for commercial real estate
Inbound marketing is a type of digital marketing that a business of any shape and size can implement.
Whatever your industry, product, location, or business structure, your target audience will be able to find your website because of the content you publish, blog posts, videos, free buying guides, or e-books. This content can be used to turn your prospects into customers.
1. Everyone wants to know about the cost
Whether it is a product or a service, the cost is an important factor in the decision Therefore it is all about addressing the cost on your website. If you are not able to provide the exact cost, then you should provide a cost range and also explain any factor that may take it up or down.
If your property costs around $300000, the final bill could be slightly more or less, and it is still ok. Successful commercial real estate companies provide a detailed explanation of what customers would spend for leased property in specific areas. They would also explain how the rental fees are calculated. Nothing is kept hidden. They provide all the information to keep you informed. Honest real estate players will stick in your mind and you would end up recommending them to others.
Read our blog “DIGITAL MARKETING FOR REAL ESTATE: WHAT TO EXPECT FROM DIGITAL AGENCIES”.
2. Comparisons for information
When nearing the end of a commercial real estate transaction, the buyer usually chooses from a few select options. It is at this point where good content that has been published matters. It is the content that helps the customers weigh the options in front of them before making a decision.
As an example, your website can make a detailed comparison as to what it takes to own property versus leasing a commercial real estate property. Many of the questions that a customer would not ask a sales representative get answered via such published content. This makes the customers feel they are more knowledgeable and allows them to feel more informed.
3. Addressing problems upfront
It is a fact that a majority of online customers seek out negative reviews before purchasing a product. This is because they want to know beforehand what could go wrong with the purchase or a worst-case scenario.
Some businesses publish the pros and cons of specific concepts related to commercial real estate properties. The topics could be as diverse as the pros and cons of an open office layout, the types of office space design that would best suit a purpose, etc. This gives the customer a sense of being well-informed.
4. People like lists
People love to see options laid out in front of them, especially the ones that are ranked in some order. This gives a feeling that they are making the best purchase for themselves. You could provide a list of the top-ranking property management companies, property maintenance outfits, landscaping agencies, etc. Such videos help to build trust in the customer. You have to stay honest and transparent, of course.
Read our blog “Advertising Options For Real Estate Agents”
5. Buyers trust unbiased reviews
Many people who want to make purchasing decisions rely on sites such as Yelp. Many sites provide unbiased reviews of those who purchased the product/service before the customer did. Today, a near 100% make a purchase only after reading online reviews.
The ones that provide honest reviews are considered the most dependable ones and these build more trust in the customer.
How SayOne Digital Can Help
SayOne Digital is a full-service digital marketing agency that is capable of building feature-rich websites for commercial real estate businesses aligned with their client’s marketing needs.
FAQs
1. What is inbound marketing real estate?
The main goal of inbound marketing is to increase leads’ and customers’ confidence by offering them relevant information and individualised communication. Today’s consumers don’t want to feel like just another number. They seek assurance that their particular demands are taken into consideration.
2. What is inbound marketing techniques?
A planned method for producing useful content that meets the demands of your target markets and fosters lifelong client relationships is called inbound marketing. Due to the fact that you help them find solutions to their challenges, your clients remain clients.
3. What is the first step in inbound marketing?
The Attract stage is the first phase in the inbound marketing process. In this stage, you use content, SEO, and other techniques to draw outsiders to your website and convert them into visitors.
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Inbound Marketing Strategy For Commercial Real Estate Businesses
