SEO Techniques to Rank High in Google

SEO Techniques to Rank High in Google

Website optimization involves many different things – enhancing it for branding, messaging, search engines, and user experience. When it comes to the hospitality industry, it is all the more important because of the tough competition between individual hotels, hotel chains, price comparison websites, and online travel aggregators. In this post, we will discuss 13 proven SEO techniques that help you handle critical problems such as online customer acquisition, customer loyalty, competition, reputation management, and unsuccessful marketing strategies that the hotel industry is faced with, in today’s competitive environment.

    1. Optimize site for branding

When your audience hears your hotel’s name, they should think about you and your brand. The two important elements of your brand are tone (the tone of your website represents your personality) and visual style (fonts, colors, logo, patterns, layouts, and other distinguishable elements).

    2. Optimize images

Choosing and incorporating images in your website is essential for your marketing efforts to bear fruit. This is because content with images gets 95 percent more views, 40 percent of the visitors respond to visual information, and 93 percent of the visitors make a purchase decision based on images.

    3. Optimize for trust

Visitors will avoid your hotel’s website if they feel it is not trustworthy. Enhancing the trust in your company involves including an SSL certificate on its domain, testimonials, and certifications. If SSL is install properly, visitors will see a green lock in the browser when they open up your web pages.

    4. Optimize service pages for local SEO

Optimizing the service pages on your website is one of the most important SEO techniques that you can employ. This is because these pages contain crucial information such as the services you offer and the steps visitors should take to purchase your product or service.

    5. Optimize page titles

Page titles help build relationships with visitors. This applies to the main pages of your website, blogs, and pages that provide other information. Page titles should not exceed 80 characters (ideally, less than 60 characters). Further, meta information should be included to help Google better understand the title.

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    6. Optimize navigation

Search engines and visitors find their way around using your hotel website’s navigation. The path from a page to another should be intuitive. While the primary navigation (at the top) must be limited to ten items, the footer navigation (at the bottom) could include all pages that visitors should visit.

    7. Encourage social sharing

It is best to give the visitors an opportunity to share your content by providing social sharing buttons. These are very passive buttons, but they can create a significant impact.

    8. Optimize for mobile devices

It is very important to ensure that your website can be view clearly on different devices such as smartphones, tablets, etc. Mobile optimization involves such aspects as Mobile-First Indexing (responsive design) and Mobile Usability (the ease with which your site can be viewed on a mobile device).

    9. Submit XML sitemaps

–Google may crawl your website on its own, but it is always better to make it easy for the search engine. Submit an updated sitemap to help Google understand your site faster, especially if you have launched your website recently or you have updated your site.

    10. Fix broken links and pages (404)

If your website displays 404 errors, it means that there are broken pages. This could be due to you changing the URL of a page or removing a page. Mistyping a link can also lead to a 404 error. Google will not crawl broken pages and search rankings will be impact if there are any broken pages/links on your website.

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    11. Remove duplicate content

If two or more pages on your site have the same content, Google becomes confused. This leads to a fall in your site’s search rankings and your overall traffic. Site audit tools are very helpful in identifying and removing duplicate content.

    12. Optimize for site speed

Studies show that 40 percent of the visitors will leave your site if it doesn’t load within 2 seconds on the desktop. In the case of mobile devices, users will leave if the website doesn’t load within 3 seconds. As Google focuses on ensuring user experience, your site will not get the desired page rank if it takes time to load.

    13. Implement Calls-to-Action

A visitor coming to your site should be able to easily figure out what he/she should do next. You should make this process simple and intuitive on your website. Adding call-to-action buttons at strategic places gives the direction to continue on your site.

Final Thoughts

This post has just highlighted a few SEO techniques that can help your hotel website to rank higher on Google. Though social media and paid advertising help you get started, SEO is the best option for long-term results. In addition, voice search optimization complements your SEO efforts and ranks your website for long-tail keywords, queries, etc. Besides, it improves visitor engagement on your website and further boosts SEO performance.

SayOne Digital

SayOne Digital, a leader in digital marketing services, has experts in their team who are capable of effectively implementing voice search and SEO techniques that can boost your businesses. Professionals at SayOne have a thorough understanding of the algorithm followed by Google to rank websites/web pages on the World Wide Web. We will ensure that your brand shows up on the first page of Google searches through our top-class SEO services.

We have the experience and the expertise to help you overcome problems such as customer acquisition and maintaining loyalty, competition, and ineffective marketing strategies and reputation management that are pulling your business down. You can try us for 30 days for FREE. You can choose to partner with us if you are happy with the outcome. We will employ the latest SEO techniques and voice search optimization strategies to give you the results you want at one-tenth of the fee charged by other players in the market by setting clear targets. Additionally, we will submit customize reports every week/month as per your desire to update you on the progress.

FAQs

  1. Which keywords are best to target in SEO?

Recognize that there are no “best” keywords—only those that your audience uses frequently to search. In light of this, it’s up to you to develop a plan that will assist you in ranking sites and generating traffic. Relevance, authority, and volume will all be taken into account when choosing the optimal keywords for your SEO campaign.

  2. Which keyword tool is most accurate?

The Google Keyword Planner is a straightforward keyword tool with only a few essential capabilities. It is one of the market’s most reliable sources of keyword data, despite its lack of functionality.

  3. What is the best keyword strategy?

Highly relevant keywords, or those that have a direct connection to your business or your industry, are the foundation of the best keyword strategy. Making text ads using your chosen keywords in them is the next phase in your keyword strategy after determining which keywords you want to bid on.