How to create a Solid Commercial Real Estate Marketing Strategy
The commercial real estate industry is currently thriving and growing because of digital marketing. A majority of website users visit the company websites to see if the company is trustworthy before taking the next step. Therefore, today, to market your wares and stay ahead of the competition, it means you have to set up a foolproof real estate marketing strategy that is much beyond the traditional methods that have been followed till recently.
We attempt to provide you with some key pointers that you can follow to make your presence felt in the digital space and grow your commercial real estate business.
1. Define your goals and target audience
The results of marketing commercial real estate property depend on your target audience and the resources that are available to them. Therefore, the first step is to clearly define your goals and also have a clear target audience.
You can try and answer questions such as the following:
- What are the specific buyer personas of your clients
- On which online platform does your audience spend their time
- What methods can you use to reach them
- What tools and resources are required
- What is your budget
- What will you measure to determine the success of your campaign?
It is a good idea to study what your competitors are doing to sell their properties. You can plan how to be different yet and stand out. It is a good idea to define your value proposition that you can use for all communication and marketing materials.
2. Develop a solid commercial real estate marketing plan
A marketing plan will give you an overview of your overall mission, your USP, your target audience, your strategy, and the metrics that you’ll measure later on. However, make sure that you include the following when creating your plan:
- Summary of your business
- Target market/audience
- Budget set apart
- Marketing channels you are going to use
- Marketing material
- The metrics you will measure
It is recommended that any commercial real estate marketing strategy should have a sound marketing mix and leverage three methods Earned, Paid, and Owned media.
Read our blog “Top Platforms For Placing Effective And Creative Real Estate Ads”
Earned Media includes marketing activities that you typically “earn” by your brand and includes free channels such as SEO, Social Media. Paid Media refers to performance-based channels or paid advertising options such as banners, cost-per-click, remarketing, and paid advertising. Owned Media includes your media assets such as your websites, blogs, social media profiles, and email marketing lists.
You have to plan the content you want to showcase to your audience. The budgets and marketing methods for different types of properties are likely to be different.
3. Optimize and upgrade your company website
Your company website is most of the time the place where your potential client gets his or her first impression. This is important because this is you instill confidence in your client-to-be and they will feel you are a trustworthy company.
The website also serves as an important marketing outlet that allows you to feature company news, share thought leadership through research studies/blog posts, and promote your properties through a commercial property search engine.
An experienced real estate full-service digital marketing agency can help to give shape to your ideas. However, ensure that you engage a professional and experienced agency to do this for you. The website should be feature-rich. Interactive property websites are among the best ways to showcase your properties. You can include content such as:
- Property Video
- Professional photography
- 3-D virtual tours
- Information regarding availability
- Floor plans
- Interactive maps
- Drone photography of surrounding areas
Read our blog “TOP REAL ESTATE MARKETING IDEAS FOR YOUR WEBSITE”.
4. Segment and build targeted email campaigns
Only an effective commercial real estate email marketing strategy is cost-effective and helps to reach out to prospects, engage them in meaningful conversations, and convert them into loyal clients.
The first and most important marketing activity is to build and segment a database of potential prospects. This is then used for sending targeted email communications as part of a campaign. This will help to fuel sales and improve your revenues.
Companies that take the effort to streamline and optimize the different marketing-related processes in their operations are the ones that are more likely to experience sustained growth and improved revenues.
5. Add your Listings on Commercial Real Estate Portals
A great method you can use to advertise commercial property is to list your sites on commercial real estate listing services and portals. Whether you advertise for lease/sale, you get greater exposure because they target a relevant and interested audience only.
The commercial real estate listing sites such as LoopNet, CREXi, Catylist, Brevitas, and theBrokerList are popular ones using which you can promote your properties and drive new leads.
Read our blog “Inbound Marketing Strategy For Commercial Real Estate Businesses”
6. Create a paid social media advertising strategy
A sound method to raise awareness and acquire visitors to your website is via performance-based commercial real estate advertising campaigns that you can run on social media like Twitter, LinkedIn, and Facebook.
These platforms offer laser-targeted campaigns which allow you the liberty of selecting when and where your ads can be displayed to your specific audience.
How SayOne Digital Can Help you
SayOne Digital is a full-service digital marketing agency that can help you set up a feature-rich commercial real estate website. Moreover, they can help you set up social media strategies that will be fully aligned with the audience that you are targeting.
FAQs
1. What is the most important rule of real estate?
Keep cash flowing.
Maintaining cash flow is the most crucial factor in real estate investing success. No matter how much money you are worth, if it’s all locked up, it doesn’t matter. Even the most successful real estate investor may struggle if they can’t get access to money when they need it.
2. What are the three pillars of real estate?
At the intersection of the space, equity, and debt markets is commercial real estate (CRE). It’s difficult to recall a moment when all three underwent that much change at once. More than $10 billion in loans against properties leased to lone tenants are part of the CMBS universe.
3. What are the 4 P’s of real estate?
Product, Price, Promotions, and Physical Distribution are the four Ps (Place). It’s crucial to apply the marketing mix notion in a methodical way. A real estate firm is involved in the purchasing, selling, and rental of properties.
Contact Us Now for Any Kind Digital Marketing Services
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