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Online Marketing: The Biggest Problem Faced by the Hotel Industry and How to Fix It

Online Marketing: The Biggest Problem Faced by the Hotel Industry and How to Fix It

Online Marketing: The Biggest Problem Faced by the Hotel Industry and How to Fix It

Online Marketing: The Biggest Problem Faced by the Hotel Industry and How to Fix It

 

The COVID-19 pandemic has significantly impacted the hotel industry, which has been registering tremendous growth for many years. The hospitality and tourism sector is showing signs of a revival after the worst period last year, but the biggest problem being faced by the industry is ineffective marketing efforts because of its aversion to employing cutting-edge technology.

The latest trends in the industry indicate that the key to achieving a competitive edge for hotel businesses is the implementation of technology-based solutions. Hotels must re-evaluate their marketing strategies to take advantage of the ever-expanding online market. However, many hotels continue to rely on old marketing practices, although most of them have started exploring the possibilities that digital marketing can open up for them.

As the best marketing tools available for the hotel industry remain unexplored or under-explored, brand recognition and sales have been impacted. This, in turn, has prevented many hotel businesses from achieving success. Therefore, the solution to the biggest problem of the hospitality industry involves the implementation of two proven digital marketing strategies – search engine optimization (SEO) and voice search optimization. These strategies, when implemented right, drive online customer acquisition, enhance customer loyalty, help beat competition, and boost the brand’s reputation.

Customer Acquisition in the Hotel Industry

If you own a hotel in India, SEO is your best option to ensure your presence at the top of Google search listings. This, in turn, drives organic traffic to your hotel’s website. However, getting your business listed on the first page of SERPs is a challenging task as thousands of others compete for the same position. An effective SEO strategy attracts traffic that converts, reduces customer acquisition costs, and boosts revenues.

Customer behavior has been changing rapidly over the past few years, and COVID-19 has further boosted the use of voice assistants that employ contactless technology. You need to be prepared by implementing a robust voice search optimization strategy to derive benefits from this new consumer behavior.

Customer Loyalty

Customer loyalty is a key aspect to focus on if you want your hotel business to succeed and grow. It brings repeat business for you. Otherwise, you will lose your clientele to competition, especially in the wake of today’s competitive environment wherein you have to fight with travel aggregators, price comparison websites, and branded hotels for a market share.

Technology offers many benefits to hoteliers. Right from ensuring a smooth booking experience online to implementing innovative ways to keep your audience engaged, technology enables you to build a loyal clientele. Voice search optimization complements SEO efforts and boosts the PageRank score of your website, especially because Google has started attaching importance to the same.

Beating Competition

Is your current marketing strategy helping you to get a competitive edge in the market? Are you able to achieve the desired ROI? If not, it could be due to the ineffective marketing strategies being employed by you which are impacting the visibility of your website. This is to say that not optimizing your website for search engines and voice search impacts the generation of leads and traffic.

Furthermore, not many players in the hotel industry are opting to implement local SEO and voice search. While local SEO helps you to attract customers in and around the place where your hotel is located, voice search optimization enables you to tap into a growing section of the population that prefers to speak out the search terms rather than type them in the browser search box.

The reputation of Your Brand

Your brand’s presence on social media (Instagram, Facebook, and YouTube) should be an essential part of your marketing strategy. However, it is important to ensure that all positive and negative reviews are handled appropriately to maintain online ratings. Any failure in addressing the concerns and needs of your clients can adversely affect your brand’s reputation. This, in turn, results in your marketing efforts being ineffective.

Optimizing and managing your online content at various locations, including mentions about your brand, key people in your organization, and products/services, for keyword phrases and voice search goes a long way in improving the online image of your brand.

Final Thoughts

All the aspects mentioned above work together to boost the outcomes of your marketing campaigns. However, it is best that you work closely with a reliable digital marketing company in India to derive maximum benefits from implementing SEO and voice search optimization. In addition, it helps you to get rid of the biggest problem – ineffective marketing strategies – that is affecting your growth.

SayOne Digital

SayOne Digital, one of the leading digital marketing agencies in India, has the experience and expertise to help you with the optimization of your website and online content for search engines and voice search. Our SEO experts have a clear understanding of the algorithm employed by Google to rank pages in search results. SEO is one of our key offerings as part of our digital marketing services. If you want more insight into our SEO services, please download and read our eBook – 10 ways to find the best SEO agency for your hotel business.

We will offer SEO services for a month for FREE. If you are happy with the results, we will custom design and implement SEO and voice search optimization strategies at a fraction of the cost charged by other companies. Finally, we will make customized reports available to you at regular intervals and set clear-cut goals to ensure that you achieve the results you desire quickly.

