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Digital Marketing For Real Estate: Why Is It Important

digital marketing in real estate

Digital Marketing For Real Estate: Why Is It Important

The various real estate market initiatives taken up by the government are anticipated to create lucrative opportunities for investors in the industry.

Digital marketing for real estate – Is it important?

According to market surveys, the real estate market in India is expected to exhibit a CAGR of 9.60% during the years 2022-2027. Real estate agents are getting busier while beating the blues brought in by the pandemic. Competition among real estate agents is likely to grow more intense.

In this context, if you are a real estate agent, you have to become more visible to take advantage of these positives that are predicted. For this, you must get on the digital marketing bandwagon to improve your visibility, build better brand awareness, and widen your exposure spectrum. Digital marketing also helps to add more uniqueness to your brand.  

Digital marketing is more important now than ever for real estate

Real estate agents and brokers have still not realized the level of importance of digital marketing for their businesses. Given below are a few reasons why they are more important now than ever before.

     1. Most people search online for information

A majority of individuals, young and old, search the Internet for any information they want. They use desktop devices or mobile devices when on the go. They look for information videos and this improves the conversion rates. Watching a product video has the potential to convert the viewer into a lead. This becomes more important when viewed from the context of real estate property sales.

It is also true that Google ranks websites/content with videos higher on the search pages. This means if your real estate website has relevant videos, more people are likely to see them. A digital marketing agency can help you get your website to conform to the latest trends and improve your online presence. 

     2. Online reviews are important for buyers

Today, for any online customer, positive online reviews of your product/services are the number one method of gaining the trust of potential customers. Parting with bigger sums of money will happen only when they trust you. Listing genuine and positive reviews from your customers could up your credibility factor multifold. Digital marketing can be of immense help here.

    3. Performance tracking

If you are serious about your real estate business, it is all the more important that you track your performance from time to time. What is the increase in the number of leads month-on-month? How many have converted since the last year? These are pertinent questions that require answers for your business to progress and if you want to score big business goals. PPC campaigns that are a part of digital marketing are important for you to track your performance.

   4. Easy to reach your target audience

If you are physically putting up notices for your real estate business, it is a challenge to know how many people are looking at the information. It becomes more unpredictable as you try to reach out to places beyond your locality. Digital marketing techniques can help you to reach your local market easily and even to a worldwide audience. Digital marketing agencies help you with paid ad campaigns.

    5. You can go paperless

With the help of digital marketing, there is no need for print ads this means saving money and the environment. 

    6. It allows you to become creative

Digital marketing allows you to explore various demographics, you can test original and creative campaigns, and think out of the box. 

    7. Everyone is going digital

It is the right time to jump on the bandwagon and take help from digital marketing because your competitors are going digital. Therefore, this is no time to think and lose out on your prospective clients or get left behind. 

Strategies that will help real estate agents more leads


Given below are a few strategies that digital marketing agencies will do to help relators get more leads.

  • Running email campaigns

Digital marketing agencies will run email marketing campaigns that can help to easily convert your audience into new leads. These campaigns will connect with your audience and engage with them and eventually some will convert. Also, these campaigns help to keep existing customers engaged. 

  • User-friendly website

In the context that most people use their mobiles for almost any kind of shopping, your website must be responsive. The pages should load fast and the screens should fit the mobile screen. Have a live chat feature. 


  •  Pay-per-click (PPC) advertising

PPC ads will help to target the audience that is interested in your product/service. People who are not interested do not see your ads.

  • Content Marketing

Any website that is responsive and fast should also have high-quality content to support it. As a critical part of SEO, content marketing is perhaps the best way to have your website indexed. 

  • Walkthroughs

Real estate agents need to create 3-D walkthroughs or virtual tours of their properties using the actual footage of the home for the best results. 

  • SEO

The digital marketing agency that you choose can help you reach the top of the search engine results page and this means being visible to anyone that is looking out for properties. Your visibility will increase multifold.


If as a real estate professional, you decide to take the help of a digital marketing agency, your success boils down to how well the strategies are being implemented. 

How SayOne Digital can help

SayOne Digital is an end-to-end professional digital marketing agency whose services include PPC, content marketing, SEO, and social media marketing. They have helped many of their clients find their space in the digital realm. 




  1. What is digital marketing why it is important?

The promotion of brands via the internet and other digital communication channels is known as digital marketing, sometimes known as online marketing. This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel.


  2. What are the 3 most important things in digital marketing?

The three primary elements of digital marketing are lead generation, lead capture, and lead nurturing.


  3. What is the main point of digital marketing?

Mobile considerations, organic search, social media marketing, content marketing, and lead nurturing make up the top five components of a digital strategy. A comprehensive digital marketing plan is comprised of all of these components.

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