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Digital Marketing for Real Estate: How Digital Marketing is Capturing Real Estate

How Digital Marketing is Capturing Real Estate

Digital Marketing for Real Estate: How Digital Marketing is Capturing Real Estate

Real estate businesses are increasingly implementing digital marketing strategies to save time and money, increase efficiency, and improve the overall ROI. In short, digital marketing is fast becoming an integral part of real estate marketing.

Real estate businesses have also gone online as eCommerce sees a spurt in growth. When looking for new listings or answers to real estate-related questions, the first place people go to is the Internet. People start looking for real estate agents only after doing their preliminary online research. That’s why it has become extremely important for real estate businesses to also join the eCommerce bandwagon and work with digital marketing agencies to derive maximum benefits.

Traditional marketing methods, such as newspaper and television ads, billboards, etc., are still being used by real estate businesses. However, developers, builders, and real estate agents are including digital marketing strategies in their overall marketing strategy to expand their network and reach out to more potential customers and engage with their existing customers.

Importance of Real Estate Digital Marketing Campaigns

The number of people using the Internet is increasing day by day. This in turn is driving eCommerce revenues. That’s why it is important for eCommerce businesses to aggressively establish their presence in the digital world. Furthermore, online promotion provides a better return on investment compared to traditional marketing channels such as TV, radio, newspapers, etc. Besides, the country’s younger generation and NRIs are highly tech-savvy. These are the main reasons why real estate businesses should also join the bandwagon. Otherwise, they will lose a lot of potential local and overseas NRI customers.

In India, top players in the real estate world like Tata Value Homes and Godrej Properties have reaped the benefits of having an online presence. While Tata sold about 700 homes, Godrej sold as many as 695 apartments in Sector 104, Gurgaon, in a day. Digital marketing was the key factor in their success. According to Godrej Properties, the company allocates 20% of its total marketing budget for digital marketing. The new initiatives launched by the company include ‘Live 24/7 Chat’ to help customers resolve queries at their convenience; an interactive 3D property walkthrough; and an ‘augmented reality app’.

Trends in Real estate development using digital marketing

Latest trends in real estate development using digital marketing

Real estate businesses need to add digital communication channels and adopt new technologies to reach across to their audience wherever they are. Besides that, businesses need to follow the latest real estate digital marketing trends. Some of them are listed below:

    1. High-Performance Website

A visually appealing and optimized website is an absolute necessity. It is worth investing a little bit of money and upgrading the website. A few ways a high-performance website adds value include:

  • Raises awareness of a brand and communicates its message
  • Features helpful content to capture quality leads
  • Provides property listings and offers options to visitors
  • Hosts reviews and comments
  • Employs local SEO strategies to attract prospects in the locality
    2. Chatbots

Chatbots are gaining traction among real estate marketers as they are easy to use. Furthermore, they are very effective in lead generation. According to experts, the open rate of Facebook Messenger bot campaigns is a staggering 88%, making it more effective than email marketing.

Read our blog “Types Of Digital Marketing Agencies That Serve Real Estate Professionals”

    3. Virtual Tours

These days, people are using their mobile devices to browse the Internet, unlike in the past when they had to rely on desktops. Real estate businesses have started making use of this opportunity to meet their audience at their places by enabling virtual tours of their properties. The benefits of offering virtual tours are:

  • Prospective customers get a realistic view of the property
  • The conversion rates increase as a virtual tour offers a clear understanding of what the company has to offer
  • Virtual tours enhance the online presence of the brand
  • Virtual tours can be integrated into websites and shared on social media


    4. Drone Photography

Drone photography is the latest real estate digital marketing trend. Capturing the aerial view of a property using a drone enables developers to present a clear idea of all its features, including its surroundings. This could speed up the decision-making process of prospective leads.

This is definitely not a comprehensive list of trends in real estate digital marketing trends. However, these are the top trends that have been delivering results for many real estate developers, builders, and agents.

How SayOne Digital Can Help

As one of the leading digital marketing agencies in India, SayOne Digital has a team of professionals who are adept at helping all types of real estate businesses enhance their online sales. At SayOne, we specialize in implementing time-tested and proven strategies as well as adopting the latest trends in the field to ensure that our customers achieve the outcomes they desire.


    1. How technology is changing the real estate market?

Augmented and virtual reality: Customers can tour pre-development or ready-house units from any location in the world using virtual reality (VR). The technology is being used by hoteliers, real estate developers, and other enterprises to give potential customers a virtual taste of the product.

    2. How technology is improving real estate?

Real estate developers and potential customers may now use virtual reality to track the development of their projects. The use of technology in real estate has made it feasible to observe projects that are finished as well as those that are still being built.

    3. What is the biggest threat to real estate?

In addition to making houses less accessible, the increase in rates is also preventing the value of commercial real estate from rising. Overall, it is more difficult for real estate brokers to conduct business the more difficult it is to acquire a home.

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Does PPC Work For The Real Estate Business?

Transformation Of The Real Estate Industry By Digital Marketing

What Are The Different Ways To Get More Leads With Real Estate Social Media Marketing

Top Platforms For Placing Effective And Creative Real Estate Ads

Inbound Marketing Strategy For Commercial Real Estate Businesses

Advertising Options For Real Estate Agents

Impact Of Digital Marketing On Real Estate

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