Types of digital marketing agencies that serve real estate professionals
It is important for any real estate agency to invest its brand’s reputation with top-of-the-line real estate agencies. For that, you should know what to expect from a real estate agency.
There are different types of digital marketing agencies that serve real estate professionals. Whereas some of them ate specialized in providing one type of service, others offer many together. Unless you know what services these agencies are offering, it is difficult to get what you want out of them. Some of the different types of digital marketing agencies and what they do are briefly detailed in the following paragraphs.
Full-service digital marketing agency
A full-service digital marketing agency offers many services starting from the design and development of real estate websites. They also do digital marketing for these websites. This type of agency can be chosen typically by SMBs that have budget restrictions and cannot afford to have their own in-house teams. Therefore most such businesses will choose to outsource the design and development of their websites as well as opt for digital marketing if they want to have an online presence for their firm.
Some large organizations also partner with full-service digital marketing agencies. Because they would like to spend their freed-up time concentrating on the core needs of their business while the digital marketing requirements are met by such agencies.
Digital Marketing firm
Such companies/agencies concentrate only on the digital marketing efforts they require. They do not offer services such as design and development of the real estate website design, unlike a full-service digital marketing agency.
SEO agency
Such digital marketing agencies specialize exclusively in search engine optimization (SEO). They help your real estate website to get increased organic traffic by following different scientific techniques and best practices and also complying with algorithm changes brought into effect by the major search engines from time to time.
Read our blog “5 MAIN DIGITAL MARKETING CHANNELS”.
PPC agency
Pay-Per-Click or PPC agencies specialize exclusively in running paid ads or search engine marketing activities. They run paid ads on social media platforms such as Facebook, Twitter, Instagram, and YouTube. They do everything from creating your account, making the creative, posting and maintaining them, and posting the responses from your audience.
PPC agencies place ads strategically for real estate agencies on a variety of online marketing platforms so that their products/services are highly visible to their target audience. The advertisements you see displayed across the web are PPC ads.
Social media agency
Social media agencies handle the social media accounts of real estate players by posting regular content. They also help to run paid ad programs or campaigns on platforms like Instagram and Facebook. These agencies strive to help you to maintain a good brand image on all your social media channels.
Digital marketing consultant
A firm usually hires a digital marketing consultant to provide expert advice on digital marketing activities. This professional will be trained, qualified, and have ample experience, and extensive knowledge in digital marketing activities. That will help your real estate firm to come up with a successful digital marketing strategy. In case your firm has any trouble executing the strategy, the consultant can help you find a suitable digital marketing agency to do the job for you.
How SayOne Digital Can Assist You
SayOne Digital is the marketing services division of the full-service software development firm, SayOne Technologies. They give you complete support starting from helping to set up your digital presence, improve your brand’s visibility, and achieve higher revenues and ROI. They specialize in services such as paid search marketing, content marketing, SEO, and social media marketing.
FAQs
1. What is digital marketing in real estate?
Making a website, placing advertisements on social networking sites like Facebook or Twitter, and updating content frequently to your blog are some typical digital marketing techniques for real estate enterprises. These strategies can assist you in connecting with more prospective buyers and sellers and reaching a larger audience.
2. Why is digital marketing important for real estate?
More people now conduct their searches and actual transactions for real estate on digital platforms. A realtor needs to create an efficient web marketing strategy if they want to connect with their target market. All corporate departments employ digital marketing to enhance business success.
3. What technology do real estate agents use?
Every agent needs a CRM (client relationship management) tool. It keeps tabs on your customers as they go through the buying or selling process, logs your lead sources so you can determine which marketing initiatives are working, and prompts you to follow up with old leads and previous customers so you can get their business again and get recommendations.
