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Digital Marketing for Real Estate Agents

How to Attract More Clients with Local Digital Marketing for Realtors

Digital Marketing for Real Estate Agents

The best way for real estate agents and businesses to drive more potential clients to their websites is to comprehend the value of local digital marketing methods and implement them across different platforms.

Most small- and medium-sized real estate businesses tend to copy the digital marketing processes followed by larger real estate businesses, which implement more national-level campaigns. Actually, small- and medium-sized real estate businesses should focus more on local SEO in order to increase their revenues, profits, and ROIs.

Local SEO is a process that realtors can also use to focus on clients within a specified distance of the location of their business. This is ideal for not only real estate agents but also small-to-medium real estate businesses, as it enables them to focus their efforts on a specific area and improve customer engagement as well as loyalty.

If you are a real estate agent or a small- to medium-sized real estate business owner, you need to employ a blend of owned, earned, and paid media marketing strategies to achieve success. In this guide, we will discuss in detail how you can grow your business.

Owned Media

They refer to web properties that you own and can control, such as brand identity, websites, blogs, social media channels, webinars, email marketing, virtual web series, etc. To attract the local community:

  • Create relatable content
  • Use specific SEO keywords in your content
  • Team up with another local business
  • Go local on social platforms

Earned Media

They refer to publicity not generated by your business but earned organically via customers (word of mouth), bloggers (product reviews), social media fans (tweets, reviews, influencer recommendations), journalists (TV news; articles in newspapers, trade publications), etc. To earn more leads for your real estate business:

  • Create content that is worth sharing
  • Interact with those who follow you on social media
  • Connect with journalists and influencers
  • Develop thought leadership
  • Keep your clients happy
  • Seek reviews from your customers
  • Take part in relevant local festivals and events
  • Go physical (integrate physical and digital marketing efforts)

Paid Media

They refer to marketing efforts involving ad placements, including print ads, branded content, social media ads, radio ads, video ads, retargeting, PPC advertising, and business listings.

Read our blog “Top Platforms For Placing Effective And Creative Real Estate Ads”

Why You Need to Focus on Local Digital Marketing

The digital landscape has gone through a sea change. As it evolves, businesses are focusing more on local digital marketing. Major reasons for the shift include:

  • Implementation of digital marketing strategies helps you cut down on your expenses. This is because the overhead expenses involved are less compared to traditional marketing. As you can avoid investments in expensive tools, equipment, and human resources.
  • The increase in competition is also driving businesses to adopt cheaper means of marketing. Local digital marketing is by far the most competitive traffic source for real estate agents and small- and medium-sized businesses.
  • One of the other major advantages of implementing local SEO is that you will have more people coming to your website. Besides, those visiting your site are likely to be those interested in buying a property in the neighborhood. This means more leads and conversions.
  • When you optimize your real estate website for local keywords, your business will be more visible to the right local buyers. Increased visibility on search engines attracts more targeted visitors to your website.


A few aspects you have to keep in mind to derive maximum benefits from local digital marketing are:

  • Let your audience know that you are a local business
  • Update the Google My Business account of your business
  • Include targeted local keywords in the content
  • Engage with local brands
  • Focus on user behaviour

How to Build a Successful Real Estate Marketing Plan

As a real estate agent or the owner of a small-to-medium-sized real estate business. You need a clear marketing plan to bridge the gap between you and prospective property buyers in the neighborhood where you have properties for sale. It is also crucial for growing your business. Having said that, here are the steps involved in building a successful real estate marketing plan:

  • Define your target audience (age, gender, education, location, income, family size, hobbies and interests, etc.)
  • Set your goals and objectives based on your unique selling proposition that distinguishes your real estate business from that of your competitors
  • Analyze competitors’ businesses to work out a clear marketing plan for your real estate business
  • Decide on the distribution channels you want to focus on to reach out to your target audience (website, email marketing, social media, advertising, etc.)
  • Draw out a clear marketing budget to organize your spending
  • Set out achievement milestones and deadlines to achieve your goals
  • Review and analyze your performance periodically to enable effective course correction

A concerted local digital marketing effort is essential to attract more clients to your real estate business. Furthermore, it is important to work closely with a reliable real estate digital marketing company to derive maximum benefits.

Read our blog “5 Digital Marketing Trends In Real Estate”

How SayOne Digital Can Help

SayOne is one of the most reliable digital marketing agencies in India, and the company specializes in implementing effective strategies for real estate agents and businesses of all sizes. Expert digital marketing professionals at SayOne Digital will work closely with you and guide you through each step of the marketing process.

3. What are the best marketing platforms for real estate?
  There are several strategies to advertise your real estate company. You can also develop material for social media platforms like Facebook and Instagram, which are the most widely used in the real estate industry. With platforms like Nextdoor that let you advertise your services in smaller neighbourhoods, you can also go hyperlocal. To generate more interest and acquire better leads, you might advertise your properties on bigger markets like Zillow. In a perfect world, you would blend them all.

Contact Us Now for Any Kind Digital Marketing Services

Search Engine Optimization

Content Marketing

Paid Search Marketing

Social media Marketing


Also Read:


How Does Digital Marketing Aid The Retail Business

How To Promote Your Real Estate Business Through Digital Marketing?

Does PPC Work For The Real Estate Business?

Transformation Of The Real Estate Industry By Digital Marketing

What Are The Different Ways To Get More Leads With Real Estate Social Media Marketing

Top Platforms For Placing Effective And Creative Real Estate Ads

Inbound Marketing Strategy For Commercial Real Estate Businesses

Advertising Options For Real Estate Agents

Impact Of Digital Marketing On Real Estate

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