There is a perceptible change in user search behaviour. Customers are performing more research-oriented searches than they used to do in the past. They look for the best products and services, go through product and brand reviews, and compare prices, as your audience is entitled to make informed buying decisions.
At SayOne, we strive to understand the buying behaviour of your audience and segment them on the basis of their intent, as pay per click and shopping are important components of our digital marketing strategy. Besides, paid search channels also enable the collection of accurate and comprehensive information related to your customers and the industry. It helps us identify the keywords that can drive organic traffic and the rest of the optimization and marketing efforts.