Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh

Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus


info@your business.com

184 Main Collins Street West Victoria 8007


What are the different ways to get more leads with real estate social media marketing

What are the different ways To Get More Leads With Real Estate Social Media Marketing

What are the different ways to get more leads with real estate social media marketing

Many studies have pointed to the fact that social media play an important role in closing real estate deals and scoring clients. Therefore, every real estate business planning to go digital should have a solid social media marketing strategy.

Millennials make up the largest share of home buyers today, and they also spend a large portion of time daily on social media. Therefore, if you are in the real estate business, social media must be a basis for you to grow your business. However, no random strategy is likely to work. A planned strategy is required for your real estate business to get the better with social media.

Place your focus on social media platforms that work for real estate

First and foremost, you have to find a social media platform that works the best for real estate. There is no need to make your presence felt on all the available platforms. Figuring out the best platform can take some time, and it is you do it with due diligence. Facebook and Instagram are the most preferred platforms as far as real estate is concerned. 


This presents many attractive features that make it ideal for those in the real estate business. You can book calls, add listings, and interact with leads on the platform. If you respond to leads regularly, they provide you with a ‘very responsive’ tag. You can place videos on your page to engage with your audience. This works especially well for the real estate business. Facebook ads allow you to run targeted ads based on users who searched other realtor sites and demographics. You have to set up a Facebook page at the start to start your activities. 


Instagram has a user base of over 1 billion, and this is an attractive proposition for those in the real estate business. Being a visual medium, you will have to pay more attention to the visuals you load on the page. This is critical if you want to attract leads to your real estate Instagram page. It is also vital to post social proof. 

Running Facebook Ads to gain social media visibility

Placing highly focused ads for your real estate business on Facebook can help you get a kick-start. Ads of FB come with a price and take some time to have an effect. FB ads are seen to have a better effect on the audience because they can interact and you and get some feedback from your ads. A good ad copy for your ad is half the job done.

Perhaps the biggest advantage is that the ads you run on this also appear on Instagram, as they are both own by the same group. You can reach your audience on both platforms through a single ad campaign. 


Share educational material on your social media handles

As much as you are interested in pulling in new leads for your real estate business through your social media handles, it is equally important to nurture your existing leads. For this to happen, it is a good idea to share educational and informative content such as guides for the benefit of these leads. You can address questions and concerns that existing customers are facing. New regulations, permits to be acquired, policies, how to get rid of pests, DIY household ideas, etc., can be handled via these posts. 

Stay connected with DMs and email

Real estate is a people business and a majority of the deals happen via referrals or word of mouth. In context with this, it is a good idea to stay connected with those who have purchased and the new leads through emails, direct messages, and reply comments on your social media. DMs can warm up the leads for you. Through DMs, you can get to know what exactly your audience is looking for. 

Email marketing is yet another effective strategy to stay in touch with your leads. You can use your social media handles to drive email sign-ups and stay in touch with these leads by sending them newsletters and email updates regularly. 

Connecting with other realtors on LinkedIn

It is a good idea for a realtor to make B2B connections at every single opportunity. LinkedIn is the best medium that allows you to build a network with other realtors. 

Read our blog “Inbound Marketing Strategy For Commercial Real Estate Businesses”

It is a great place where you can show off your accomplishments and experiences and also get wind of what your competitors are up to. You can meet people who want to lease more expansive properties or those who want to sell their properties. If you have networked with them earlier, they may think of you first. In addition to all of these, you can also generate some new leads.


Social media marketing is an ongoing affair that pays off in the end. In the end, you would have enough and more organic leads that would justify the time and effort you spent on social media for your real estate business.

How SayOne Digital can help

SayOne Digital’s social media marketing team has everything that it requires to discern the changes in user search and buying behaviors of today and take suitable actionable steps. Paid search marketing is an important component of their digital marketing strategy.




  1. What is the most commonly used social media tool in real estate?

The social media landscape has changed a lot over the years, but Facebook remains the king when it comes to real estate. A Facebook business page is a must for realtors, not just because of the capabilities of the platform itself, but also who’s on it.


  2. Which platform is best for real estate marketing?

Zillow. Your #1 priority should be to join Zillow if you haven’t already. An online real estate database business called Zillow offers information on more than 110 million homes in the US.


  3. How do I generate leads automatically?

Lead generation can be automated in a variety of ways. For instance, chat rooms, cold email campaigns, suggestions for particular blog posts, and usage alerts for websites. All of them are automated to save you time and still generate useful lead data.


Contact Us Now for Any Kind Digital Marketing Services

Search Engine Optimization

Content Marketing

Paid Search Marketing

Social media Marketing


Read Also


How Does Digital Marketing Aid The Retail Business

How To Promote Your Real Estate Business Through Digital Marketing?

Does PPC Work For The Real Estate Business?

Transformation Of The Real Estate Industry By Digital Marketing

What Are The Different Ways To Get More Leads With Real Estate Social Media Marketing

Top Platforms For Placing Effective And Creative Real Estate Ads

Inbound Marketing Strategy For Commercial Real Estate Businesses

Advertising Options For Real Estate Agents

Impact Of Digital Marketing On Real Estate

No Comments

Post a Comment

Fill out the form to start your free trial

    Ebook Download

      Comparative Analysis of Digital Marketing Service Pricing across Countries in 2023

      You would certainly want to know how much money you should be prepared to set aside as a budget if you are a business looking to partner with reputable and trusted digital marketing agencies in the UK and the USA. In this brief eBook, we make an effort to provide a useful tool that will assist you in budgeting your costs for digital marketing in the upcoming year.

        Digital Marketing Strategies For The Healthcare Industry

        Are you looking to expand your healthcare business? If so, you are at the right place at the right time. This is the best time to join the digital marketing bandwagon. Just like all other industries, the healthcare sector is also facing immense competition.

          Digital Marketing For Pharma Companies

          If you are the owner of a pharma enterprise, you would have by now realized the place of digital marketing in the overall marketing strategy of the organization. The pharma and the healthcare industry are being transformed much like how the retail, airline and telecom have changed.

            Digital Marketing for Doctors and Healthcare Institutions: A Basic Guide

            Is digital marketing for doctors and healthcare institutions required at all? In today’s healthcare market, it is not easy to acquire patients. This is one of the greatest pain points for doctors, physicians, and healthcare institutions

              Looking For a SEO Intern or Fresher

              0 - 1 years

              No of positions : 5

              Kochi (Remote during the Pandemic)

              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
              • Designs, builds, and maintains our social media presence.
              • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
              • Identifies trends and insights and optimizes spend and performance based on the insights.
              • Brainstorms new and creative growth strategies through digital marketing.
              • Plans, executes, and measures experiments and conversion tests.
              • Collaborates with internal teams to create landing pages and optimize user experience.
              • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
              • Identifies critical conversion points and drop off points and optimizes user funnels.
              • Evaluates emerging technologies.
              • Provides thought leadership and perspective for adoption where appropriate.

              Required Candidate profile
              • Good communication skills.
              • Should be able to work as an individual contributor with minimum guidance.
              • Able to work as a self-starter with autonomy.
              • Should Have a high sense of responsibility, be communicative, self-organized, and open-minded, participate in user functional requirement studies.

              Key Skills
              • Social MediaDigital MarketingSEM
              • Off Page Seo
              • Database Marketing
              • Marketing Campaigns
              • Display Advertising
              • SEO On-page Optimization

              Software Trainee

              sayone logo

                Supported formats are 'doc', 'docx', 'pdf', 'png', 'jpeg', 'jpg' maximum size 3MB