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Ways To Optimize Your Digital Paid Media Strategy


Ways To Optimize Your Digital Paid Media Strategy

The goal of every marketing department is to maximize your marketing strategy to drive revenue results. The digital world can provide us with every data we need for successful Paid Media, which has brought a new revolution in digital marketing. High computing technology helps huge companies to get data by analyzing users’ time spent on the internet. 

Every moment spent online while reading an article, buying a product, or using social media, we leave some information about ourselves on that specific platform or website. When collaged, this data defines our pattern of using digital websites. Basically, almost everything about us is shared with these data collection websites. 

A comprehensive digital marketing strategy will help to outline the online channels and tactics you will leverage to achieve those goals. Through many ways your digital marketing plan can help your organization reach its marketing and sales goal through integrated channels. 

Paid Media Marketing

In today’s world, Paid media marketing is the core of marketing strategy. Paid Media Marketing is a digital advertising vector where the advertiser pays only after the user takes a specific action. These actions can be a click, an app download, a video view, or a small purchase. Today, performance marketer works on everything from searching data to managing social media accounts. 

How to create a digital paid media strategy?

These are a few steps on how to create a digital media strategy:

  1. Brand Positioning 

In performance marketing, everything relies on data which can help marketers to keep their focus on specific targets. For a well-positioned brand, you can easily divide the audiences you want to target.

  2. Performance marketing

Performance marketing is the best form of marketing where the algorithm is based on target sets of people interested in your advertisement. Always try to analyze the market to see what’s best for your business.

  3. Proper use of Channels 

Spread out your work on different channels to receive outstanding results on digital platforms because it can be devastating if you’re dependent on just one channel. It’s a must to maintain a balance between the number of channels and to try new opportunities. 

Top 10 Components that make your Digital Marketing Promotion Strategy successful

  1. Goal

You should always have your final goal while planning paid media strategy in digital marketing, i.e. to sell your product or gain website traffic. If your final stage is already planned, it becomes effortless to prepare for starting stages of targeting audiences, setting locations, selecting a platform etc.

Read our blog “Does PPC Work For The Real Estate Business?”

  2. Offers

Festivals are always a bliss for marketers as well as customers. Engage your clients with offers regarding your respective brand like reducing prizes of your goods and services for festivals which might attract more customers and result in good sales. Many famous brands have Diwali and Christmas offers and it’s all about engaging customers with the brand.

  3. Alluring Landing Pages

The festive season is the time when you could re-theme your website and landing pages. It’s mere customer behavior to visit websites during festivals in search of discounts and offers. At this point you can include click ads with very quick and fat communication that makes users click on it at the blink of an eye. This gives the whole website information about the product they are searching for. Later they can be targeted with ads of the same product with the difference in prices or with offers. Mobile-friendly websites are a boon to generate leads.

  4. Captive Content

Content is the nucleus of ads. Though visuals play significant roles, the content is the primary factor of an ad. For Performance Media, the content should be very direct yet catchy. The goal of the content is to get into the head of the user and create a constant urge to buy the product or whatever it is intended to.

  5. Consistency

Consistency is all about ensuring that your potential customer has a familiar brand experience from seeing the hero image on the display ad, to it appearing on the landing page. The voice tone, colors, logo, and other visual and creative cues should remain consistent all the way through the journey. Creating familiarity is the consistent way to keep them on the path to conversion.

  6. Abandonment

Fake is a factor as there will be times when certain users abandon the whole process suddenly. The worser stage is when these users become qualified leads and abandon at the point of signing up. So try implementing abandonment tactics, to mitigate losing the cost spent in getting them to your landing page. You can trigger an email response to know if the user is either logged in or has completed an email field as part of the process.

  7. Perfect Timing

The digital advertising world always embraces the ‘right place, right time’. The key aspect of the right timing is to understand events like festivals,  holidays, sports, conferences and concerts that might impact your business. Advance knowledge of events helps you to foresee the future when and where demand might be occurring. The PredictHQ platform helps you not only to get event visibility across the world, but also to understand what events impact your business locations, and when there are likely to be large numbers of people in a specific area. With this foresight and timing in mind, you can leverage marketing tactics as explained here to ensure you’re increasing your ad spend and capturing market share at the right time.

  8. Analytics

Ensure that you have the right analytics platform such as Google Analytics that syncs with your own admin system. This helps to create accurate attribution and reporting of revenue figures against a respective campaign, channel (paid search, organic, email, social, etc), and source or medium.

  9. Click to customer

‘Click to customer’ is like waiting for your exam results. You may spend money on targeting and getting the right people to click or view your business, but sometimes they abandon the whole process. Follow these basic steps to make sure your user journey is top notch:

  • Optimization of pages for the relevant screen size.
  • Clear call to action.
  • Speed of loading your page.
  • Remarketing campaigns if the customer abandons the process.
  • If they do become a customer, do you place them into an onboarding processes.
  10. Profit

Lot of metrics are available to measure the success of your campaigns such as cost per click (CPC), cost per thousand impressions (CPM), cost per acquisition (CPA), return on ad spend (ROAS), click through rate (CTR), conversion rate and average value order. As these metrics are often reported in conjunction so that you get a clear picture of each campaign, allowing you to optimize appropriately. 

How can Sayone help you?

Sayone Digital is a digital marketing agency aiming to deliver high-end paid marketing strategies and captive contents for generating growth on digital platforms. Stone has an advanced advertising technology that provides marketers with wider visibility than ever before. Sayone is available anytime for you as it’s time to embrace the available data and technology and start optimizing your digital advertising campaigns.



  1. What is digital media optimization?

Utilizing metrics or key performance indicators (KPIs) to monitor the effectiveness of a media platform or digital media campaign is known as digital media optimization. Visits to websites and landing pages are typical metrics monitored in digital media optimization. through the channels. metrics for social media (likes, shares, reposts).

  2. What can you optimize in your paid media campaigns?

You should start optimising your campaigns right away to make sure they are successful. But that raises the following queries: Exactly what should I be optimising? Bids, audiences, and creative are the three main aspects to consider. And I advise you to prioritise them in that order.

  3. What is paid media optimization?

The goal is to enhance campaign conversions on the various advertising platforms where you are investing while spending less on advertising. To do this, we will implement strategies in your campaigns that aim to raise the KPIs already in place.

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