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Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

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How PPC work for Hotels & What are the latest trend?

How does PPC for hotels

How PPC work for Hotels & What are the latest trend?

At night, when you are traveling back from a long journey with family or friends, but are too tired to drive more, you would definitely think of staying at a hotel overnight. In such cases, Google is our guru who leads the path to destination. So it’s our sole responsibility that our hotel ranks top in the search engine. Since the hospitality industry is one of the most competitive industries around, it can be difficult for individual hotels to earn high-placement in organic search engine rankings. At this juncture, pay-per-click advertising (PPC) could attract more visitors and customers to your hotel’s website. Many of our clients are turning to PPC as customers are now spending more time online than normal.

Pay per click is a form of advertising where you pay a small fee to search engines like Google, each time someone clicks on your ads. It’s an advertising technique that can easily be customized to meet your company’s demands, and used all across your website’s landing pages, social media accounts, and email marketing campaigns. This aims for better visibility on search engine results pages (SERPs). If you’ve recently searched for anything, you are most likely to see the little icon that says “Ad” next to the first batch of results.

The keywords that you used to find what you want on search engines had led you to those Ads. The most popular PPC advertising platforms are Google Ads, Microsoft Advertising, Facebook Ads etc. however Google is the most valuable for any PPC campaign given the volume of searches and number of options. An excellent PPC strategy will increase your online presence and number of leads. 

Read our blog on “How To Maximize Lead Generation For Hotels”

PPC Campaigns are used to advertise:

  • Special offers
  • Vacancies
  • Travel packages
  • Hotel upgrade notifications
  • Last minute offers

Goal of PPC Advertising

The goal of a PPC advertising is to lead the person viewing an ad to click through to the advertiser’s website where they can book a hotel room. It’s a way of buying visits to your website rather than earning them organically.

How to Create a PPC ad for a Hotel?

PPC is an excellent way to expand your audience, increase your visibility and ultimately grow your revenue. A few tips to create the best PPC ads for your hotel to get the best possible click-through rate (CTR).

The first part of the PPC advertising is to create short and urgent headlines. These urgent headlines might include limited-time offers, such as holiday packages, discounts, and more. 

The second part of the PPC advertisement is a short description of the headline that highlights the offers or demographics to draw the audience.

Finally, you have to link your ad to a page on your site that will help your visitor to learn more. Such a “landing page” will increase the chance of visitors becoming customers.

Different Types of PPC Campaigns

There are eight types of PPC campaigns. They are:

Search ads: This is the most common type of PPC, where the advertiser chooses keywords to show on their ad. When a user searches the same keywords, the ad shows up at the top and bottom of the search page.

Display ads: Display ads appear when a user shows an interest in your products or services. For example, if your business is located in India, your ad will display when a user searches for “places to stay in India.”

Paid social ads: Here you can advertise your business on the social media platform of your choice ranging from Instagram or Facebook to Twitter, LinkedIn, Snapchat etc.

Remarketing ads: These ads pull the potential customers who have previously visited your booking site, back into the sales funnel.

Amazon ads: With millions of people visiting Amazon each day, your website could benefit from using it as a giant ad platform.

Shopping ads: Shopping ads are similar to search ads, where an image of your ad is also displayed based on search terms.

Video ads: Video ads can boost your business by placing them on YouTube and other social media platforms.

Gmail sponsored ads: Here your business gets advertised on personal Gmail accounts.

How To Choose A Keyword For PPC Campaign?

Effective keywords in your hotel PPC campaign are a vital part to target audiences who are most likely to be interested, and click. The first thing to do before selecting your pay per click advertising keyword is to research your target audience and their online search habits. Your keywords should not only be specific to reach your potential guests, but also be relevant to your brand and your offering. Keywords can be short-form or long-form. In hotel businesses, it’s best to opt for a long-form keyword to target and attract a more relevant audience.

What is the Cost Per Click or CPC?

In the highly competitive hospitality industry, targeting some keywords could be really expensive. Google and other search engines track the ads that you post, and also your account, to determine the quality. The higher the quality of your ads, the less you’ll have to pay for your clicks. So it’s critical to make sure you’re creating and publishing quality ads and landing pages.

10 Amazing Benefits of PPC ads:

  • Cost-effective instant traffic
  • warm leads
  • lead to positive ROI 
  • helps your SEO strategy
  • multi-layered targeting
  • social media strategy
  • smart retargeting
  • Easy to produce

PPC can help you reach your goals quicker than other online strategies like search engine optimization (SEO). It’s really worth investing in pay-per-click advertising for your luxury hotel. PPC advertising is very accurate in directly targeting your ideal audience. A wonderfully done PPC will help you experience tremendous growth and ROI for your luxury hotel. 

Read our blog on “Why Social Media Is Necessary For Hotels And Resorts”

How can Sayone Digital help you?

Sayone Digital has an efficient team that knows how to get the most possible clicks on an ad, and how to craft landing pages that convert site visitors into paying customers. We’ll help your hotel business to reach new heights, throughout the entire stages of your luxury hotel PPC strategy.


1. What is Pay-Per-Click (PPC) marketing and how can it benefit my hotel?

Pay-Per-Click (PPC) marketing is a type of online advertising where you only pay when a user clicks on your ad, as opposed to paying for impressions or views of your ad. PPC can be a great way to get more exposure for your hotel, increase website traffic and generate more bookings.

2. What are some of the latest trends in PPC for hotels?

The latest trends in PPC for hotels include utilizing remarketing, dynamic search ads, and mobile-specific campaigns. Remarketing allows you to target previous visitors with relevant ads, dynamic search ads use artificial intelligence to automatically create ads from your website, and mobile-specific campaigns allow you to reach customers on their mobile devices.

3. What should I consider when setting up a PPC campaign for my hotel?

When setting up a PPC campaign for your hotel, there are several important factors to consider. First, you should do extensive keyword research to ensure that you are targeting the most relevant terms for your hotel. You should also consider the geographic area you want to target and the budget you have to work with. Additionally, it is important to create compelling ad copy that emphasizes the unique benefits of your hotel and ensure that you are tracking conversions and optimizing your campaigns regularly.

Contact Us Now for Any Kind of Digital Marketing Services

Search Engine Optimization

Content Marketing

Paid Search Marketing

Social media Marketing

Read Also

How To Maximize Lead Generation For Hotels

Why Social media Is Necessary For Hotels And Resorts

The Best Digital Marketing Solutions For Hotel Management

The Growing Need Of Digital Marketing For The Hotel Industry

Digital Marketing Techniques For Hotels

What Are The Different Ways To Get More Leads With Real Estate Social Media Marketing

Top Platforms For Placing Effective And Creative Real Estate Ads

Inbound Marketing Strategy For Commercial Real Estate Businesses

Advertising Options For Real Estate Agents

Impact Of Digital Marketing On Real Estate


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