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5 Real Estate Digital Marketing Trends

5 Digital Marketing Trends in Real Estate

5 Real Estate Digital Marketing Trends

Following the most recent trends is essential for getting the most results from your real estate digital marketing efforts.

As the owner of a real estate website, you must be ready to adopt new technologies and use various digital communication channels. This will help you connect with your audience irrespective of where they are. However, it is also important that you adopt the latest trends in real estate digital marketing in order to effectively sell your properties to them. This can be a challenging task, especially if you are busy with many aspects related to your core business. Though it is not compulsory to follow all the trends, you must employ a few to derive maximum benefits. The top five real estate digital marketing trends that can help you quickly grow your business are:

    1. Ensuring that you have a high-performing website

For most people, especially the younger generation, the Internet is the first go-to place when looking to buy properties. As such, it is very important that you have an optimized and visually pleasing website. If you need to invest in order to improve the performance of your website, you should not hesitate to do so. Some ways a website adds value to your digital marketing efforts are:

  • Increases awareness of your brand and communicates your message to your audience
  • Enables you to provide helpful content and capture quality leads
  • Helps you provide property listings and achieve better conversion ratios
  • Allows you to host feedback and comments from your audience
  • Enables local SEO and makes it easier for prospects in your neighbourhood to find you quickly

    2. Using a chatbot

This AI-backed and message-based marketing channel can be easily integrated with social platforms used by your audience. Chatbots are gaining traction among real estate marketers as they are easy to use and more effective because of their high open rate. According to experts, chatbots are more effective than email marketing.

Read our blog “Impact Of Digital Marketing On Real Estate”

    3. Employing blockchain technology

With the increased possibility of paying with cryptocurrencies, it is important to offer the option to pay in digital currencies to your audience. The use of blockchain technology ensures transparency and security when transferring money, title deeds, and physical assets when buying and selling homes. In addition to participating in the transformation of the real estate industry, this trend helps you to enjoy a competitive advantage in the real estate market.

    4. Offering virtual tours

These days, people tend to use their smartphones when looking for anything and everything online. You can make use of this opportunity to meet your audience at their place and make their home searching experience better by offering virtual tours. The benefits of using virtual tours are:

  • A realistic view of the property for your audience
  • A better idea of what your property offers
  • Improvements to your online presence and search engine visibility
  • Highly cost-effective
  • Easy to embed on your website and share on social networks
  • An increase in conversions


    5. Becoming a key influencer in your niche

When it comes to becoming an influencer in your niche, two misconceptions that can hold you back are:

  • Only people with authority can become influencers
  • Someone with a huge following has to be paid to promote your business

This is not at all true. You know several things that people are looking to learn about. If you provide value by way of your insights, they are more likely to consider you as the real estate professional they want to consult.

A few ways in which you can get started are:

  • Post a blog and discuss the latest developments in your market on a weekly or monthly basis
  • Participate in discussions related to the property market on Facebook, LinkedIn, Quora, etc., and offer helpful information
  • Contact local blogs and magazines and write guest posts for them
  • Associate with other real estate agents whose expertise you appreciate and share information/thoughts with their audience
  • Engage with your audience on social media and answer their queries

Final Thoughts

These real estate digital marketing trends are changing the way properties are sold these days. Irrespective of whether you choose to follow these trends with your team or take the help of digital marketing agencies specializing in helping real estate agents, making use of these trends will help you in a big way.

Read our blog “Digital Marketing For Real Estate: What To Expect From Digital Agencies”

How SayOne Digital Can Help

SayOne Digital has a team of professionals who specialize in implementing various real estate digital marketing strategies. They will help you take your business to a higher level of success.


1. What are the most recent trends in digital marketing for 2022?

Using a couple of the digital marketing trends of 2022 effectively can give you a competitive edge. Some of the most recent trends in digital marketing are covered in detail here, including influencer marketing, video marketing, omnichannel marketing, and others.


2. What is digital marketing in real estate?

Making a website, placing advertisements on social networking sites like Facebook or Twitter, and updating content frequently to your blog are some typical digital marketing techniques for real estate enterprises. These strategies can assist you in connecting with more prospective buyers and sellers and reaching a larger audience.

Contact Us Now for Any Kind Digital Marketing Services

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Impact Of Digital Marketing On Real Estate

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