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Little Changes that Will Make a Big Difference in Your Hotel Marketing Strategy 2022

Little Changes that Will Make a Big Difference in Your Hotel Marketing Strategy 2022


Your Hotel Marketing Strategy 2022

People rely on the Internet for everything. The hotel marketing strategy that you employ on the Internet will make or break your hospitality business. SEO plays a big part in this effort. In this blog, we will discuss how you can implement a few SEO digital marketing strategies that will help your hotel get more visibility, a higher number of bookings, and a brand name in the market.

Why is a digital hotel marketing strategy important

In today’s times, most users search for hotels and book them online. With a good digital hotel marketing strategy in place, you can have more advantages: build a good online reputation, increase the number of new clients, build your brand visibility, stay ahead of market competition, and improve customer loyalty, among others. Let us see how implementing these 7 changes will bring about a big difference in your hotel marketing strategy.

# 1:

Increase brand visibility


Many hotels lose out on the race simply because they are not visible to potential online customers. Adding your property details to Google My Business improves visibility. This is much like getting an e-card printed for your business. Also, it is vital for every hotelier to know that listing on Google My Business is free.

Registering involves providing details such as the hotel’s name, its start category, facilities, location and other details. However, there is use only if the details are accurate and consistent over different social media accounts.

If you partner with a reputed digital marketing service agency that provides SEO and voice optimization services, they will help you register and also create optimized content for your website so that it appears at the top of SERP and voice-optimized search listings, improving its visibility.

Another important point is to request for local SEO implementation. This would help to improve the visibility of your business in local search listings. Local SEO would focus on your hotel name when a query such as ‘hotels near me’ is typed in or asked of Google.

# 2:

Have good website content


It is important to have a website that is good on many counts. From high page loading speeds, to slick photographs of the property, everything matters. Moreover, partner with a website creator who makes responsive websites. It is estimated that mobile-friendly websites are the ones that tick with users. Any friction on a mobile hotel booking website can lead the user to move to a more mobile-friendly hotel website.

Content is still king. An SEO-optimized website is what drives more traffic to your hotel. Strengthening your online presence via SEO is the only solution for that.

Pick a reputed digital marketing agency that will optimize your written content as per SEO guidelines. They would also help to include voice optimization, as most users ask questions to Google while searching for information.

# 3:

Strive to stay ahead of the competition


If your current hotel marketing strategy is keeping your hotel in the dark, it is time you got ahead in the competition. You may have not opted for an SEO optimized website. This would have considerably reduced the visibility of your hotel website. A website that is not SEO and voice search optimized will lose new leads and traffic.

Very few hoteliers are now opting for local SEO. It is important not to lose the clients nearby for the ones that are far off. This will keep you lagging in the competitive race. Other points that you may have to take care of are how to get your customers to come back to you and how to maintain a good online reputation.

For the best results, it is important to contact an expert SEO agency that will advise you and help you implement the above strategies to lead the competition in the market.

# 4:

Customer Loyalty

New customer acquisition is more expensive than retaining the old ones. Becoming competitive in the local and foreign markets is also accompanied by huge costs. Therefore, it is a good idea to put together a hotel marketing strategy with SEO to achieve both long-term and short-term customer retention goals.

SEO can deliver bookings that are free of commissions when travellers visit the website from Google. This will improve customer loyalty. A hassle-free mobile experience can help you keep your customers.

To hold on to your customers, you will have to:

  • Develop content that is both keyword-and voice-optimized
  • Improve the overall readability of your website content
  • Make unique (keyword-based) title tags
  • Keyword-optimized headings and subheadings
  • Improve navigation and indexing
  • Evaluate and increase your page load speed (keep bounce rates low)

Partnering with an experienced digital marketing agency will help you improve customer retention rates.

# 5:

Manage Online Reputation


Presence on social media such as Facebook, Instagram, and YouTube is a necessary part of a hotel’s marketing strategy. However, this also means that you have to maintain positive information about your brand on your pages.

If you are not currently working to improve the quality of brand-related content that is doing the rounds on social media, it may happen that you will fall short in addressing the needs of your customers or getting rid of shortcomings.

