Social Media Marketing Plan for Real Estate Agents
As a real estate agent, it is important that you include social media marketing in your overall marketing strategy to reap real benefits.
Businesses of all types and sizes benefit from a presence on the social media platform. According to experts, social media networks help businesses generate targeted leads, especially for real estate agents. This is because:
- 77% of real estate agents use social media platforms in one way or the other
- According to nearly 50% of real estate businesses, social media platforms provide the highest quality leads when compared with other sources
- 99% of millennials start their search for homes online
This shows social media marketing needs to be a part of your overall real estate marketing strategy.
Social Media Marketing Plan for Facebook
Facebook is by far the most popular social network with as many as 2.5 billion people actively using the platform every month. Therefore, Facebook marketing should be an integral part of the marketing strategy of every real estate agent. The benefits of using social networks for real estate marketing include targeted advertising, cost-effectiveness, and increased brand awareness. Furthermore, the Facebook advertising campaign is measurable, it enables remarketing, and ads build engagement.
Facebook marketing starts with building a business page by using a professional profile picture and cover image and adding contact information. Apart from the fact that it is the place where your audience is hanging out. Facebook is ideal for real estate agents because of its in-built features. Facebook allows real estate agents to publish listing-related content and updates, book appointments, interact with customers, and curate feedback and reviews on a single platform. Furthermore, Facebook ads allow agents to directly target users and demographics who have evinced specific interest in buying their property.
Instagram Marketing Plan for Real Estate Agents
Instagram’s wide audience range and exceptionally high engagement rate make it an ideal platform for a real estate agent to market properties. Once you have created a business account, including a well-written bio, and incorporated action buttons, the most basic strategy you can implement is to list your current properties. Additionally, features like Instagram Stories and Highlights make it easy for real estate agents to provide personalized property. The Instagram Highlight feature allows you to present a collection of as many as 100 current/archived Stories.
Read our blog “DIGITAL MARKETING TECHNIQUES FOR REAL ESTATE INDUSTRY”.
Real Estate Agents and the Power of Video Marketing
The main reasons why real estate agents must employ a video marketing strategy are:
- It helps build trust and rapport with their audience by putting a face and personality to their real estate business. People prefer doing business with people and video is the next best option to face-to-face meetings.
- Videos help convey more information faster than property listing descriptions or slideshows. Furthermore, they help viewers can have a feel of the rooms, and property layout, and a better understanding of the neighborhood.
- Videos help real estate agents save both time and money. As they can be viewed several times and shared across many marketing channels and platforms. Besides, it improves their website’s rankings on Google.
- Call To Action (CTA) can be added to the videos, enabling the audience to connect with their business.
Marketing Techniques to be followed on LinkedIn
Social media is one of the most important marketing tools for real estate agents, and LinkedIn should be a part of their game plan. Unlike Facebook, Twitter, and Instagram, LinkedIn is designed to enable B2B connections. Crafting a perfect profile, creating relevant and targeted content, and maximizing engagement are surefire strategies that help agents stay connected with others in the industry. Build relationships, and increase their search engine optimization results to drive business.
LinkedIn may not be the appropriate place for spotting real estate customers. But it presents a fantastic platform to network with other agents and shows off their expertise in the field. All said and done, LinkedIn helps agents supplement their online presence.
Real estate marketing via social media networks involves many aspects as they help generate targeted leads. With so many people using social platforms on a daily basis, real estate agents that have a social media marketing strategy in place will grow faster compared to those that don’t have one.
How can SayOne Digital Assist You
SayOne Digital helps to build our real estate clients’ brands on social media. Our professionals use a data-driven marketing approach to research the audience, create appropriate content, and generate leads that convert to customer sales and increased revenues.
FAQs
1. What should a new real estate agent post on social media?
Sharing your market expertise is one of the most crucial things you can do as a real estate agent. Posting about current trends, recent sales, or market research reports might help you achieve this. When the market is changing or experiencing highs or lows, this is very crucial.
2. How do I target my real estate audience?
Examine the demographics of those who have actually purchased your properties to identify your target market. The most efficient way to find out what your clients want and what will appeal to them is frequently by establishing direct contact with them.
3. How do real estate agents get high end clients?
Real estate experts concur that maintaining an active and connected presence in your industry is the greatest approach to draw high-end clients. Maintain regular communication with other business owners and vendors. To promote yourself, go to business meetings and seminars.
