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Why SEO is the Next Big Thing in the Hotel Industry

Why SEO Is The Next Big Thing In The Hotel Industry

Why SEO is the Next Big Thing in the Hotel Industry

When it comes to achieving success in digital marketing, SEO has a very important role to play. It is very crucial if your hotel’s website has to appear on the first page of Google search results. Further, SEO helps in resolving some of the major problems such as reputation management, online customer acquisition, maintaining customer loyalty, beating competition, and ineffective marketing strategies that plague the hotel industry.

Reputation Management in Hotel Industry

Traditional SEO broadly focuses on different keyword categories. However, it is important to employ branded keywords for the purpose of reputation management. For example, SEO strategies employed for reputation management involve mentions of the hotel’s name, the names of top executives, and your products and services in the keywords. Though the keywords used for online reputation management and SEO appear to be similar, they are not interchangeable. Besides, voice search optimization impacts SEO in a big way as voice search has come of age over the years and it is no longer just a science fiction idea. As such, combining SEO for reputation management with voice search optimization offers the best results.

Online Customer Acquisition 

Digital marketers have been employing SEO techniques to attract and acquire new customers for more than 15 years now, helping businesses succeed in their online sales efforts. Research shows that organic search is what drives more traffic to the websites of businesses operating in most sectors. Furthermore, organic/unpaid search accounts for more than 50 percent of all website traffic. While it requires an upfront investment to achieve the desired place in SERPs, SEO offers long-term benefits and a better ROI as no media cost is involved. There is a rapid increase in the use of voice assistants among consumers when searching for local businesses or getting answers to simple questions. This means that hotel brands need to focus on voice search optimization as well for customer acquisition.

Maintaining Customer Loyalty in the Hotel Industry

Optimizing your hotel for search does contribute to improving customer loyalty. It all starts with an effective SEO which improves the visibility of your hotel online. The second aspect is engaging with customers through marketing automation. Customers need to be adequately rewarded in order to retain them and come back for more. Hotel marketing automation coupled with SEO helps you implement membership and loyalty programs, offer special discounts for the next visit, and ensure upgraded service, among others. Further, voice search and AI offer new opportunities for both customer acquisition and retention. For example, an AI-enabled chatbot linked through a voice assistant can act as the in-room assistant for your guests.

Beating Competition

If you want to stay ahead of your competitors and drive your hotel brand’s search rankings, traffic, and bookings. You need to implement local SEO strategies now. This is the right time because many hotels are yet to get started in SEO and voice search optimization. Competition is very high in the hospitality niche, with hotel chains and individual hotels competing against online travel aggregators and price comparison and booking websites. That is one of the reasons why Google has brought in several changes to how hotels are presented within search over the years. They include:

  • Adding hotel bookings to search criteria
  • Grading of hotels based on location
  • Redesigning the hotel search experience on desktops

Finally, voice search optimization plays a supporting role in enhancing your overall SEO efforts.

Ineffective Marketing Strategies

Ineffective marketing strategies never provide the search results that you desire for your hospitality industry business. Therefore, it is best to implement proven strategies that always provide the best results for your business. There are many strategies that you can implement to take your hotel business to the next level. But the most important and effective of them all is SEO App, which includes voice search optimization as well. The advantages of implementing this strategy include the following:

  • Improves the visibility of your brand
  • Enhances awareness of your brand
  • Drives more traffic to your hotel’s website
  • More traffic leads to more room bookings
  • Better return on your investment

How SayOne Digital can Help

SayOne Digital, a leading digital marketing agency, has a team of SEO experts who are specialized in implementing strategies that help businesses in the hospitality industry overcome the problems listed above. Professionals at SayOne have a clear understanding of the algorithm ‘PageRank’ that Google uses to rank websites/web pages in SERPs. And we will help you enhance awareness about your brand and ensure its presence at the top in SERPs through our SEO services. Please read our eBook: 10 ways to find the best SEO agency for your hotel business for more information.

SEO experts at SayOne Digital will help you handle common hotel industry problems such as reputation management, online customer acquisition, maintaining customer loyalty, beating competition, and ineffective marketing strategies for a period of one month for FREE. If you are satisfied, we will employ the latest technology and tools for SEO and voice search optimization to ensure the best results and experiences for you at one-tenth the cost charged by competitors. Besides, we will provide you with customized reports on a weekly or monthly basis to enable you to have a clear idea of the progress being made. Finally, we will set clear-cut targets so that you achieve the desired results faster.




  1. Why is SEO important in hotel industry?

For any company that conducts transactions, SEO is crucial. You need people to visit your hotel website in order to receive direct bookings, and one of the greatest methods to attract these visitors is by placing highly in search engines.


  2. Why SEO is the most important?

In other words, SEO is essential because it increases the visibility of your website, which results in increased traffic and opportunity to convert visitors into paying clients. Examine the SEO techniques available to you for the best positioning.


  3. Why is SEO in demand?

Simply said, organisations require web traffic to make effective digital campaigns, which is why SEO specialists are hired as part of digital and content marketing programmes, by site developers, as content marketers, and in a variety of other jobs.

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              Looking For a SEO Intern or Fresher

              0 - 1 years

              No of positions : 5

              Kochi (Remote during the Pandemic)

              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
              • Designs, builds, and maintains our social media presence.
              • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
              • Identifies trends and insights and optimizes spend and performance based on the insights.
              • Brainstorms new and creative growth strategies through digital marketing.
              • Plans, executes, and measures experiments and conversion tests.
              • Collaborates with internal teams to create landing pages and optimize user experience.
              • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
              • Identifies critical conversion points and drop off points and optimizes user funnels.
              • Evaluates emerging technologies.
              • Provides thought leadership and perspective for adoption where appropriate.

              Required Candidate profile
              • Good communication skills.
              • Should be able to work as an individual contributor with minimum guidance.
              • Able to work as a self-starter with autonomy.
              • Should Have a high sense of responsibility, be communicative, self-organized, and open-minded, participate in user functional requirement studies.

              Key Skills
              • Social MediaDigital MarketingSEM
              • Off Page Seo
              • Database Marketing
              • Marketing Campaigns
              • Display Advertising
              • SEO On-page Optimization

              Software Trainee

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