Do Doctors need digital marketing ?
Digital marketing for doctors refers to all the marketing activities done by doctors that happens online to attract prospective patients.
As a doctor, your primary duty is to ensure safety of patients and to give the best care possible. After taking care for their patients, doctors can think about patient acquisition. With the constantly changing world, however it’s important to keep your healthcare industry relevant and accessible with the help of digital marketing.
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Here are few methods to create a better digital marketing for doctors.
Start by Googling yourself
Before you begin, search for yourself on any search engine (example Google). Search for yourself and see how your practice appears online. Well this will give you an idea about where to start for better digital marketing for doctors.
Build a professional website
Being an experienced in the health care industry, you may understand that only an expert has the best knowledge and can do the best job to their target audience. Your website design must be unique and professional to attract prospective patients.
Establish local search presence
Today, when a person decides to see a new doctor or specialist, they either go online or search for one or they ask their friends. That’s where SEO for doctors plays a major role. By using local SEO techniques for medical practices, you can ensure your name shows up when people are in your locality.
Therefore it’s very important to build an online presence that attract existing and prospective patients, irrespective of the specialization that you offers.
Get practitioner listings in Google
Ensure your practitioner listing is verified in Google listing. As you finish with Google listing, then add your health care services on all other local directories. For example Practo, just dial etc.
Encourage online reviews from patients
Google business review helps to increase brand trust and online presence. It helps to convert potential patients. Studies shows that patients now use online reviews as the initial step to build a rapport with the new doctor.
Around 65% of people form an opinion about your services by reading first 6 to 7 reviews. Doctors should ask patients to review their practice. In general encouraging feedback will increase your online presence.
Healthcare email marketing
Email marketing is a strong option for nearly every marketing plan. Today’s INBOX is a major communications channel. 75% of online adults actually want branding, banking, shopping and other info via email.
Around 90 percent of adults would prefer a doctor that provides email communications.
Pay per click (PPC) advertising
It permits doctors to post ads on search engines, social media platforms, and third-party websites, paying a price whenever the ad is clicked by a prospective patient. The most widely used PPC platform is Google ads (search engine), but other social media platforms such as Facebook also have PPC programs.