Serving travelers and tourists for generations and making their experience more amazing and comfortable. Located at walking distance from MG Road with an array of shopping destinations, the tower appeals to the business traveler and tourist alike. Equipped with the luxury of well-appointed rooms and banquet halls, this is one destination not to be missed when you are in Kochi, the Queen of the Arabian Sea. An absolute tranquil of comfort and luxury, surrounded by elegant decor designed to delight all tastes. Equipped with everything you need at a budget that fits your taste by enjoying a snug stay in the heart of Kochi.
Location
Kerala
Industry
Entertainment
Constantly increasing competition and the different strategies used by this kind of business make it very difficult for us to track, reach and engage with the potential audience. The competitors were very strong with unique strategies and offers. And their online presence was at a level where it was very difficult for us to compete against them. So it was very difficult to build an online presence in this competitive industry.
At first, we try to understand how their competitors are performing and marketing. Tried to learn each and every aspect of their marketing strategy. And later we build a strong strategy by considering the marketing funnel of social media. Created a monthly social media calendar and did the activity based on that. Our major concern was to entertain, engage and educate people. So we created posters based on that and created content too. Started posting polls to know what our customers and followers like about our service and what offers they want from us. And based on that polls we made certain changes to offers. Posted different funny memes, service posters, travel tips & tricks, guest-shared travel tips & tricks, property trivia, hotel news, hotel events (conferences, charity events, parties, etc, and staff or employee highlights, positive guest reviews, amenity tours or highlights, and client testimonials.
Social media management
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