Why social media is necessary for Hotels and Resorts
As hoteliers, we always anticipate our hotels and resorts buzzing with activities ranging from business meetings, social gatherings, birthday bashes, poolside parties, festive galas and so on. Though it’s an always engaging and entertaining business, the competitions in this field are too challenging. Social media is the pure solution for the escalating competition in the hotel hospitality and tourism industry. Social media intervention will help your hotel or resort to connect, share and chat with guests, tourists, professionals, potential customers etc. Grab your hotel and resorts bookings by contacting our social media specialists today is considering as digital marketing for hotel!
Read our blog “THE GROWING NEED OF DIGITAL MARKETING FOR THE HOTEL INDUSTRY”
Benefits of Social media in Hospitality industry
Social media is undoubtedly the integral tool for your digital marketing strategy if you are looking forward to enhancing your seasonal bookings, loyalty program membership, with more than a billion people on Facebook and other social platforms. The statistics show that more than 50 percent of users use social media to search for hotels, more than 70 percent use it to photo dump their catchy moments and more than 80 percent of users get inspired from social media posts from their friends.
Social media strategy for hotels include:
- Enhancing visibility over competitors
- Brand voice initiation
- Engagement stimulation
- Nurture your unique selling points
Our excellent social media team will help you to obtain these benefits by grasping every detail about your brand and launching a set of marketing strategies to engross your customers.
Implementing social media marketing in Hotel industry
There are five essential features to be focussed on while marketing your hotel with social media:
1. Ideal marketing goals
Setting ideal marketing goals is the key rule for any successful digital marketing companies. Long-term goals always provide you with a roadmap of benchmarks you need for your social media presence.
2. Find your target audience
It’s vital to discover the social media interests of your audience in Facebook, Instagram, Pinterest etc. Though the marketing strategies for hotels and resorts are focused on Facebook due to its immense popularity, Instagram or Pinterest are no less than sharing photos and trip advice. Our aim is to focus more on your social media marketing efforts to find the preferred platform of your target audience.
3. Social media promotion
Social media promotion is all about updating your current status by sharing contents on your:
- Website
- emails
4. Engaging audience
The best hotel marketing campaigns engage and respond to clients through social media which is an excellent channel buzzing with activity, reviews, questions, posts and pictures. Our social media specialists never fail to entertain audiences with amazing marketing strategies.
5. Know your platforms
Our social media specialists are experts about the features of Facebook, Pinterest, Instagram, and LinkedIn. Always set aside some time to learn the different features of your platform if you’re unsure about the platforms of your hotel’s social media marketing plan.
Top Alluring hotel strategies
5 captivating hotel strategies are discussed here.
1. Share precious content
It’s highly essential to compose and share priceless contents to target your audience. For some, your captivating pictures might be of core attraction, while for others, your conference spaces or festive galas become the enticing features. So always share and update the vast and most engaging contents with your audience.
2. Provide a widget
Providing your dynamic customers with a convenient way to book their rooms or resorts, and to check the availability on their travel dates by integrating a booking engine or widget onto their Facebook page is a wonderful social media strategy for your hotel!
3. Page Customization
Personalizing your pages is a natural marketing strategy for hotels and resorts. For example; Adding a personalized cover page for your Facebook and a unique description for your Instagram account adorned with pictures that voice up for your brand.
4. Trip giveaways
Giveaways are super exciting ideas for the hospitality industry. Deliver a free trip, spa visit, excursion or a sumptuous dinner to your intimate customers with a winery visit partnering with local businesses.
5. Booking incentives
Offering booking incentives, such as one free breakfast or discounted spa treatment is yet another strategy for your hotel’s social media marketing. Hotels often offer a free night if customers book a consecutive number of nights.
Expectation from hospitality marketing agency
While developing a social media marketing plan, we provide you with a customized social media marketing strategy that delivers valued leads and results.
Read our blog “THE BEST DIGITAL MARKETING SOLUTIONS FOR HOTEL MANAGEMENT”
How can Sayone digital help you?
Sayone Digital helps you to improve your booking rates with social media marketing strategies by chatting with our dedicated social media specialists for all the information you need.
FAQs
1. What is the impact of social media in tourism and hospitality?
The greatest approach to comprehend is to learn what people do before travelling. This atmosphere, where visitors are encouraged to explore a tourist area and submit individual images and films, was made possible in part by social media.
2. Is social media good for hospitality industry?
Since more and more visitors are regularly accessing social media to gather ideas for their next trip, it has become an essential component of any marketing campaign. Because of this, one of the most important strategies for luring new clients is internet marketing for hotels.
3. How important is social media in tourism?
Customers may find it helpful to establish their travel dates and make plans on social media. You could: Post fast, current videos on the best times of year to book to encourage this.
Contact Us Now for Any Kind of Digital Marketing Services
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