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SEO Techniques to Rank High in Google That You May Not Have Known

SEO Techniques to Rank High in Google That You May Not Have Known

 

SEO Techniques to Rank High in Google

Website optimization involves many different things – enhancing it for branding, messaging, search engines, and user experience. When it comes to the hospitality industry, it is all the more important because of the tough competition between individual hotels, hotel chains, price comparison websites, and online travel aggregators. In this post, we will discuss 13 proven SEO techniques that help you handle critical problems such as online customer acquisition, customer loyalty, competition, reputation management, and unsuccessful marketing strategies that the hotel industry is faced with, in today’s competitive environment.

#1:

Optimize site for branding

When your audience hears your hotel’s name, they should think about you and your brand. The two important elements of your brand are tone (the tone of your website represents your personality) and visual style (fonts, colours, logo, patterns, layouts, and other distinguishable elements).

#2:

Optimize images

Choosing and incorporating images in your website is essential for your marketing efforts to bear fruit. This is because content with images gets 95 percent more views, 40 percent of the visitors respond to visual information, and 93 percent of the visitors make a purchase decision based on images.

#3: 

Optimize for trust

Visitors will avoid your hotel’s website if they feel it is not trustworthy. Enhancing the trust in your company involves including an SSL certificate on its domain, testimonials, and certifications. If SSL is installed properly, visitors will see a green lock in the browser when they open up your web pages.

#4: 

Optimize service pages for local SEO

 

Optimizing the service pages on your website is one of the most important SEO techniques that you can employ. This is because these pages contain crucial information such as the services you offer and the steps visitors should take to purchase your product or service.

 

#5: Optimize page titles

Page titles help build relationships with visitors. This applies to the main pages of your website, blogs, and pages that provide other information. Page titles should not exceed 80 characters (ideally, less than 60 characters). Further, meta information should be included to help Google better understand the title.

#6: 

Optimize navigation

Search engines and visitors find their way around using your hotel website’s navigation. The path from a page to another should be intuitive. While the primary navigation (at the top) must be limited to ten items, the footer navigation (at the bottom) could include all pages that visitors should visit.

#7:

Encourage social sharing

It is best to give the visitors an opportunity to share your content by providing social sharing buttons. These are very passive buttons, but they can create a significant impact.

#8:

Optimize for mobile devices

It is very important to ensure that your website can be viewed clearly on different devices such as smartphones, tablets, etc. Mobile optimization involves such aspects as Mobile-First Indexing (responsive design) and Mobile Usability (the ease with which your site can be viewed on a mobile device).

#9:

Submit XML sitemaps

–Google may crawl your website on its own, but it is always better to make it easy for the search engine. Submit an updated sitemap to help Google understand your site faster, especially if you have launched your website recently or you have updated your site.

#10:

Fix broken links and pages (404)

If your website displays 404 errors, it means that there are broken pages. This could be due to you changing the URL of a page or removing a page. Mistyping a link can also lead to a 404 error. Google will not crawl broken pages and search rankings will be impacted if there are any broken pages/links on your website.

#11:

Remove duplicate content

If two or more pages on your site have the same content, Google becomes confused. This leads to a fall in your site’s search rankings and your overall traffic. Site audit tools are very helpful in identifying and removing duplicate content.

#12:

Optimize for site speed

Studies show that 40 percent of the visitors will leave your site if it doesn’t load within 2 seconds on the desktop. In the case of mobile devices, users will leave if the website doesn’t load within 3 seconds. As Google focuses on ensuring user experience, your site will not get the desired page rank if it takes time to load.

#13:

Implement Calls-to-Action

A visitor coming to your site should be able to easily figure out what he/she should do next. You should make this process simple and intuitive on your website. Adding call-to-action buttons at strategic places gives the direction to continue on your site.

Final Thoughts

This post has just highlighted a few SEO techniques that can help your hotel website to rank higher on Google. Though social media and paid advertising help you get started, SEO is the best option for long-term results. In addition, voice search optimization complements your SEO efforts and ranks your website for long-tail keywords, queries, etc. Besides, it improves visitor engagement on your website and further boosts SEO performance.

SayOne Digital

SayOne Digital, a leader in digital marketing services, has experts in their team who are capable of effectively implementing voice search and SEO techniques that can boost your businesses. Professionals at SayOne have a thorough understanding of the algorithm followed by Google to rank websites/web pages on the World Wide Web. We will ensure that your brand shows up on the first page of Google searches through our top-class SEO services.

We have the experience and the expertise to help you overcome problems such as customer acquisition and maintaining loyalty, competition, and ineffective marketing strategies and reputation management that are pulling your business down. You can try us for 30 days for FREE. You can choose to partner with us if you are happy with the outcome. We will employ the latest SEO techniques and voice search optimization strategies to give you the results you want at one-tenth of the fee charged by other players in the market by setting clear targets. Additionally, we will submit customized reports every week/month as per your desire to update you on the progress being made.

