5 Main Digital Marketing Channels
The days when businesses could choose to neglect digital marketing are long gone. The term digital marketing was used for the first time in the 1990s when the digital age actually started. Over the last three decades, businesses have started implementing various digital marketing strategies in a big way.
Digital Marketing – Benefits
Actually, digital marketing is an all-encompassing term. It includes all the different types of online marketing such as video marketing, content marketing, email marketing, social media marketing, PPC, SEO, mobile marketing, and display advertising among others. As digital marketing often happens in real-time, it is easy to continually analyze your strategies, content, and campaign outcomes. This helps businesses quickly determine what strategies are giving results and what and what are not and fine-tune their campaigns to get back on the right track.
Some of the key benefits that businesses employing digital marketing enjoy are:
- Constant online presence
- Highly cost-effective
- Provides results quickly
- Highly measurable results
- Delivers better ROI
- Enables direct communication between businesses and customers
- Enables interaction with target audiences in real-time
- Offers personalization capabilities
- Offers a global reach
Top Digital Marketing Channels
As each business is different, the channels best suited for one business may not be the right one for another business. However, in general, the 5 main digital marketing channels that offer the best results for most businesses are:
Video Marketing
Video marketing is by far the most dominant digital marketing trend today. This trend is likely to be on the top for the next 5 to 10 years. The statistics given below provide ample proof regarding the importance of including videos in the overall digital marketing strategy of businesses.
- As many as 86 percent of businesses are using videos as a marketing strategy.
- A large number of marketers (92 percent) consider video as one of the key elements of their marketing strategy.
In addition to building brand awareness, video marketing helps to boost traffic and conversions.
Some tips related to video marketing are:
- Create content-based video blogs or vlogs
- Embed videos in blogs as part of the content marketing strategy
- Distribute videos on sites such as YouTube and Vimeo to broaden the reach and improve the chances of getting listed in search engines
- Promote videos on social media platforms and encourage sharing
- Use videos on websites
Email Marketing
Email marketing is another important digital marketing channel. This is because it offers the highest ROI among marketing strategies. This channel enables the delivery of relevant and targeted content to the inbox of subscribers in a non-threatening way. Email campaigns are a great way to get more customers and improve sales.
Additionally, it empowers businesses to stay in touch with their customers. It is helpful in informing customers of upcoming events, new product offerings, and other services offered. However, it is important to personalize emails and include a clear call-to-action button to improve the click-through rate.
When it comes to engaging existing customers or potential new customers and driving traffic to business websites, an email newsletter is the best option.
Content marketing
Content marketing is an effective digital marketing channel as it also provides a better ROI. It helps to generate three times more leads than traditional marketing. Videos blog posts, infographics, news, case studies, webinars, checklists, and white papers are all excellent lead magnets and form part of an effective content marketing strategy. Businesses can choose the type of content based on the preferences of their audience.
In order to drive organic traffic and improve lead generation, it is important to deliver high-quality content consistently. Furthermore, it is important to promote the content through email and social media marketing channels. This is how businesses can make different digital marketing channels work together and create maximum impact.
Social Media Marketing
According to recent social media marketing statistics, nearly 75 percent of marketers believe that this channel is “somewhat effective” to “very effective” as far as their business is concerned. Besides, 54 percent of users of social networks research products on the platforms. Moreover, 71 percent of consumers who have a positive experience with brands on social media are more likely to suggest the brand to their family and friends.
The best way to grow customers on social platforms is by creating original content blogs and videos and sharing them on Facebook, Twitter, Instagram, and LinkedIn. It is also a great idea to ask questions to improve engagement with audiences. However, it is equally important to provide answers to questions and reply to comments promptly. Employing tactics such as tagging, analyzing what posts are working and what are not, intimating the latest trends, etc., enables businesses to take social media engagement a step further.
SEO and PPC
Search Engine Optimization (SEO) and Pay per Click (PPC) are very helpful in streamlining marketing campaigns and optimizing results. According to digital marketing experts, only 64 percent of marketers seriously invest in SEO. Traffic and conversions are the two important elements of successful digital marketing. Furthermore, conversion rates are higher in the case of SEO-generated traffic compared to ad-generated traffic. This is because only those persons having a specific want or need will involve in an active search.
SEO is important because it enables businesses to appear higher up in search results for specific keywords. This, in turn, drives more organic traffic to the website. This translates into more business. On the other hand, search advertising, or PPC, allows businesses to position themselves at the top in SERPs. Furthermore, it helps businesses to more precisely target audiences based on buying behavior, demographics, and pain points.
In conclusion, the world of digital marketing is very vast. Apart from the top 5 digital marketing channels discussed above, there are other effective channels to consider. They include mobile marketing and display advertising. It is becoming increasingly important to use digital marketing channels as the buyer journey has gone through a tremendous change over the past decade.
How SayOne Digital Can Help
At SayOne Digital, we have a team of digital marketing professionals who have the expertise and experience to design, implement, and monitor video marketing, content marketing, email marketing, social media marketing, and SEO and PPC campaigns that deliver the desired results. We have helped many businesses achieve success by implementing customized campaigns for them. As a leading digital marketing services company in India, we have served companies from different industry verticals.
FAQs
1. What are the top 5 Cs of digital marketing?
The 5 C’s of digital marketing are content, creativity, consistency, communication, and client customization.
2. What are the 5s of digital marketing?
These 5s contain a variety of metrics to aid in determining, assessing, and managing effectiveness across all digital marketing initiatives. The five S’s—Sell, Serve, Speak, Save, and Sizzle—will be further examined.
3. What are the 7 C’s of digital marketing?
The 7 Cs—customer, content, context, community, convenience, cohesion, conversion—are also a wonderful strategy to use. Making your customers the core of your marketing activities is the most important requirement for the 7 Cs of marketing to be successful because they are crucial to your company’s success.
