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Digital marketing for doctors

Do Doctors need digital marketing ?

Digital marketing for doctors refers to all the marketing activities done by doctors that happens online to attract prospective patients. As a doctor, your primary duty is to ensure safety of patients and to give the best care possible. After taking care for their patients, doctors can think about patient acquisition. With the constantly changing world, however it’s important to keep your healthcare industry relevant and accessible with the help of digital marketing.   Click here to download our...

Digital marketing in healthcare industry

Why digital marketing is necessary in healthcare industry ?

Digital marketing is a necessity in healthcare industry for reaching and engaging with today’s tech savvy patients and Doctors. Most of the patients turns to Google to find the best option available to them. So digital marketing in healthcare industry is very useful in many ways. The essentials of health care marketing are as follows:   Click here to download our free eBook on:  Digital Marketing Strategies for the Healthcare Industry   Healthcare SEO is an essential one. When your website appearing...

Digital marketing for Travel Industry

How Digital Marketing Benefits the Travel Industry

  The extent of digitization in today’s times is showing up everywhere, including in the travel and tourism industry. Digital marketing for the travel industry is continuously evolving. Today, from dreaming about the place that you would want to visit to booking the travel tickets, booking the hotel stay, making the payments, and booking the tour itinerary, every activity happens online. Digitization is deeply intertwined with every activity related to travel and tourism. Therefore, digital marketing is...

SEO Techniques to Rank High in Google That You May Not Have Known

  SEO Techniques to Rank High in Google Website optimization involves many different things – enhancing it for branding, messaging, search engines, and user experience. When it comes to the hospitality industry, it is all the more important because of the tough competition between individual hotels, hotel chains, price comparison websites, and online travel aggregators. In this post, we will discuss 13 proven SEO techniques that help you handle critical problems such as online customer acquisition, customer loyalty, competition, reputation...

Little Changes that Will Make a Big Difference in Your Hotel Marketing Strategy 2022

  Your Hotel Marketing Strategy 2022 People rely on the Internet for everything. The hotel marketing strategy that you employ on the Internet will make or break your hospitality business. SEO plays a big part in this effort. In this blog, we will discuss how you can implement a few SEO digital marketing strategies that will help your hotel get more visibility, a higher number of bookings, and a brand name in the market. Why is a digital hotel...

Online Marketing: The Biggest Problem Faced by the Hotel Industry and How to Fix It

Online Marketing: The Biggest Problem Faced by the Hotel Industry and How to Fix It

Online Marketing: The Biggest Problem Faced by the Hotel Industry and How to Fix It   The COVID-19 pandemic has significantly impacted the hotel industry, which has been registering tremendous growth for many years. The hospitality and tourism sector is showing signs of a revival after the worst period last year, but the biggest problem being faced by the industry is ineffective marketing efforts because of its aversion to employing cutting-edge technology. The latest trends in the industry indicate that the key to...

Future of the Hotel Industry – Impact of Voice Search

How many of us use voice search to get details about the best hotels and the cheapest flights on Google? The nature of queries is seeing new changes since the advent of Amazon’s Alexa, Apple’s Siri, Google’s Assistant, and Microsoft’s Cortana. More people have now started asking their queries rather than typing them out. Voice search is gaining prominence, albeit slowly, and is likely to be helpful for the hotel industry in many ways. Voice Search and...

Why SEO is the Next Big Thing in the Hotel Industry

Why SEO is the Next Big Thing in the Hotel Industry

Why SEO is the Next Big Thing in the Hotel Industry   When it comes to achieving success in digital marketing, SEO has a very important role to play. It is very crucial if your hotel’s website has to appear on the first page of Google search results. Further, SEO helps in resolving some of the major problems such as reputation management, online customer acquisition, maintaining customer loyalty, beating competition, and ineffective marketing strategies that plague the hotel...

Senior Business Analyst

4 - 6

No of positions : 2

Kochi (Remote during the Pandemic)

Description

Primary responsibility of Senior Business Analyst provides strategic business analysis services to business partners. The focus of this position is to work closely with the business units to gain an in-depth understanding of customer's business strategy, processes, services, road map and the context

Responsibilities

Demonstrate up-to-date expertise in Information Systems and apply this to the development, execution and improvement of action plans by providing advice and guidance to others in the application of information and best practices

Support and align efforts to meet customer and business needs

Manage customer relationships and expectations by developing a communication process to keep others up-to-date on project result

Stay current with customer needs and strategies; utilizing formal and informal written communication methods (for example, emails, PowerPoint presentations, executive updates, task lists, updates) to communicate updates and findings; and facilitating project meetings and presentations to all types of diverse audiences (for example, senior management, Customers, technical staff)

Lead or participate in multiple projects by completing and updating project documentation; managing project scope; adjusting schedules when necessary; determining daily priorities; ensuring efficient and on-time delivery of project tasks and milestones; following proper escalation paths, and managing customer and supplier relationships

Provide leadership to team members and peers by collaborating with others; articulating ideas and viewpoints to senior management, peers and others; identifying and initiating projects; managing resources; driving the resolution of issues, and holding self and team accountable for results

Identify, create and facilitate process design changes by conducting business and systems process analysis and design at a complex level; focusing on quality improvement and data management; ensuring data is reliable and valid; developing process improvements or re-engineering and recommending elimination; integrating new systems and processes with existing ones; and partnering with internal and external customers to ensure systems provided meet the long-term business strategies

Provide and support the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes and new responsibilities

Provide project-level analysis – producing required project analysis documentation (business requirements, scope matrix, use cases, sequence diagrams, future state proposals, UAT plan)

Collaborate closely with developers to implement the requirements, provide necessary guidance to testers during the QA process

Elicit and clearly document business and systems requirements

Assess business process and system inefficiencies

Identify ways to increase adoption and customer satisfaction

Demonstrated fluency in business processes and process differentiation

Ability to analyze and synthesize business requirements, including recognizing patterns and conceptualizing processes

Assist with and test implementation for all payer and vendor relationships to ensure data transfer collection, quality and reporting relationships are working appropriately down to the market level to ensure market team member and provider experience is appropriate

Create and maintain issue logs, meeting minutes, meeting schedules, project summaries and updates.

