Digital Marketing Methods for Real Estate Leads
Real estate must use digital marketing strategies because there are more Internet users. It makes it easier to generate leads.
Digital Marketing Methods
Real estate is an industry that can benefit immensely by using digital marketing techniques. It is estimated that a majority of buyers (up to 90 percent) research a product/service on the Internet before deciding to buy the same. Any real estate firm should have a digital presence for its company’s name to stand out.
Digital Marketing in the real estate industry – what has caused this growth
Internet usage in India has steadily grown over the last few years, and now the number of users in India exploded. There have been two main catalysts for this increase: (1) the availability of low-cost smartphones and most significant of all, the launch of cheap Internet services. Many telecom companies started offering their users free data. Even now the charges are nominal.
This sudden and easy access to the Internet has led India to have the highest number of data consumers in the world. Over 150 crore GB of data is consumed by Indians. But the best part is that the percolation of the Internet is a mere 27 percent. With the increase in this number, it would be a huge advantage for most industries that use digital marketing including the real estate industry. They can generate more leads by doing the following:
- Understand each audience segment to personalize their marketing strategies
- Create marketing campaigns specifically suited for mobile users
- Use multi-language options to reach out to a wider audience
- Optimize brands to include voice search
- Involve in two-way conversations
Type of content to be used to generate leads for real estate
The first and foremost step in digital marketing for real estate is to create an online presence by setting up a website. A website serves two purposes:
- It is a virtual office to showcase the builder’s latest projects
- A virtual marketplace for homebuyers to explore options
Website design for real estate developers belongs to the Flat Design category. Such websites are categorized by an elegant, simple, and squared look. There are no animations and plenty of white space. This design has proven to be effective in increasing page speeds, readability, better mobile optimization, and facilitating ease of navigation.
However, any good website for the real estate industry has to be accompanied by high-quality content to create the best impact. Good content should effectively communicate the real estate brand’s message and encourage users to go ahead with a purchase. Presenting engaging content helps to grab the audience’s attention and generate leads. Additional strategies can be used to showcase all that the real estate developer has to offer.
1. Multiple Web pages
The website should have a homepage that gives a basic idea of the realtor’s brand and multiple web pages that provide more information about the different properties. Clever and easy content navigation is essential. When there are more pages the user spends more time on the specific website, and this directly affects the website’s rank on search engine pages.
2. Landing Pages
Landing pages provide detailed information about upcoming and ongoing projects and related information. Interactive landing pages with video content are proven to yield almost 400% more new leads than regular pages.
Read our blog “SEO TECHNIQUES TO RANK HIGH IN GOOGLE THAT YOU MAY NOT HAVE KNOWN”.
3. Search engine optimization (SEO)
SEO is the foundation that gets the best out of any digital marketing campaign and helps to generate new leads. Any digital marketer needs to have strategic SEO plans that include link-building techniques. Good quality keyword research for the real estate industry helps to drive maximum leads.
Approximately 80% of home buyers look for properties online and it helps to have a list of search keywords incorporated into a sound content marketing strategy. Additionally, realtors can also leverage Local SEO and Google Maps to get ahead with their business.
4. Creating blogs
People looking for online information on real either ask their friends or browse the Internet. Blogs have thus turned into an essential element of digital marketing for real estate in India.
Blogs are creative sources of information that provide valuable data about the subject of interest. Websites having blogs have purportedly 434% more indexed pages. Google easily recognizes these websites because of the information provided and lists them at the top of the SERPs.
Developers and realtors can take advantage of blogging and focus on sharing relevant information with potential leads. Blogs provide information on upcoming properties, home design, and buying guides, among others.
5. Social Media Marketing
Social Media Marketing is a powerful method that allows developers and realtors to get more personal with their audience. There are many platforms for Social Media Marketing available today, some of them being:
- Facebook: India has the largest number of Facebook users (195 million and counting) in the world. The real estate industry can take advantage of these numbers to promote its products/services.
- YouTube: YouTube presents videos and these are the most watched in the world. Realtors can use optimized YouTube videos to add to their promotional campaigns.
- Twitter: This micro-blogging site is a useful marketing tool. Twitter is a powerful platform that can use third-party influencers to influence purchase decisions.
- LinkedIn: LinkedIn can help anyone from the real estate industry looking to expand their business portfolio. This platform can help anyone from the industry to connect with other experts, architects, interior designers, house maintenance providers, etc.
Conclusion
Preparing and presenting the right online content can positively reinforce the best digital marketing techniques.
How SayOne Digital can help
At SayOne Digital, we are a 360-degree digital marketing agency providing all our clients (from start-ups to SMBs to enterprises) with all the support that is required to set up a strong web presence. We use the latest strategies to ensure that our clients stay one step ahead of their competitors’ businesses.
FAQs
1. How does digital marketing help real estate?
Through targeted efforts and follow-up tactics, a solid digital marketing strategy makes sure that realtors can generate leads, build a trustworthy database of clients who know and trust them, and eventually improve sales. The digital platform is a complete bundle for online marketing and advertising.
2. Is SEO important for real estate?
Being visible online is crucial to the profitability of a real estate business as more and more realtors invest in SEO.
3. How do real estate leads get warm?
Maintaining connections with those you assisted in finding their ideal house will provide you with more leads than you might anticipate. It takes a lot of work to generate real estate leads, but you can acquire warm leads from solid referrals without even speaking to a client first, so seize the chance.
