How Digital Marketing is Capturing Real Estate
Real estate businesses are increasingly implementing digital marketing strategies to save time and money, increase efficiency, and improve the overall ROI. In short, digital marketing is fast becoming an integral part of real estate marketing.
Real estate businesses have also gone online as eCommerce sees a spurt in growth. When looking for new listings or answers to real estate-related questions, the first place people go to is the Internet. People start looking for real estate agents only after doing their preliminary online research. That’s why it has become extremely important for real estate businesses to also join the eCommerce bandwagon and work with digital marketing agencies to derive maximum benefits.
Traditional marketing methods, such as newspaper and television ads, billboards, etc., are still being used by real estate businesses. However, developers, builders, and real estate agents are including digital marketing strategies in their overall marketing strategy to expand their network and reach out to more potential customers and engage with their existing customers.
Importance of Real Estate Digital Marketing Campaigns
The number of people using the Internet is increasing day by day. This in turn is driving eCommerce revenues. That’s why it is important for eCommerce businesses to aggressively establish their presence in the digital world. Furthermore, online promotion provides a better return on investment compared to traditional marketing channels such as TV, radio, newspapers, etc. Besides, the country’s younger generation and NRIs are highly tech-savvy. These are the main reasons why real estate businesses should also join the bandwagon. Otherwise, they will lose a lot of potential local and overseas NRI customers.
In India, top players in the real estate world like Tata Value Homes and Godrej Properties have reaped the benefits of having an online presence. While Tata sold about 700 homes, Godrej sold as many as 695 apartments in Sector 104, Gurgaon, in a day. Digital marketing was the key factor in their success. According to Godrej Properties, the company allocates 20% of its total marketing budget for digital marketing. The new initiatives launched by the company include ‘Live 24/7 Chat’ to help customers resolve queries at their convenience; an interactive 3D property walkthrough; and an ‘augmented reality app’.
Latest trends in real estate development using digital marketing
Real estate businesses need to add digital communication channels and adopt new technologies to reach across to their audience wherever they are. Besides that, businesses need to follow the latest real estate digital marketing trends. Some of them are listed below:
1. High-Performance Website
A visually appealing and optimized website is an absolute necessity. It is worth investing a little bit of money and upgrading the website. A few ways a high-performance website adds value include:
- Raises awareness of a brand and communicates its message
- Features helpful content to capture quality leads
- Provides property listings and offers options to visitors
- Hosts reviews and comments
- Employs local SEO strategies to attract prospects in the locality
2. Chatbots
Chatbots are gaining traction among real estate marketers as they are easy to use. Furthermore, they are very effective in lead generation. According to experts, the open rate of Facebook Messenger bot campaigns is a staggering 88%, making it more effective than email marketing.
Read our blog “Types Of Digital Marketing Agencies That Serve Real Estate Professionals”
3. Virtual Tours
These days, people are using their mobile devices to browse the Internet, unlike in the past when they had to rely on desktops. Real estate businesses have started making use of this opportunity to meet their audience at their places by enabling virtual tours of their properties. The benefits of offering virtual tours are:
- Prospective customers get a realistic view of the property
- The conversion rates increase as a virtual tour offers a clear understanding of what the company has to offer
- Virtual tours enhance the online presence of the brand
- Virtual tours can be integrated into websites and shared on social media
Read our blog “DIGITAL MARKETING TECHNIQUES FOR REAL ESTATE INDUSTRY”.
4. Drone Photography
Drone photography is the latest real estate digital marketing trend. Capturing the aerial view of a property using a drone enables developers to present a clear idea of all its features, including its surroundings. This could speed up the decision-making process of prospective leads.
This is definitely not a comprehensive list of trends in real estate digital marketing trends. However, these are the top trends that have been delivering results for many real estate developers, builders, and agents.
How SayOne Digital Can Help
As one of the leading digital marketing agencies in India, SayOne Digital has a team of professionals who are adept at helping all types of real estate businesses enhance their online sales. At SayOne, we specialize in implementing time-tested and proven strategies as well as adopting the latest trends in the field to ensure that our customers achieve the outcomes they desire.
FAQs
1. Why is digital marketing important for real estate?
More people now conduct their searches and actual transactions for real estate on digital platforms. A realtor needs to create an efficient web marketing strategy if they want to connect with their target market. All corporate departments employ digital marketing to enhance business success.
2. How is marketing used in real estate?
Real estate marketing is all about showcasing your distinctive value offer to the public in order to establish a name for yourself, draw in clients, and close deals. Real estate enterprises are no different from other businesses in that marketing is a crucial element.
3. Which platform is best for real estate marketing?
Because of this, Facebook is a clear winner as your primary social media marketing platform for real estate. In addition to the many ways to generate organic leads through groups and pages, paid advertising is also simple to utilise and can be tailored to extremely niche populations.
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