Create and maintain project schedules by developing project plans and specifications, estimating time and resources, monitoring milestone completion, tracking all phases of the project lifecycle, providing timely reporting of issues that impact project progress, coordinating actions and resolving conflicts

Meet with project team regularly to review project deliverables and deadlines

Requirements

MBA (Operations/Project Management/ Systems) and B.Tech graduates are preferred but not a constraint for the right candidate.

At least 4 to 6 years of experience as a business analyst in the IT Services industry.

Must have experience working on large scale projects as well as handling day-to-day operational requests from the business.

Strong project management, ability to successfully manage multiple tasks at any given point, strong relationship building skills & communication skills

Understanding of Indices, fundamentals and analytical data, returns level data etc.

Senior Business Analyst

careers@sayonetech.com

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    Business Analyst

    0 - 2

    No of positions : 5

    Kochi (Remote during the Pandemic)

    Description

    A junior business analyst will be assisting senior analysts and other stakeholders in gathering, validating, and documenting various system information and needs.

    Responsibilities

    Create and design specifications as per client requirement after consulting with the sales and project management team.

    Liaise with senior analysts and project managers to document business processes effectively. 3. Ensure that various appropriate infrastructure elements, including documents, periodicals, manuals, policy documents, etc are kept up to date and are available

    Explaining technical jargon to non-technical/commercial teams

    Simplifying requirements, so they are easily understood across the whole team. 6. Outline requirement specifications with the use of standard templates for both used cases and detailed software. Prepare User stories, Use Case documents, flow chart and feature gathering . 7. Supervise requirements traceability information and record requirements status in the course of the project.

    Monitor changes to baseline requirements with the use of effective application of change control processes and tools.

    Make contributions in the development of Test Plans and Test Scripts, and also perform test execution as required.

    Requirements

    Have the ability to plan, organize, and structure work.

    Highly skilled in Excel, Word, and other word processing software programs. 3. Showcase good analytical and evaluative skills in tasks.

    Highly skilled in Excel, Word, and other word processing software programs.

    Showcase good analytical and evaluative skills in tasks

    Showcase good written and oral communication skills.

    Ability to multitask.

    Being

    Good presentation skills to convince the stakeholders

    Being proactive to achieve team goals and good leadership skills

    Have good interpersonal skills.

    Must possess strong customer service skills

    Excellent written and verbal communication

    Business Analyst

    careers@sayonetech.com

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      Digital Marketing Strategies For The Healthcare Industry

      Are you looking to expand your healthcare business? If so, you are at the right place at the right time. This is the best time to join the digital marketing bandwagon. Just like all other industries, the healthcare sector is also facing immense competition. This means that the businesses operating in this niche need to reach out to a larger number of prospective customers. In today’s digital world, you will benefit immensely when you work closely with one of the top healthcare marketing agencies.

        Digital Marketing Strategies For The Healthcare Industry

        Are you looking to expand your healthcare business? If so, you are at the right place at the right time. This is the best time to join the digital marketing bandwagon. Just like all other industries, the healthcare sector is also facing immense competition. This means that the businesses operating in this niche need to reach out to a larger number of prospective customers. In today’s digital world, you will benefit immensely when you work closely with one of the top healthcare marketing agencies.

          Digital Marketing For Pharma Companies

          If you are the owner of a pharma enterprise, you would have by now realized the place of digital marketing in the overall marketing strategy of the organization. The pharma and the healthcare industry are being transformed much like how the retail, airline and telecom have changed.

            Digital Marketing for Doctors and Healthcare Institutions: A Basic Guide

            Is digital marketing for doctors and healthcare institutions required at all? In today’s healthcare market, it is not easy to acquire patients. This is one of the greatest pain points for doctors, physicians, and healthcare institutions.

              Looking For a SEO Intern or Fresher

              0 - 1 years

              No of positions : 5

              Kochi (Remote during the Pandemic)

              Description
              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
              • Designs, builds, and maintains our social media presence.
              • Measures and reports performance of all digital marketing campaigns and
                assesses against goals (ROI and KPIs).
              • Identifies trends and insights and optimizes spend and
                performance based on the insights.
              • Brainstorms new and creative growth strategies through digital marketing.
              • Plans, executes, and measures experiments and conversion tests.
              • Collaborates with internal teams to
                create landing pages and
                optimize user experience.
              • Utilizes strong analytical ability to
                evaluate end-to-end customer
                experience across multiple channels and customer touch points.
              • Identifies critical conversion points and drop off points and optimizes
                user funnels.
              • Evaluates emerging technologies.
              • Provides thought leadership and perspective for adoption where appropriate.

              Required Candidate profile
              • Good communication skills.
              • Should be able to work as an individual contributor with minimum guidance.
              • Able to work as a self-starter with autonomy.
              • Should Have a high sense of
                responsibility, be communicative, self-organized, and open-minded, participate in user functional requirement studies.

              Key Skills
              • Social MediaDigital MarketingSEM
              • Off Page Seo
              • Database Marketing
              • Marketing Campaigns
              • Display Advertising
              • SEO On-page Optimization

              Software Trainee

              careers@sayonetech.com

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