What are the different ways to get more leads with real estate social media marketing
Many studies have pointed to the fact that social media play an important role in closing real estate deals and scoring clients. Therefore, every real estate business planning to go digital should have a solid social media marketing strategy.
Millennials make up the largest share of home buyers today, and they also spend a large portion of time daily on social media. Therefore, if you are in the real estate business, social media must be a basis for you to grow your business. However, no random strategy is likely to work. A planned strategy is required for your real estate business to get the better with social media.
Place your focus on social media platforms that work for real estate
First and foremost, you have to find a social media platform that works the best for real estate. There is no need to make your presence felt on all the available platforms. Figuring out the best platform can take some time, and it is you do it with due diligence. Facebook and Instagram are the most preferred platforms as far as real estate is concerned.
This presents many attractive features that make it ideal for those in the real estate business. You can book calls, add listings, and interact with leads on the platform. If you respond to leads regularly, they provide you with a ‘very responsive’ tag. You can place videos on your page to engage with your audience. This works especially well for the real estate business. Facebook ads allow you to run targeted ads based on users who searched other realtor sites and demographics. You have to set up a Facebook page at the start to start your activities.
Instagram has a user base of over 1 billion, and this is an attractive proposition for those in the real estate business. Being a visual medium, you will have to pay more attention to the visuals you load on the page. This is critical if you want to attract leads to your real estate Instagram page. It is also vital to post social proof.
Running Facebook Ads to gain social media visibility
Placing highly focused ads for your real estate business on Facebook can help you get a kick-start. Ads of FB come with a price and take some time to have an effect. FB ads are seen to have a better effect on the audience because they can interact and you and get some feedback from your ads. A good ad copy for your ad is half the job done.
Perhaps the biggest advantage is that the ads you run on this also appear on Instagram, as they are both own by the same group. You can reach your audience on both platforms through a single ad campaign.
Read our Blog ”REAL ESTATE MARKETING STRATEGIES AND SOCIAL MEDIA”.
Share educational material on your social media handles
As much as you are interested in pulling in new leads for your real estate business through your social media handles, it is equally important to nurture your existing leads. For this to happen, it is a good idea to share educational and informative content such as guides for the benefit of these leads. You can address questions and concerns that existing customers are facing. New regulations, permits to be acquired, policies, how to get rid of pests, DIY household ideas, etc., can be handled via these posts.
Stay connected with DMs and email
Real estate is a people business and a majority of the deals happen via referrals or word of mouth. In context with this, it is a good idea to stay connected with those who have purchased and the new leads through emails, direct messages, and reply comments on your social media. DMs can warm up the leads for you. Through DMs, you can get to know what exactly your audience is looking for.
Email marketing is yet another effective strategy to stay in touch with your leads. You can use your social media handles to drive email sign-ups and stay in touch with these leads by sending them newsletters and email updates regularly.
Connecting with other realtors on LinkedIn
It is a good idea for a realtor to make B2B connections at every single opportunity. LinkedIn is the best medium that allows you to build a network with other realtors.
Read our blog “Inbound Marketing Strategy For Commercial Real Estate Businesses”
It is a great place where you can show off your accomplishments and experiences and also get wind of what your competitors are up to. You can meet people who want to lease more expansive properties or those who want to sell their properties. If you have networked with them earlier, they may think of you first. In addition to all of these, you can also generate some new leads.
Conclusion
Social media marketing is an ongoing affair that pays off in the end. In the end, you would have enough and more organic leads that would justify the time and effort you spent on social media for your real estate business.
How SayOne Digital can help
SayOne Digital’s social media marketing team has everything that it requires to discern the changes in user search and buying behaviors of today and take suitable actionable steps. Paid search marketing is an important component of their digital marketing strategy.
FAQs
1. What is the most commonly used social media tool in real estate?
The social media landscape has changed a lot over the years, but Facebook remains the king when it comes to real estate. A Facebook business page is a must for realtors, not just because of the capabilities of the platform itself, but also who’s on it.
2. Which platform is best for real estate marketing?
Zillow. Your #1 priority should be to join Zillow if you haven’t already. An online real estate database business called Zillow offers information on more than 110 million homes in the US.
3. How do I generate leads automatically?
Lead generation can be automated in a variety of ways. For instance, chat rooms, cold email campaigns, suggestions for particular blog posts, and usage alerts for websites. All of them are automated to save you time and still generate useful lead data.
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