Digital Hotel Marketing Strategy and why it is Important
People rely on the Internet for everything. The hotel marketing strategy that you employ on the Internet will make or break your hospitality business. SEO plays a big part in this effort. In this blog, we will discuss how you can implement a few SEO digital marketing strategies that will help your hotel get more visibility, a higher number of bookings, and a brand name in the market.
In today’s times, most users search for hotels and book them online. With a good digital hotel marketing strategy in place, you can have more advantages: build a good online reputation, increase the number of new clients, build your brand visibility, stay ahead of market competition, and improve customer loyalty, among others. Let us see how implementing these 7 changes will bring about a big difference in your hotel marketing strategy.
1. Increase brand visibility
Many hotels lose out on the race simply because they are not visible to potential online customers. Adding your property details to Google My Business improves visibility. This is much like getting an e-card printed for your business. Also, it is vital for every hotelier to know that listing on Google My Business is free.
Registering involves providing details such as the hotel’s name, its start category, facilities, location and other details. However, there is use only if the details are accurate and consistent over different social media accounts.
If you partner with a reputed digital marketing service agency that provides SEO and voice optimization services, they will help you register and also create optimized content for your website so that it appears at the top of SERP and voice-optimized search listings, improving its visibility.
Another important point is to request for local SEO implementation. This would help to improve the visibility of your business in local search listings. Local SEO would focus on your hotel name when a query such as ‘hotels near me’ is typed in or asked of Google.
2. Have good website content
It is important to have a website that is good on many counts. From high page loading speeds, to slick photographs of the property, everything matters. Moreover, partner with a website creator who makes responsive websites. It is estimated that mobile-friendly websites are the ones that tick with users. Any friction on a mobile hotel booking website can lead the user to move to a more mobile-friendly hotel website.
Content is still king. An SEO-optimized website is what drives more traffic to your hotel. Strengthening your online presence via SEO is the only solution for that.
Pick a reputed digital marketing agency that will optimize your written content as per SEO guidelines. They would also help to include voice optimization, as most users ask questions to Google while searching for information.
3. Strive to stay ahead of the competition
If your current hotel marketing strategy is keeping your hotel in the dark, it is time you got ahead in the competition. You may have not opted for an SEO optimized website. This would have considerably reduced the visibility of your hotel website. A website that is not SEO and voice search optimized will lose new leads and traffic.
Very few hoteliers are now opting for local SEO. It is important not to lose the clients nearby for the ones that are far off. This will keep you lagging in the competitive race. Other points that you may have to take care of are how to get your customers to come back to you and how to maintain a good online reputation.
For the best results, it is important to contact an expert SEO agency that will advise you and help you implement the above strategies to lead the competition in the market.
4. Customer Loyalty
New customer acquisition is more expensive than retaining the old ones. Becoming competitive in the local and foreign markets is also accompanied by huge costs. Therefore, it is a good idea to put together a hotel marketing strategy with SEO to achieve both long-term and short-term customer retention goals.
SEO can deliver bookings that are free of commissions when travelers visit the website from Google. This will improve customer loyalty. A hassle-free mobile experience can help you keep your customers.
To hold on to your customers, you will have to:
- Develop content that is both keyword-and voice-optimized
- Improve the overall readability of your website content
- Make unique (keyword-based) title tags
- Keyword-optimized headings and subheadings
- Improve navigation and indexing
- Evaluate and increase your page load speed (keep bounce rates low)
Partnering with an experienced digital marketing agency will help you improve customer retention rates.
Read our blog”Problems Faced By The Hotel Industry And How To Fix It”
5. Manage Online Reputation
Presence on social media such as Facebook, Instagram, and YouTube is a necessary part of a hotel’s marketing strategy. However, this also means that you have to maintain positive information about your brand on your pages.
If you are not currently working to improve the quality of brand-related content that is doing the rounds on social media, it may happen that you will fall short in addressing the needs of your customers or getting rid of shortcomings.
In this context, social listening is an important activity that you must perform regularly: that is, monitoring the social media for mentions about your brands and the sentiments they convey.
Handing over the reputation management to a reputed SEO agency will ensure that they will manage the quality brand-related content in such a manner that it is positive and contains content rich in information and is valuable for the user.
6. Blogging it Right with Supportive SEO
Blogging through hotel sites will help you gain like-minded visitors and is a sure-fire way to generate fresh traffic and leads. People may read your blogs to gain deeper insight about specific topics and are likely to dig deeper for similar facilities in your hotels. This would not happen if your site did not offer blogs on original topics.
Blogs can be written to guide visitors with engaging local information. This is best made possible through local SEO. You can tie up with a digital marketing agency that will SEO-optimize and voice optimize your blogs for local SEO. This will improve your organic traffic considerably.
7. Enhance an ineffective hotel marketing strategy
No matter how beautifully your hotel website has been designed, it does not bring you much if it is not marketed properly online. A majority of marketers are of the belief that online marketing strategies for hotels are currently poor or just fair.
Marketers have also realized the fact that leveraging SEO data can help to improve an otherwise ineffective marketing strategy.
When you partner with a reputed digital marketing agency, they can leverage SEO and give a boost to your content marketing efforts. By creating insightful content and leveraging search data, you can have an edge over your competitors.
Read our blog “Why SEO Is The Next Big Thing In The Hotel Industry”
SayOne Digital
As a leading digital marketing agency, we at SayOne Digital have a team of SEO experts specializing in implementing strategies that help businesses in the hospitality industry overcome the problems mentioned above. With a clear understanding of Google’s “PageRank” algorithm, we will help you enhance your brand’s presence at the top of SERPs through our SEO services.
For a quick insight into hotel SEO strategies, please read our eBook: 10 ways to find the best SEO agency for your hotel business.
For one month, we offer SEO services at no cost. If satisfied, we will continue to implement our SEO and voice optimization strategies to ensure the best results and experience for you at one-tenth of the cost charged by competitors.
We provide you with customized reports on a weekly/monthly basis and set clear-cut targets so that you achieve the desired results faster.
FAQs
1. Why is it important to have digital marketing strategies for your hotel?
Hoteliers can maximise their efforts and increase direct bookings with hotel digital marketing or hotel online marketing strategies. These cross-channel advertising strategies are created to connect with potential hotel guests through targeted, persuading messaging across paid search, display, and social media.
2. What is a digital marketing strategy and why it is important?
Using online resources to connect with the target audience is how experts define digital marketing strategy. One of the pillars of a digital marketing strategy is figuring out where, why, and how a business produces money. It aids in creating a marketing strategy that complements both customer needs and business objectives.
3. Why marketing strategy is important in hospitality industry?
Being distinctive and appealing to a wide range of consumers is essential for success in a market that is intensely competitive. The secret to accomplishing this is through increasing brand awareness through marketing, which will encourage repeat business and draw in new visitors from all over the nation or perhaps the world.
