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Future of the Hotel Industry – Impact of Voice Search

Future of the Hotel Industry – Impact of Voice Search

How many of us use voice search to get details about the best hotels and the cheapest flights on Google? The nature of queries is seeing new changes since the advent of Amazon’s Alexa, Apple’s Siri, Google’s Assistant, and Microsoft’s Cortana. More people have now started asking their queries rather than typing them out. Voice search is gaining prominence, albeit slowly, and is likely to be helpful for the hotel industry in many ways.

Voice Search and Its Impact

The volume of voice search is just about growing in size while the technology is improving by the day. According to Google, the overall use of voice assistants has gone up by 40% in the last year, and 20% of all its mobile queries are voice-activated.

Travel agents functioning online have observed that voice search will likely play a dominant role in travel bookings which will ultimately influence the way accommodation bookings are going to be done by consumers, impacting the performance of the hotel industry.

In this article, we attempt to detail how the different challenges that the hotel industry currently faces can be met by partnering with digital marketing agencies that provide quality SEO and voice optimization services.

#1: Improving the marketing strategy for the hotel industry

According to statistics, approximately 32% of consumers prefer voice search instead of typing in a query. That is, they are going to speak out their queries instead of typing them in. If your hotel does not figure in the voice search or listings, you are going to be left behind. This is to say that ineffective marketing strategies can kill your business.

It is not a secret anymore that professional and engaging website content is the key to marketing your website. If relevant hotel data is missing or does not appear in the search results, your hotel can be out of the race even before it begins.

Therefore, to be found at the top on search results pages, you need to implement effective SEO and voice search optimization strategies.

#2: Staying ahead of the competition

Intense competition among individual hotels, hotel chains, online aggregators, and price comparison websites makes it a challenging task for businesses in the hospitality sector to succeed.

The latest reports indicate a few startling but promising facts as regards voice-based searches. Voice-based commerce is expected to hit the $40 billion mark by 2022. Furthermore, voice search is already used by 55% of millennials. These statistics clearly indicate that the popularity of voice search is on the rise.

The need of the hour, therefore, is the implementation of a great strategy that combines both voice search optimization techniques and effective SEO to help you stay ahead of your competitors.

#3: Acquiring New Bookings/Customers

Building a great-looking website for your business is just one part of the equation. You need an effective strategy to scale up your hotel business by leveraging the power of digital marketing. You need to ensure that more users visit your website if your goal is to acquire new customers.

SEO is one of the proven strategies that drive organic traffic to your website and this, in turn, results in you getting new customers/bookings. However, it is also important to include voice search optimization as part of your SEO strategy. This is because voice search has started impacting SEO rankings in a big way and Google is assigning more emphasis on voice search optimization.

In the hotel industry, businesses have just started to appreciate the importance of optimizing their sites for voice search. You will have a head start if you choose to do it now.

#4: Improving customer loyalty

Customer retention is one of the major challenges faced by hotels. Rapidly changing guest preferences, expectations, and behaviors contribute a great deal to worsening the situation. Most people prefer to make hotel reservations right from their smartphones. If they find that your website is not mobile-friendly or responsive and making reservations is not simple and easy, they will never come back for more.

Hotels that strive to improve their online visibility and deliver memorable experiences through excellent amenities, personal touches, and great customer service are often rewarded with repeat business.

SEO and voice search optimization help you to get your website listed on the first page in search engine listings. As you achieve this goal, you must focus on improving visitors’ experience on your site to ensure customer loyalty.

#5: Maintaining Your Hotel’s Reputation Online

Your hotel’s brand image is impacted by the content you produce and the same generated through customer engagement, reactions, responses, etc. A few aspects that affect your hotel’s online reputation include negative reviews, social media reactions/responses, poor digital marketing campaigns, and security breaches. Further studies have shown that 49 percent of users will not look at your business if you don’t have at least a four-star review rating. Besides, 85 percent of users trust online reviews, and 65 percent trust the search engines when researching hotels.

As such, reputation management has emerged as one of the most important SEO strategies for beating the competition and enhancing sales. However, SEO, as applicable for reputation management, is different from traditional SEO. For reputation management, branded keywords are used and it includes mentions of your business, top executives, and products/services you offer. Voice search optimization will also be helpful in this regard given its growing popularity.

SayOne Digital

As the leading digital marketing agency in India, SayOne Digital focuses its efforts on growing your hospitality business through SEO and voice search optimization services. Whether it is about increasing the top line of your business, improving website traffic and conversions, or implementing SEO and voice search optimization, our professional team can help you achieve your goals quickly.

Digital marketing experts at SayOne have the experience to support you in overcoming all the problems listed above that are preventing you from growing your business. We will provide our services for FREE for the first 30 days to give you a feel of the possibilities. If you are satisfied with the results, we will sign an agreement with you, laying out clear-cut targets. We offer our services at highly competitive rates (one-tenth of the rates charged by our competitors). Besides, we are committed to submitting customized reports on a weekly or monthly basis to keep you updated on the progress of the implementation of SEO and voice search optimization strategies and outcomes.



