The Growing Need of Digital Marketing for The Hotel Industry
Hotel industry is an inevitable part of the healthy tourism of any country. However, in 2020 the impact of the pandemic had almost blown out the industry. It was the worstly affected sector in the hospitality industry during those trying times. According to statistics, in May 2020, the average daily rate (ADR) of hotels in Europe was 85.49 U.S. dollars. Thus the huge hit of the global epidemic has shut down the world’s economy almost overnight. The oar of the sinking ship was nothing but mere Digitalization of the industry.
Digital marketing is the sole way the hotel industry can recapture its lost revenue during the pandemic. Digitization renovated the hotel industry by adopting new trends in the market that helps you stay ahead and updated. What makes digital marketing extremely favorable is that most of the customers are tech-savvy, these days. As the internet is the connection cord with your customers, they can access you anytime, anywhere on the globe.
What Is Hotel Digital Marketing?
Hotel digital marketing is an enhanced way of creating and sharing constantly-evolving trends and information. The need for an effective marketing strategy for a successful hotel business has birthed Hotel Digital marketing. As nearly 60% of the world’s population are active internet users, hotels can harness the power of digital to create marketing magic with the right strategy and technology.
What Are the Types of Customers Hotels Attract?
Most of the customers attracted to this industry are tourists and travelers, who spend hours pondering on places to visit, hotels to book, and restaurants to dine in. Therefore, digital marketing has become the best way to get in touch with potential customers, establishing a brand, and developing a group of loyal customers.The first step in finding the ideal hotel customers is by creating a digital marketing strategy by doing certain researches around few questions:
- Where do they live?
- Who do they live with?
- With whom do they travel?
- What’s their favorite destination?
- What’s their job?
- What are their interests?
- What are their favorite brands?
These factors will help you decide where to focus your energy and will assist in designing your digital marketing goals. Doubling your Instagram followers and generating a 50% increase in traffic to the website may boost your business goals. Once you get a crystal clear picture of your goals and about whom you’re marketing to, then it’s time to get into the nitty gritty of digital marketing strategy. Then you will have to develop certain digital marketing tools that will help you achieve your goals. Some of the most effective tools are:
1. Content marketing
The key strategy is to get engaging and captivating content to draw an audience. This is the most effective strategy for hotels as it involves creating content such as photos, videos, articles, and social media posts that not only promote the business but initiates interest in it. It’s a subtle way of informing the consumers to glance at your business.
2. SEO
Search Engine Optimization (SEO), is a digital marketing strategy for improving your rankings on search engine results pages. The strategy needs market research on the keywords used by customers seeking your service. Success lies in incorporating the keyword appropriately into your site’s content. You must also include meta title, meta description, meta-content etc that makes it easier for search engines to associate the keyword with your site. SEO would also require quality content such as text, pictures, videos, music etc.
3. Email marketing
It’s a very effective digital marketing technique in the hospitality industry, as it’s an efficient way of retaining clients through regular updates of new products and offers.
4. Google Ads
Google Ads is a paid advertising platform that comes under a marketing channel known as pay-per-click (PPC), where the advertiser pays per click or impression on an ad. It’s very effective in boosting your website traffic, receiving extra phone calls, increasing in-store visits etc.
Among them, social media is constantly evolving and rapidly growing with time. So you need to have a basic picture of most of the popular social media platforms.
5. Social media
Social media marketing aims at outreaching to the users of all social networking sites like Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn.
Facebook: Facebook is the most popular Social media platform that allows you to connect with friends and family, share and gather information, have chat with guests etc.
Whatsapp: A very common messaging platform that takes guest communication to greater heights.
Instagram: It’s a visual platform where dreamy destinations, plush lobbies, lush vegetation, fashion and food are organized by hashtags and geographical taggings which encourage guests and influencers to do the same.
Youtube: provides inspiring video contents to attract guests all over the globe.
Twitter: Tweets out short updates, communications and conversations.
Pinterest: It’s a visual platform to design a wider picture of your brand.
Read our blog “Why SEO Is The Next Big Thing In The Hotel Industry”
Why Is Digital Marketing Important for Hotels & Lodgings?
Digital marketing helps hoteliers to initiate awareness about the services, restaurants, ambience and other amenities through online platforms such as blogs, social media, websites etc to reach the global customers. With the upsurge of internet and smartphones, digital marketing has become applicable at the doorstep of the target audience. For hoteliers who want to keep up with the rapidly evolving digital marketing strategy, it is essential for them to adapt User Generated Content to drive traffic, have conversions with their audience and increase business.
Read our blog “Digital Hotel Marketing Strategy And Why It Is Important”
How SayOne Digital can Help
SayOne Digital is a leading digital marketing agency which owns an expert team who are specialized in implementing strategies that help businesses recapture its lost revenue during the pandemic and stay updated.
FAQs
1. Why is there a need of marketing in the hospitality industry?
Finding consumers to expand a new hospitality firm is a key function of hospitality marketing. Establishing a devoted customer base for well-known businesses, participating in online dialogue.
2. What is the impact of marketing in hospitality industry?
The use of marketing in the hotel industry aids in drawing visitors’ and locals’ attention to the destination. Specifically for the travel and tourism industry, which includes lodging, dining, and transportation. Increasing public knowledge of Harry’s Hotel benefits both the company and the staff.
3. What is the latest innovation in hotel industry?
Voice control, facial recognition, automation, energy conservation, and better response are some of the features of smart room technology. The in-room technology can also be managed by guests’ mobile devices and through apps.
Contact Us Now for Any Kind of Digital Marketing Services
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