 

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Senior Business Analyst

4 - 6

No of positions : 2

Kochi (Remote during the Pandemic)

Description

Primary responsibility of Senior Business Analyst provides strategic business analysis services to business partners. The focus of this position is to work closely with the business units to gain an in-depth understanding of customer's business strategy, processes, services, road map and the context

Responsibilities

Demonstrate up-to-date expertise in Information Systems and apply this to the development, execution and improvement of action plans by providing advice and guidance to others in the application of information and best practices

Support and align efforts to meet customer and business needs

Manage customer relationships and expectations by developing a communication process to keep others up-to-date on project result

Stay current with customer needs and strategies; utilizing formal and informal written communication methods (for example, emails, PowerPoint presentations, executive updates, task lists, updates) to communicate updates and findings; and facilitating project meetings and presentations to all types of diverse audiences (for example, senior management, Customers, technical staff)

Lead or participate in multiple projects by completing and updating project documentation; managing project scope; adjusting schedules when necessary; determining daily priorities; ensuring efficient and on-time delivery of project tasks and milestones; following proper escalation paths, and managing customer and supplier relationships

Provide leadership to team members and peers by collaborating with others; articulating ideas and viewpoints to senior management, peers and others; identifying and initiating projects; managing resources; driving the resolution of issues, and holding self and team accountable for results

Identify, create and facilitate process design changes by conducting business and systems process analysis and design at a complex level; focusing on quality improvement and data management; ensuring data is reliable and valid; developing process improvements or re-engineering and recommending elimination; integrating new systems and processes with existing ones; and partnering with internal and external customers to ensure systems provided meet the long-term business strategies

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Provide project-level analysis – producing required project analysis documentation (business requirements, scope matrix, use cases, sequence diagrams, future state proposals, UAT plan)

Collaborate closely with developers to implement the requirements, provide necessary guidance to testers during the QA process

Elicit and clearly document business and systems requirements

Assess business process and system inefficiencies

Identify ways to increase adoption and customer satisfaction

Demonstrated fluency in business processes and process differentiation

Ability to analyze and synthesize business requirements, including recognizing patterns and conceptualizing processes

Assist with and test implementation for all payer and vendor relationships to ensure data transfer collection, quality and reporting relationships are working appropriately down to the market level to ensure market team member and provider experience is appropriate

Create and maintain issue logs, meeting minutes, meeting schedules, project summaries and updates.

Create and maintain project schedules by developing project plans and specifications, estimating time and resources, monitoring milestone completion, tracking all phases of the project lifecycle, providing timely reporting of issues that impact project progress, coordinating actions and resolving conflicts

Meet with project team regularly to review project deliverables and deadlines

Requirements

MBA (Operations/Project Management/ Systems) and B.Tech graduates are preferred but not a constraint for the right candidate.

At least 4 to 6 years of experience as a business analyst in the IT Services industry.

Must have experience working on large scale projects as well as handling day-to-day operational requests from the business.

Strong project management, ability to successfully manage multiple tasks at any given point, strong relationship building skills & communication skills

Understanding of Indices, fundamentals and analytical data, returns level data etc.

Senior Business Analyst

careers@sayonetech.com

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    Business Analyst

    0 - 2

    No of positions : 5

    Kochi (Remote during the Pandemic)

    Description

    A junior business analyst will be assisting senior analysts and other stakeholders in gathering, validating, and documenting various system information and needs.

    Responsibilities

    Create and design specifications as per client requirement after consulting with the sales and project management team.

    Liaise with senior analysts and project managers to document business processes effectively. 3. Ensure that various appropriate infrastructure elements, including documents, periodicals, manuals, policy documents, etc are kept up to date and are available

    Explaining technical jargon to non-technical/commercial teams

    Simplifying requirements, so they are easily understood across the whole team. 6. Outline requirement specifications with the use of standard templates for both used cases and detailed software. Prepare User stories, Use Case documents, flow chart and feature gathering . 7. Supervise requirements traceability information and record requirements status in the course of the project.

    Monitor changes to baseline requirements with the use of effective application of change control processes and tools.

    Make contributions in the development of Test Plans and Test Scripts, and also perform test execution as required.

    Requirements

    Have the ability to plan, organize, and structure work.

    Highly skilled in Excel, Word, and other word processing software programs. 3. Showcase good analytical and evaluative skills in tasks.

    Highly skilled in Excel, Word, and other word processing software programs.

    Showcase good analytical and evaluative skills in tasks

    Showcase good written and oral communication skills.

    Ability to multitask.

    Being

    Good presentation skills to convince the stakeholders

    Being proactive to achieve team goals and good leadership skills

    Have good interpersonal skills.

    Must possess strong customer service skills

    Excellent written and verbal communication

    Business Analyst

    careers@sayonetech.com

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              Looking For a SEO Intern or Fresher

              0 - 1 years

              No of positions : 5

              Kochi (Remote during the Pandemic)

              Description
              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
              • Designs, builds, and maintains our social media presence.
              • Measures and reports performance of all digital marketing campaigns and
                assesses against goals (ROI and KPIs).
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              • Brainstorms new and creative growth strategies through digital marketing.
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              • Identifies critical conversion points and drop off points and optimizes
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              • Evaluates emerging technologies.
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              Required Candidate profile
              • Good communication skills.
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              • Able to work as a self-starter with autonomy.
              • Should Have a high sense of
                responsibility, be communicative, self-organized, and open-minded, participate in user functional requirement studies.

              Key Skills
              • Social MediaDigital MarketingSEM
              • Off Page Seo
              • Database Marketing
              • Marketing Campaigns
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              Software Trainee

              careers@sayonetech.com

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