In this context, social listening is an important activity that you must perform regularly: that is, monitoring the social media for mentions about your brands and the sentiments they convey.

Handing over the reputation management to a reputed SEO agency will ensure that they will manage the quality brand-related content in such a manner that it is positive and contains content rich in information and is valuable for the user.

# 6:

Blogging it Right with Supportive SEO


Blogging through hotel sites will help you gain like-minded visitors and is a sure-fire way to generate fresh traffic and leads. People may read your blogs to gain deeper insight about specific topics and are likely to dig deeper for similar facilities in your hotels. This would not happen if your site did not offer blogs on original topics.

Blogs can be written to guide visitors with engaging local information. This is best made possible through local SEO. You can tie up with a digital marketing agency that will SEO-optimize and voice optimize your blogs for local SEO. This will improve your organic traffic considerably.

# 7:

Enhance an ineffective hotel marketing strategy


No matter how beautifully your hotel website has been designed, it does not bring you much if it is not marketed properly online. A majority of marketers are of the belief that online marketing strategies for hotels are currently poor or just fair.

Marketers have also realized the fact that leveraging SEO data can help to improve an otherwise ineffective marketing strategy.

When you partner with a reputed digital marketing agency, they can leverage SEO and give a boost to your content marketing efforts.  By creating insightful content and leveraging search data, you can have an edge over your competitors.

SayOne Digital

As a leading digital marketing agency, we at SayOne Digital have a team of SEO experts specializing in implementing strategies that help businesses in the hospitality industry overcome the problems mentioned above. With a clear understanding of Google’s “PageRank” algorithm, we will help you enhance your brand’s presence at the top of SERPs through our SEO services.

For a quick insight into hotel SEO strategies, please read our eBook: 10 ways to find the best SEO agency for your hotel business.

For one month, we offer SEO services at no cost.If satisfied, we will continue to implement our SEO and voice optimization strategies to ensure the best results and experience for you at one-tenth of the cost charged by competitors.

We provide you with customized reports on a weekly/monthly basis and set clear-cut targets so that you achieve the desired results faster.

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Senior Business Analyst

4 - 6

No of positions : 2

Kochi (Remote during the Pandemic)


Primary responsibility of Senior Business Analyst provides strategic business analysis services to business partners. The focus of this position is to work closely with the business units to gain an in-depth understanding of customer's business strategy, processes, services, road map and the context


Demonstrate up-to-date expertise in Information Systems and apply this to the development, execution and improvement of action plans by providing advice and guidance to others in the application of information and best practices

Support and align efforts to meet customer and business needs

Manage customer relationships and expectations by developing a communication process to keep others up-to-date on project result

Stay current with customer needs and strategies; utilizing formal and informal written communication methods (for example, emails, PowerPoint presentations, executive updates, task lists, updates) to communicate updates and findings; and facilitating project meetings and presentations to all types of diverse audiences (for example, senior management, Customers, technical staff)

Lead or participate in multiple projects by completing and updating project documentation; managing project scope; adjusting schedules when necessary; determining daily priorities; ensuring efficient and on-time delivery of project tasks and milestones; following proper escalation paths, and managing customer and supplier relationships

Provide leadership to team members and peers by collaborating with others; articulating ideas and viewpoints to senior management, peers and others; identifying and initiating projects; managing resources; driving the resolution of issues, and holding self and team accountable for results

Identify, create and facilitate process design changes by conducting business and systems process analysis and design at a complex level; focusing on quality improvement and data management; ensuring data is reliable and valid; developing process improvements or re-engineering and recommending elimination; integrating new systems and processes with existing ones; and partnering with internal and external customers to ensure systems provided meet the long-term business strategies

Provide and support the implementation of business solutions by building relationships and partnerships with key stakeholders; identifying business needs; determining and carrying out necessary processes and practices; monitoring progress and results; recognizing and capitalizing on improvement opportunities; and adapting to competing demands, organizational changes and new responsibilities

Provide project-level analysis – producing required project analysis documentation (business requirements, scope matrix, use cases, sequence diagrams, future state proposals, UAT plan)

Collaborate closely with developers to implement the requirements, provide necessary guidance to testers during the QA process

Elicit and clearly document business and systems requirements

Assess business process and system inefficiencies

Identify ways to increase adoption and customer satisfaction

Demonstrated fluency in business processes and process differentiation

Ability to analyze and synthesize business requirements, including recognizing patterns and conceptualizing processes

Assist with and test implementation for all payer and vendor relationships to ensure data transfer collection, quality and reporting relationships are working appropriately down to the market level to ensure market team member and provider experience is appropriate

Create and maintain issue logs, meeting minutes, meeting schedules, project summaries and updates.

