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Owners of brick-and-mortar businesses today think more frequently about setting up an online channel for their store. Digital marketing need to improve the performance of retail businesses. Modern retailers thus want a well-planned and neatly executed digital marketing strategy that would reward them amply. In tandem with this, the rise in the number of online shoppers has also added to this enthusiasm about digital marketing for the retail industry. The emergence of the latest technologies is now...

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SayOne Digital

At a basic level, digital retail marketing is all about providing seamless experiences across channels to consumers at different stages of their purchase journey There is no doubt about the fact that eCommerce is mainstream now. The lines between offline and online channels have already started to blur. Today’s consumers browse online using their mobile devices to check prices and buy via a channel that happens to provide the best deal at that time. Undoubtedly, this is...

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If yours is an eCommerce brand, then your sales figures form the driving force to success. PPC (pay-per-click) advertising is meant to grow the brand, and appropriate eCommerce PPC management can help to drive additional sales. This management can be done by our in-house team or by hiring an external specialist agency. PPC campaigns help to maintain a steady source of traffic via digital advertising. They are an important part of any organization’s digital marketing plan. PPC...

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Digital marketing for doctors refers to all the marketing activities done by doctors that happens online to attract prospective patients. As a doctor, your primary duty is to ensure safety of patients and to give the best care possible. After taking care for their patients, doctors can think about patient acquisition. With the constantly changing world, however it’s important to keep your healthcare industry relevant and accessible with the help of digital marketing. Click here to download our...

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Digital marketing is a necessity in healthcare industry for reaching and engaging with today’s tech savvy patients and Doctors. Most of the patients turns to Google to find the best option available to them. So digital marketing in healthcare industry is very useful in many ways. The essentials of health care marketing are as follows: Click here to download our free eBook on:  Digital Marketing Strategies for the Healthcare Industry Healthcare SEO is an essential one. When your website appearing...

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The extent of digitization in today’s times is showing up everywhere, including in the travel and tourism industry. Digital marketing for the travel industry is continuously evolving. Today, from dreaming about the place that you would want to visit to booking the travel tickets, booking the hotel stay, making the payments, and booking the tour itinerary, every activity happens online. Digitization is deeply intertwined with every activity related to travel and tourism. Therefore, digital marketing is...

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SayOne Digital, SEO

Website optimization involves many different things – enhancing it for branding, messaging, search engines, and user experience. When it comes to the hospitality industry, it is all the more important because of the tough competition between individual hotels, hotel chains, price comparison websites, and online travel aggregators. In this post, we will discuss 13 proven SEO techniques that help you handle critical problems such as online customer acquisition, customer loyalty, competition, reputation management, and unsuccessful marketing strategies that...

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People rely on the Internet for everything. The hotel marketing strategy that you employ on the Internet will make or break your hospitality business. SEO plays a big part in this effort. In this blog, we will discuss how you can implement a few SEO digital marketing strategies that will help your hotel get more visibility, a higher number of bookings, and a brand name in the market. In today’s times, most users search for hotels and...

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The COVID-19 pandemic has significantly impacted the hotel industry, which has been registering tremendous growth for many years. The hospitality and tourism sector is showing signs of a revival. After the worst period last year. But the biggest problem being faced by the industry is ineffective marketing efforts because of its aversion to employing cutting-edge technology. The latest trends in the industry indicate that the key to achieving a competitive edge for hotel businesses is the implementation of...

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How many of us use voice search to get details about the best hotels and the cheapest flights on Google? The nature of queries is seeing new changes since the advent of Amazon’s Alexa, Apple’s Siri, Google’s Assistant, and Microsoft’s Cortana. More people have now started asking their queries rather than typing them out. Voice search is gaining prominence, albeit slowly, and is likely to be helpful for the hotel industry in many ways. Voice Search and...

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      Comparative Analysis of Digital Marketing Service Pricing across Countries in 2023

      You would certainly want to know how much money you should be prepared to set aside as a budget if you are a business looking to partner with reputable and trusted digital marketing agencies in the UK and the USA. In this brief eBook, we make an effort to provide a useful tool that will assist you in budgeting your costs for digital marketing in the upcoming year.

        Digital Marketing Strategies For The Healthcare Industry

        Are you looking to expand your healthcare business? If so, you are at the right place at the right time. This is the best time to join the digital marketing bandwagon. Just like all other industries, the healthcare sector is also facing immense competition.

          Digital Marketing For Pharma Companies

          If you are the owner of a pharma enterprise, you would have by now realized the place of digital marketing in the overall marketing strategy of the organization. The pharma and the healthcare industry are being transformed much like how the retail, airline and telecom have changed.

            Digital Marketing for Doctors and Healthcare Institutions: A Basic Guide

            Is digital marketing for doctors and healthcare institutions required at all? In today’s healthcare market, it is not easy to acquire patients. This is one of the greatest pain points for doctors, physicians, and healthcare institutions

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              Kochi (Remote during the Pandemic)

              Description
              • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
              • Designs, builds, and maintains our social media presence.
              • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
              • Identifies trends and insights and optimizes spend and performance based on the insights.
              • Brainstorms new and creative growth strategies through digital marketing.
              • Plans, executes, and measures experiments and conversion tests.
              • Collaborates with internal teams to create landing pages and optimize user experience.
              • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
              • Identifies critical conversion points and drop off points and optimizes user funnels.
              • Evaluates emerging technologies.
              • Provides thought leadership and perspective for adoption where appropriate.

              Required Candidate profile
              • Good communication skills.
              • Should be able to work as an individual contributor with minimum guidance.
              • Able to work as a self-starter with autonomy.
              • Should Have a high sense of responsibility, be communicative, self-organized, and open-minded, participate in user functional requirement studies.

              Key Skills
              • Social MediaDigital MarketingSEM
              • Off Page Seo
              • Database Marketing
              • Marketing Campaigns
              • Display Advertising
              • SEO On-page Optimization

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