Top Digital Marketing Trends for Hospitality Industry
Digitalization in the hospitality industry is the best opportunity for getting in touch with potential customers, establishing a brand, and creating loyal customers as followers. 60% of the world’s population are now active internet users, among whom many spend hours online researching places to visit, hotels to book, restaurants to dine etc. Digital marketing strategies in the hospitality industry helps to attract all the potential customers and make them loyal customers. With an active 4 billion users, Social media reach continues to explode. Hotels can harness the power of digital to create marketing magic with the right strategy, technology and a little imagination.
Metasearch engines, social channels, and organic search sites such as Google, Bing, Yahoo etc. where guests locate your property at first sight. The importance of being visible on these channels has never been greater. The market being driven by convenience and experiences, change is necessary in order to keep up with the competition. As the hospitality sector has experienced a variety of successful marketing strategies, let’s have a close look into the Digital marketing strategies used.
Read our blog “Digital Marketing For Hotels”
8 Widely used Digital Marketing Techniques
1. Amazing Website
Online users will always search for an amazing hotel website with deep information on all your preferred areas of interest. With this in mind, we create attractive websites with captivating content for the best results. A dedicated website plays a vital part in the hospitality industry, as it enables you to outline the most attractive features that set you apart from any other hotel.
2. Content Marketing
As content marketing is the best way to drive sustainable traffic to hotel listings, creating this content is undoubtedly the most effective strategy. This strategy is all about creating content such as photos, videos, articles, and social media posts that promote the business by drawing the interest of viewers. It’s a very subtle way of informing consumers the existence of your business and why they should check it out. It is also good for customer retention as it engages customers and keeps them in the loop about your services. The right content to engage and captivate the audience is the key function of this strategy. It’s fair for customer retention, as it engages customers and keeps them in the loop about your services.
Blogs are well-written and captivating information to attract the visitors to gain extensive knowledge about your business and the products and services that it has to offer. Blogging is a powerful key component that can increase your leads by 67% and get you up to 97% more links to your website. Blogging forms an important medium to convert visitors into customers.
Search engine optimization (SEO), is a unique marketing strategy to improve your rankings on search engine results pages. Search engines are the reason for over 80% of internet traffic. A business site that ranks high is likely to get huge traffic, and convert the individual to a paying customer. This is how SEO marketing works.
The technical workings of SEO have a few steps:
Step1: Research on the keywords used by customers
Step2: Incorporate the keyword into your site’s content.
Step3: Use headings and subheadings and include meta-content.
Step4: Include quality content with text, pictures, videos, music etc.
5. Enhancing Social Media Presence
As most internet users spend 30% of their online time on social networking sites, it’s a great place for advertising your services. In the hospitality industry, social media is a place to discuss and share fun memories of holidays, tours and moments. The social media marketing campaigns involve the use of captivating text and media such as photos, gifs, videos etc. through Facebook, Twitter, Instagram, Snapchat and LinkedIn.
6. Email Marketing
This is an effective yet a bit old digital marketing technique. That serves as a good way of retaining clients in the hospitality industry. Emails update you on new products and offers on a regular basis, and thus maintain a steady stream of clients. Email marketing involves the use of weekly or monthly newsletters, which contain captivating information that will push the audience into leads and then to customers.
This digital marketing strategy involves the management of the online reputation of a business, particularly on social media and on review sites. Often, customers have a habit of looking up online opinions, ratings, and reviews of your business before making a purchase. Negative comments and reviews can easily ruin your business in no time. Here comes the importance of e-reputation strategy. An e-reputation marketing strategy is multidisciplinary that often requires input from digital marketing and public image consultants. The right e-reputation can lead to a strong and loyal customer base.
8. User Experience
The vital purpose of digital marketing strategies is to draw visitors to your website, and their experience determines whether a visitor will make a purchase or not. Bad user experiences are said to decrease the likelihood of a customer making a purchase by 60%. On the other side, customers with a good user experience are 90% more likely to revisit the site and make another purchase. This shows how important user experience is. Good user experience is determined by several factors like captivating web design and layout. Users expect the platform to work well on computers, mobile devices and tablets.
How can Sayone Digital help you?
Sayone digital is the future of digital marketing, specifically in the hospitality industry. This marketing strategy helps to improve awareness about a hotel’s services, restaurants and other amenities through online platforms such as blogs, social media, websites etc to reach the global customers. As customers nowadays spend much time on the internet to find services such as hotels, restaurants, spas, and other recreational services, you need to be more alert. To reach all these potential customers, a good digital marketing strategy is essential to establish a loyal customer bonding towards your business.
1. What are the top digital marketing trends for the hospitality industry?
The top digital marketing trends for the hospitality industry include leveraging social media to reach potential customers, leveraging user-generated content, using targeted advertising and email campaigns, using chatbots to provide customer service, and personalizing the customer experience.
2. How can I use social media to reach potential customers?
You can use social media to reach potential customers by creating content that is tailored to your target audience, engaging with customers in relevant conversations, and utilizing advertising campaigns to reach new customers.
3. What are some ways to personalize the customer experience?
Some ways to personalize the customer experience include using customer data to tailor offers and services, utilizing AI-driven systems to provide personalized recommendations, and creating automated customer service options.
4. What are the benefits of using chatbots for customer service?
The benefits of using chatbots for customer service include providing customers with real-time answers to their questions, reducing customer service costs, and improving customer satisfaction.