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Senior Business Analyst

4 - 6

No of positions : 2

Kochi (Remote during the Pandemic)

Description

Primary responsibility of Senior Business Analyst provides strategic business analysis services to business partners. The focus of this position is to work closely with the business units to gain an in-depth understanding of customer's business strategy, processes, services, road map and the context

Responsibilities

Demonstrate up-to-date expertise in Information Systems and apply this to the development, execution and improvement of action plans by providing advice and guidance to others in the application of information and best practices

Support and align efforts to meet customer and business needs

Manage customer relationships and expectations by developing a communication process to keep others up-to-date on project result

Stay current with customer needs and strategies; utilizing formal and informal written communication methods (for example, emails, PowerPoint presentations, executive updates, task lists, updates) to communicate updates and findings; and facilitating project meetings and presentations to all types of diverse audiences (for example, senior management, Customers, technical staff)

Lead or participate in multiple projects by completing and updating project documentation; managing project scope; adjusting schedules when necessary; determining daily priorities; ensuring efficient and on-time delivery of project tasks and milestones; following proper escalation paths, and managing customer and supplier relationships

Provide leadership to team members and peers by collaborating with others; articulating ideas and viewpoints to senior management, peers and others; identifying and initiating projects; managing resources; driving the resolution of issues, and holding self and team accountable for results

Identify, create and facilitate process design changes by conducting business and systems process analysis and design at a complex level; focusing on quality improvement and data management; ensuring data is reliable and valid; developing process improvements or re-engineering and recommending elimination; integrating new systems and processes with existing ones; and partnering with internal and external customers to ensure systems provided meet the long-term business strategies

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Provide project-level analysis – producing required project analysis documentation (business requirements, scope matrix, use cases, sequence diagrams, future state proposals, UAT plan)

Collaborate closely with developers to implement the requirements, provide necessary guidance to testers during the QA process

Elicit and clearly document business and systems requirements

Assess business process and system inefficiencies

Identify ways to increase adoption and customer satisfaction

Demonstrated fluency in business processes and process differentiation

Ability to analyze and synthesize business requirements, including recognizing patterns and conceptualizing processes

Assist with and test implementation for all payer and vendor relationships to ensure data transfer collection, quality and reporting relationships are working appropriately down to the market level to ensure market team member and provider experience is appropriate

Create and maintain issue logs, meeting minutes, meeting schedules, project summaries and updates.

Create and maintain project schedules by developing project plans and specifications, estimating time and resources, monitoring milestone completion, tracking all phases of the project lifecycle, providing timely reporting of issues that impact project progress, coordinating actions and resolving conflicts

Meet with project team regularly to review project deliverables and deadlines

Requirements

MBA (Operations/Project Management/ Systems) and B.Tech graduates are preferred but not a constraint for the right candidate.

At least 4 to 6 years of experience as a business analyst in the IT Services industry.

Must have experience working on large scale projects as well as handling day-to-day operational requests from the business.

Strong project management, ability to successfully manage multiple tasks at any given point, strong relationship building skills & communication skills

Understanding of Indices, fundamentals and analytical data, returns level data etc.

Senior Business Analyst

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    Business Analyst

    0 - 2

    No of positions : 5

    Kochi (Remote during the Pandemic)

    Description

    A junior business analyst will be assisting senior analysts and other stakeholders in gathering, validating, and documenting various system information and needs.

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    Liaise with senior analysts and project managers to document business processes effectively. 3. Ensure that various appropriate infrastructure elements, including documents, periodicals, manuals, policy documents, etc are kept up to date and are available

    Explaining technical jargon to non-technical/commercial teams

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    Monitor changes to baseline requirements with the use of effective application of change control processes and tools.

    Make contributions in the development of Test Plans and Test Scripts, and also perform test execution as required.

    Requirements

    Have the ability to plan, organize, and structure work.

    Highly skilled in Excel, Word, and other word processing software programs. 3. Showcase good analytical and evaluative skills in tasks.

    Highly skilled in Excel, Word, and other word processing software programs.

    Showcase good analytical and evaluative skills in tasks

    Showcase good written and oral communication skills.

    Ability to multitask.

    Being

    Good presentation skills to convince the stakeholders

    Being proactive to achieve team goals and good leadership skills

    Have good interpersonal skills.

    Must possess strong customer service skills

    Excellent written and verbal communication

    Business Analyst

    careers@sayonetech.com

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              Description
              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
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              • Measures and reports performance of all digital marketing campaigns and
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              • Good communication skills.
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              Software Trainee

              careers@sayonetech.com

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