Real estate marketing strategies and social media
Social media, if handled correctly, is a great tool that real estate professionals can apply to forge a relationship with all their potential customers.
Today social media is the number one medium for realtors to grow their businesses. In this article, we are attempting to list out the best strategies there are and use social media to your advantage if you are a real estate professional. Let’s get going.
1. Create social media accounts
The first and foremost step is to have your social media handles in place. When setting up your social media accounts, ensure that you use those social media platforms that work for real estate. Not every platform works for every professional.
As a progressive real estate company, it is a good idea to spread yourself thin and try to make your presence felt on every social media platform that is available. You will have to experiment to find out which platforms are the best for you.
However, popular research and experience have it that Facebook and Instagram are the go-to platforms for the real estate industry.
2. Using the right hashtags
Real estate hashtags do the job of attracting more leads, building your brand, driving traffic, increasing CTRs, and engaging with potential clients.
Hashtags indicate that the content presented is related to a specific type. To find the best hashtags related to real estate, it is a good idea to visit social media sites and search for hashtags that relate to the real estate industry.
Links to the best posts and most recent ones using these hashtags will give you an idea as to how best you can engage an audience using them. Some points to remember when using hashtags:
- Keep in mind the hashtag limit or your post can look like spam.
- Vary your hashtags according to the post.
- Place hashtags along with the caption for better reach.
- Use only the related hashtags to your content.
- Keep pace with your competitors.
3. Answering Questions
All social media platforms are great spaces for answering questions that the audience may have about general topics and specifics. This can help you to develop a rapport and lead to a working relationship with the clients.
Answering questions on these platforms publicly make them instantaneously public and they are there for everyone to see. This will help qualified buyers to approach you with even more specific questions related to specific properties that are likely to be further down the sales funnel.
Read our blog “TOP REAL ESTATE MARKETING IDEAS FOR YOUR WEBSITE”.
4. Using social share buttons on property pages
As a real estate professional, you would like to drive more traffic to your pages. In short, you want more viewers to look at your property listings and pages.
Adding social share buttons to your property pages and listings is a great way to drive traffic to your website. These share buttons allow your website visitors to share your content with their social media connections.
Your property pages with the best listings would be the most shareable content as far as a real estate professional is concerned. Ensure there are great photos on the property pages before you place the social share buttons.
Use the social share buttons at places where there is no clutter and your visitors can spot and use them easily.
5. Running social ads
Real estate professionals can gain by running ads on social media platforms because most individuals with smartphones spend a sizeable portion of their time on social media. One reason why realtors can benefit is that you can achieve a detailed level of targeting if you use Facebook ads. We can target by income, zip code, age group, and other factors.
We can also use videos that will bring your properties to life. You can use carousel ads for multiple properties. You can spend on ads during peak viewing times and you can be very transparent. There are many more advantages and these are just some of them.
6. Use Pinterest Boards
It is a good idea for real estate professionals to look to Pinterest if they want to maximize their leads. The goals of other social media apply to Pinterest also. You can increase brand awareness via Pinterest, drive traffic, and increase the number of leads.
Using Pinterest to create boards for each one of your properties is a good idea. You can further categorize them as ‘available’ and ‘sold’ units. The only point to remember is that you should organize it logically for the sake of your audience. Posts are kept for longer on Pinterest, it is visual, and you can use pins for easy website access.
Conclusion
Real estate digital marketing efforts by using social media platforms have yielded good results for the real estate professionals who post them.
How SayOne Digital can help
At SayOne Digital, our professionals strive to learn the buying behavior of our client’s audience deeply to craft the best-paid search marketing strategies. As a result, we can turn our client’s business content into one that creates an impact on its audience.
FAQs
1. Why is social media marketing important for real estate?
When compared to print, social media marketing for real estate brokers offers numerous advantages. Reaching a more targeted population of clients with strong intent will improve your return on investment in marketing and increase the strength of your brand.
2. Which platform is best for real estate marketing?
Because of this, Facebook is a clear winner as your primary social media marketing platform for real estate. In addition to the many ways to generate organic leads through groups and pages, paid advertising is also simple to utilise and can be tailored to extremely niche populations.
3. Which social media is most effective for marketing?
For many marketers, Facebook continues to be the most significant social media network. Facebook is the most widely used social network in the world, with around 2.9 billion users who are active on the platform. Because of this, the market leader continues to be the most significant social media platform for marketers on both the B2B and B2C ends of the spectrum.
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