Create and maintain project schedules by developing project plans and specifications, estimating time and resources, monitoring milestone completion, tracking all phases of the project lifecycle, providing timely reporting of issues that impact project progress, coordinating actions and resolving conflicts

Meet with project team regularly to review project deliverables and deadlines


MBA (Operations/Project Management/ Systems) and B.Tech graduates are preferred but not a constraint for the right candidate.

At least 4 to 6 years of experience as a business analyst in the IT Services industry.

Must have experience working on large scale projects as well as handling day-to-day operational requests from the business.

Strong project management, ability to successfully manage multiple tasks at any given point, strong relationship building skills & communication skills

Understanding of Indices, fundamentals and analytical data, returns level data etc.

Senior Business Analyst


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    Business Analyst

    0 - 2

    No of positions : 5

    Kochi (Remote during the Pandemic)


    A junior business analyst will be assisting senior analysts and other stakeholders in gathering, validating, and documenting various system information and needs.


    Create and design specifications as per client requirement after consulting with the sales and project management team.

    Liaise with senior analysts and project managers to document business processes effectively. 3. Ensure that various appropriate infrastructure elements, including documents, periodicals, manuals, policy documents, etc are kept up to date and are available

    Explaining technical jargon to non-technical/commercial teams

    Simplifying requirements, so they are easily understood across the whole team. 6. Outline requirement specifications with the use of standard templates for both used cases and detailed software. Prepare User stories, Use Case documents, flow chart and feature gathering . 7. Supervise requirements traceability information and record requirements status in the course of the project.

    Monitor changes to baseline requirements with the use of effective application of change control processes and tools.

    Make contributions in the development of Test Plans and Test Scripts, and also perform test execution as required.


    Have the ability to plan, organize, and structure work.

    Highly skilled in Excel, Word, and other word processing software programs. 3. Showcase good analytical and evaluative skills in tasks.

    Highly skilled in Excel, Word, and other word processing software programs.

    Showcase good analytical and evaluative skills in tasks

    Showcase good written and oral communication skills.

    Ability to multitask.


    Good presentation skills to convince the stakeholders

    Being proactive to achieve team goals and good leadership skills

    Have good interpersonal skills.

    Must possess strong customer service skills

    Excellent written and verbal communication

    Business Analyst


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              Looking For a SEO Intern or Fresher

              0 - 1 years

              No of positions : 5

              Kochi (Remote during the Pandemic)

              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
              • Designs, builds, and maintains our social media presence.
              • Measures and reports performance of all digital marketing campaigns and
                assesses against goals (ROI and KPIs).
              • Identifies trends and insights and optimizes spend and
                performance based on the insights.
              • Brainstorms new and creative growth strategies through digital marketing.
              • Plans, executes, and measures experiments and conversion tests.
              • Collaborates with internal teams to
                create landing pages and
                optimize user experience.
              • Utilizes strong analytical ability to
                evaluate end-to-end customer
                experience across multiple channels and customer touch points.
              • Identifies critical conversion points and drop off points and optimizes
                user funnels.
              • Evaluates emerging technologies.
              • Provides thought leadership and perspective for adoption where appropriate.

              Required Candidate profile
              • Good communication skills.
              • Should be able to work as an individual contributor with minimum guidance.
              • Able to work as a self-starter with autonomy.
              • Should Have a high sense of
                responsibility, be communicative, self-organized, and open-minded, participate in user functional requirement studies.

              Key Skills
              • Social MediaDigital MarketingSEM
              • Off Page Seo
              • Database Marketing
              • Marketing Campaigns
              • Display Advertising
              • SEO On-page Optimization

              Software Trainee


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