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Digital marketing plans for real estate agents

Digital Marketing Plans for the Real Estate Professional

Digital marketing plans for real estate agents

For any real estate professional, it is important to work on a digital marketing plan that encompasses methods to generate predictable revenue.

If you are not an expert at digital marketing you need help from a professional who would set up a digital marketing strategy for your organization. In this short article, we see some essential features of digital marketing plans specifically for real estate professionals. 

Digital Marketing Plans and its Goals

If you are a real estate professional, you should have a marketing plan that you can execute regularly. It is not that you work the marketing plan when you do not have any deals to work on. Setting objectives for your digital marketing plan is the starting point of any digital marketing strategy.

 A sound and well-researched digital marketing plan that has been set in place are very good in this aspect as the work involved would take only a few minutes every week. The goal of your digital marketing plan should be such that they create predictable revenues for your organization.

The objectives drive more leads and build audience engagement with your brand. You should identify your KPIs and set your clear outcome goal. Then your strategy becomes clear and measurable.

Market your real estate business

Why you should market your real estate business digitally

There are some clear reasons why conventional real estate marketing would bring you fewer positive results. This has been because many things have changed in the world today. More than 60% of the world’s population uses the Internet today. And they want to buy or sell real estate online. Therefore, it makes sense to digitize your real estate business.

Moreover, digital marketing is cheaper when compared to traditional marketing methods. And the audience reach can be wider, much beyond the local populace. Marking your presence on social media platforms can only do you good. It also makes for easy communication as it is easy for buyers to reach out to you via your website or your social media handles.


Moreover, these points may also be kept in mind:

  • More than 100% lead growth is attributed to small businesses having blogs on their websites than those without
  • Lead growth is three times more and conversion is 6 times when content marketing is used than when using traditional marketing

What real estate content you should post

According to marketing gurus, it is a good idea to target sellers and old clients for 3 weeks a month. The remaining 1 week can be used to target new buyers and post new listings. You can also post seller-related content to your buyer groups. This is not wrong because many buyers need to sell before they buy. This approach qualified them anyway and makes it easier for you to group them.  

You can use information from Google to post the relevant information preceding holidays to leverage the maximum advantage out of your listings. This will help your event- or holiday-based marketing efforts if any.

How SayOne Digital Can Help

At SayOne Digital, we can help you establish your presence in the digital space. Starting from creating user-friendly and relevant websites, our professional digital marketing teams will help you implement strategies such as SEO, PPC, and content marketing that will keep you way ahead of your competitors. 




  1. Is digital marketing good for real estate?

Through targeted efforts and follow-up tactics, a solid digital marketing strategy makes sure that realtors can generate leads, build a trustworthy database of clients who know and trust them, and eventually improve sales. The digital platform is a complete bundle for online marketing and advertising.


  2. Does digital real estate make money?

In actuality, there are people that work full-time purchasing and selling websites and domain names. Million dollar domain name sales are not uncommon, and expensive website purchases are also common. Yes, you can also profit from investing in digital real estate.


  3. Is Google ads good for real estate?

The good news is that, providing the campaigns are set up properly, Google Ads is one of the few platforms that can target a qualified real estate buyer precisely. So let’s begin with a strategy for PPC campaign optimization for your real estate company.

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