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Senior Business Analyst

4 - 6

No of positions : 2

Kochi (Remote during the Pandemic)


Primary responsibility of Senior Business Analyst provides strategic business analysis services to business partners. The focus of this position is to work closely with the business units to gain an in-depth understanding of customer's business strategy, processes, services, road map and the context


Demonstrate up-to-date expertise in Information Systems and apply this to the development, execution and improvement of action plans by providing advice and guidance to others in the application of information and best practices

Support and align efforts to meet customer and business needs

Manage customer relationships and expectations by developing a communication process to keep others up-to-date on project result

Stay current with customer needs and strategies; utilizing formal and informal written communication methods (for example, emails, PowerPoint presentations, executive updates, task lists, updates) to communicate updates and findings; and facilitating project meetings and presentations to all types of diverse audiences (for example, senior management, Customers, technical staff)

Lead or participate in multiple projects by completing and updating project documentation; managing project scope; adjusting schedules when necessary; determining daily priorities; ensuring efficient and on-time delivery of project tasks and milestones; following proper escalation paths, and managing customer and supplier relationships

Provide leadership to team members and peers by collaborating with others; articulating ideas and viewpoints to senior management, peers and others; identifying and initiating projects; managing resources; driving the resolution of issues, and holding self and team accountable for results

Identify, create and facilitate process design changes by conducting business and systems process analysis and design at a complex level; focusing on quality improvement and data management; ensuring data is reliable and valid; developing process improvements or re-engineering and recommending elimination; integrating new systems and processes with existing ones; and partnering with internal and external customers to ensure systems provided meet the long-term business strategies

Provide and support the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes and new responsibilities

Provide project-level analysis – producing required project analysis documentation (business requirements, scope matrix, use cases, sequence diagrams, future state proposals, UAT plan)

Collaborate closely with developers to implement the requirements, provide necessary guidance to testers during the QA process

Elicit and clearly document business and systems requirements

Assess business process and system inefficiencies

Identify ways to increase adoption and customer satisfaction

Demonstrated fluency in business processes and process differentiation

Ability to analyze and synthesize business requirements, including recognizing patterns and conceptualizing processes

Assist with and test implementation for all payer and vendor relationships to ensure data transfer collection, quality and reporting relationships are working appropriately down to the market level to ensure market team member and provider experience is appropriate

Create and maintain issue logs, meeting minutes, meeting schedules, project summaries and updates.

Create and maintain project schedules by developing project plans and specifications, estimating time and resources, monitoring milestone completion, tracking all phases of the project lifecycle, providing timely reporting of issues that impact project progress, coordinating actions and resolving conflicts

Meet with project team regularly to review project deliverables and deadlines


MBA (Operations/Project Management/ Systems) and B.Tech graduates are preferred but not a constraint for the right candidate.

At least 4 to 6 years of experience as a business analyst in the IT Services industry.

Must have experience working on large scale projects as well as handling day-to-day operational requests from the business.

Strong project management, ability to successfully manage multiple tasks at any given point, strong relationship building skills & communication skills

Understanding of Indices, fundamentals and analytical data, returns level data etc.

Senior Business Analyst


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    Business Analyst

    0 - 2

    No of positions : 5

    Kochi (Remote during the Pandemic)


    A junior business analyst will be assisting senior analysts and other stakeholders in gathering, validating, and documenting various system information and needs.


    Create and design specifications as per client requirement after consulting with the sales and project management team.

    Liaise with senior analysts and project managers to document business processes effectively. 3. Ensure that various appropriate infrastructure elements, including documents, periodicals, manuals, policy documents, etc are kept up to date and are available

    Explaining technical jargon to non-technical/commercial teams

    Simplifying requirements, so they are easily understood across the whole team. 6. Outline requirement specifications with the use of standard templates for both used cases and detailed software. Prepare User stories, Use Case documents, flow chart and feature gathering . 7. Supervise requirements traceability information and record requirements status in the course of the project.

    Monitor changes to baseline requirements with the use of effective application of change control processes and tools.

    Make contributions in the development of Test Plans and Test Scripts, and also perform test execution as required.


    Have the ability to plan, organize, and structure work.

    Highly skilled in Excel, Word, and other word processing software programs. 3. Showcase good analytical and evaluative skills in tasks.

    Highly skilled in Excel, Word, and other word processing software programs.

    Showcase good analytical and evaluative skills in tasks

    Showcase good written and oral communication skills.

    Ability to multitask.


    Good presentation skills to convince the stakeholders

    Being proactive to achieve team goals and good leadership skills

    Have good interpersonal skills.

    Must possess strong customer service skills

    Excellent written and verbal communication

    Business Analyst


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              Looking For a SEO Intern or Fresher

              0 - 1 years

              No of positions : 5

              Kochi (Remote during the Pandemic)

              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
              • Designs, builds, and maintains our social media presence.
              • Measures and reports performance of all digital marketing campaigns and
                assesses against goals (ROI and KPIs).
              • Identifies trends and insights and optimizes spend and
                performance based on the insights.
              • Brainstorms new and creative growth strategies through digital marketing.
              • Plans, executes, and measures experiments and conversion tests.
              • Collaborates with internal teams to
                create landing pages and
                optimize user experience.
              • Utilizes strong analytical ability to
                evaluate end-to-end customer
                experience across multiple channels and customer touch points.
              • Identifies critical conversion points and drop off points and optimizes
                user funnels.
              • Evaluates emerging technologies.
              • Provides thought leadership and perspective for adoption where appropriate.

              Required Candidate profile
              • Good communication skills.
              • Should be able to work as an individual contributor with minimum guidance.
              • Able to work as a self-starter with autonomy.
              • Should Have a high sense of
                responsibility, be communicative, self-organized, and open-minded, participate in user functional requirement studies.

              Key Skills
              • Social MediaDigital MarketingSEM
              • Off Page Seo
              • Database Marketing
              • Marketing Campaigns
              • Display Advertising
              • SEO On-page Optimization

              Software Trainee


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